{"id":10724,"date":"2021-10-04T20:07:59","date_gmt":"2021-10-04T13:07:59","guid":{"rendered":"https:\/\/trueblog.info\/blog\/?p=10724"},"modified":"2023-12-21T17:39:02","modified_gmt":"2023-12-21T10:39:02","slug":"dtac-breaks-isolation","status":"publish","type":"post","link":"https:\/\/www.true.th\/blog\/en\/dtac-breaks-isolation\/","title":{"rendered":"dtac breaks isolation of village in Lampang"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10724\" class=\"elementor elementor-10724\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4f0a11cf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4f0a11cf\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2ed4b3a1\" data-id=\"2ed4b3a1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fd40d3 elementor-widget elementor-widget-text-editor\" data-id=\"fd40d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p><p>\u00a0<\/p><p><strong>Lack of connectivity in Ban Mai Samakki Village became unbearable with COVID-19. Then dtac stepped in.<\/strong><\/p><p><strong>\u00a0<\/strong><\/p><p>The Ban Mai Samakki community was established in 2003 in Thailand\u2019s Northern province of Lampang. But until September 2021, it had neither landline nor cell phone coverage. As COVID-19 accelerated digital transformation in Thailand, the community\u2019s lack of connectivity turned into a full-blown crisis. With schools closed, children walked two kilometers every day to catch the nearest mobile signal and connect with their teachers online. The threat of being unable to make an emergency call without making a 40-min hike also became increasingly risky in the midst of a pandemic.<\/p><p>\u00a0<\/p><p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-10726\" src=\"https:\/\/trueblog.dtac.co.th\/blog\/wp-content\/uploads\/2021\/10\/L005.jpg\" alt=\"\" width=\"1407\" height=\"938\" \/><\/p><p><strong>\u00a0<\/strong><\/p><p><strong>Supud Rala<\/strong>, is the village headman of Ban Mai Samakki, a community of 495 persons, most of them maize farmers. \u201cWe sell our crops while raising chicken and pigs for our own consumption. Women also make additional income from handcrafted bags, scarves, and skirts. All our water comes from the river, wells and rainwater. We didn\u2019t even have electricity until 2016,\u201d he said.<\/p><p>\u00a0<\/p><p>Communication is a key issue in this community, rendering it virtually cut off from the outside world. The closest mobile phone signal can be found on a ridge about 2 km from the village, via a forest that can only be crossed by foot.<\/p><p>\u00a0<\/p><p><img decoding=\"async\" class=\"alignnone size-full wp-image-10744\" src=\"https:\/\/trueblog.dtac.co.th\/blog\/wp-content\/uploads\/2021\/10\/dtac_002-1.jpg\" alt=\"\" width=\"2500\" height=\"1667\" \/><\/p><p>\u00a0<\/p><p>Mr. Supud said, \u201cOne of the worst things that hit the community was in September 2016 when someone in our community needed to make a mobile phone call up in the forest. Unfortunately, he was bitten by mosquitoes that brought dengue fever and which spread throughout the community infecting young and old. The whole community hospitalized for a week. That\u2019s the price we paid for that one phone call.\u201d<\/p><p>\u00a0<\/p><p>Another epidemic, COVID-19, has since prompted lockdowns in many regions of Thailand and resulted in children studying online.<\/p><blockquote><p>&#8220;Every day, our students would walk up to the ridge to find a mobile signal to be able to learn online during the lockdown. The kids from grade 3 and up are physically able to do that, but not the smaller children. And it doesn\u2019t just affect children. We can hardly keep up with the news and often miss out on government assistance.\u201d<\/p><\/blockquote><p><img decoding=\"async\" class=\"alignnone size-full wp-image-10727\" src=\"https:\/\/trueblog.dtac.co.th\/blog\/wp-content\/uploads\/2021\/10\/L004.jpg\" alt=\"\" width=\"2500\" height=\"1667\" \/><\/p><p>\u00a0<\/p><p>For example, signing up for the government\u2019s 50-50 co-payment scheme requires sending an SMS to request a one-time password (OTP). These schemes are often fully subscribed in a matter of hours.<\/p><p>\u00a0<\/p><p>When dtac\u2019s rollout teams became aware of the village\u2019s plight, they expedited the deployment of high-speed internet for the community using 700 MHz and 2100 MHz networks within two weeks.<\/p><p>\u00a0<\/p><p><strong>Sharad Mehrotra<\/strong>, CEO of Total Access Communication PLC or dtac, said, &#8220;We\u2019re very proud to be the first operator to connect Ban Mai Samakki to voice and data services. We believe that the children will hugely benefit from learning online while the adults will benefit from more economic opportunities. They also gain the ability to contact emergency services instantly. Access to the internet unlocks the community\u2019s potential and opens it up to the world with digital inclusion.\u201d<\/p><p>\u00a0<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-10742\" src=\"https:\/\/trueblog.dtac.co.th\/blog\/wp-content\/uploads\/2021\/10\/dtac_000_MS_TEAMS-1.jpg\" alt=\"\" width=\"1567\" height=\"839\" \/><\/p><p>\u00a0<\/p><p>\u00a0<\/p><p>Mr. Supud said, \u201cThis is what we villagers have been waiting for since we founded this community 18 years ago. We can finally regain opportunities that were lost. We can connect to the outside world and to our grown-up children who have left the village. We can now use the internet to make transactions and no longer have to see schoolchildren risking their safety to find phone coverage for online learning. This change transforms our quality of life.\u201d<\/p><p>\u00a0<\/p><p>dtac\u2019s network expansion is focused on digital inclusion by delivering high-speed internet for the many.<\/p><p>\u00a0<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-10743\" src=\"https:\/\/trueblog.dtac.co.th\/blog\/wp-content\/uploads\/2021\/10\/dtac_004-1.jpg\" alt=\"\" width=\"1477\" height=\"1108\" \/><\/p><p>\u00a0<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-10748\" src=\"https:\/\/trueblog.dtac.co.th\/blog\/wp-content\/uploads\/2021\/10\/Village_L002-1.jpg\" alt=\"\" width=\"2000\" height=\"1333\" \/><\/p><p>\u00a0<\/p><p><img decoding=\"async\" class=\"alignnone size-full wp-image-10727\" src=\"https:\/\/trueblog.dtac.co.th\/blog\/wp-content\/uploads\/2021\/10\/L004.jpg\" alt=\"\" width=\"2500\" height=\"1667\" \/><\/p><p>\u00a0<\/p><p>\u00a0<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u00a0 Lack of connectivity in Ban Mai Samakki Village became unbearable with COVID-19. Then dtac stepped in. \u00a0 The Ban Mai Samakki community was established in 2003 in Thailand\u2019s Northern province of Lampang. But until September 2021, it had neither landline nor cell phone coverage. As COVID-19 accelerated digital transformation in Thailand, the community\u2019s lack [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":15982,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[304,161],"tags":[],"class_list":["post-10724","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dtac-en","category-releases-en"],"acf":[],"author_data":{"id":7,"name":"SFW","avatar":"https:\/\/www.true.th\/blog\/wp-content\/uploads\/2025\/09\/logo-sfw-1.png"},"_links":{"self":[{"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/posts\/10724","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/comments?post=10724"}],"version-history":[{"count":4,"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/posts\/10724\/revisions"}],"predecessor-version":[{"id":15992,"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/posts\/10724\/revisions\/15992"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/media\/15982"}],"wp:attachment":[{"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/media?parent=10724"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/categories?post=10724"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/tags?post=10724"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}