{"id":18661,"date":"2024-02-04T20:41:28","date_gmt":"2024-02-04T13:41:28","guid":{"rendered":"https:\/\/trueblog.info\/blog\/?p=18661"},"modified":"2024-02-05T13:24:59","modified_gmt":"2024-02-05T06:24:59","slug":"truesphere-2","status":"publish","type":"post","link":"https:\/\/www.true.th\/blog\/en\/truesphere-2\/","title":{"rendered":"Look Into Thinking and Process that Drives the Superior Services \u2013 TrueSphere \u2013 Becomes More Special"},"content":{"rendered":"\t\t
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As fast-evolving technology including artificial intelligence (AI) has flooded the business landscape, enterprises have tried to ride the wave in their bid to best respond to the needs of their customers. But robots are still unable to replace humans when it comes to answering emotional needs, showing empathy, and solving issues that have just arisen.<\/p>

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True Blog<\/em> sat down with Sujitra Amitrapai<\/strong>, Head of TrueSphere and Branding Shop at True Corporation<\/p>

Plc on how she ensured the delivery of heartfelt, data-driven premium services to all customers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Customer-Centric Approach<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Sujitra, a \u201cprot\u00e9g\u00e9\u201d of True Corporation, first joined the company as a junior employee. Back then, she was responsible for selling ad media of paid-TV arm TrueVisions. However, as her company\u2019s group has had a diverse range of businesses, she also got a role as a TNN newscaster. But apart from reading news inside a studio, she also went out to gather information and make live news broadcast herself. All those experiences had fulfilled her childhood dream.<\/p>

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But her career path turned a new page because she was granted a \u201cTrue-ABAC Entrepreneur Scholarship\u201d to study for a Master of Business Administration. Following her graduation, True\u2019s executives asked if she was interested in retail management and offered her the manager post at the latest True Branding Shop in town. The offer had much significance because the shop was located at Siam Center. She also became a pioneer in one of her company\u2019s key projects \u2013 \u201cTaokae Noi\u201d (Management Trainee under CP Group\u2019s CEO)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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According to Sujitra, \u201cSiam\u201d area that includes MBK, Siam Square, Siam Center and Siam Paragon has long been considered a strategic location with fierce competition as \u2018Red Zone\u2019. Fighting for customers are similar outlets operated by not just competitors but also True itself. Customers in the area have usually had high expectations too. As the Shop Manager at Siam Center, she faced a lot of pressure. But thanks to her focus on differentiation, her shop managed to steal market share from others.<\/p>

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\u201cAlthough I had never worked in retail field before, I considered this challenging offer an opportunity. That\u2019s why I grabbed it,\u201d Sujitra said, \u201cI also proved soon later that the customer-centric approach truly worked. The outside-in perspectives made us know what customers wanted. Then, we could mix or adjust our product \/ service offerings to best respond to their needs. When I implemented this approach at my shop, it became the biggest seller of iPhones\u201d. \u00a0<\/p>

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After three years as the shop manager, Sujitra was appointed a \u201cdistrict manager\u201d. As she gradually climbed up her career ladders, the number of shops under her supervision is no longer just one. Today, there are so many outlets under her guidance and they are located across Thailand. Her current job therefore is much tougher. But she appreciates this \u201cchallenge\u201d because the current job has enabled her to see the diverse needs of customers in different areas. To her, she has thus received \u201copportunities\u201d to satisfy all those customers without compromising the standards of Truesphere & True Branding Shop \u2013 which are in fact True Corporation\u2019s strategic selling tools.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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What is behind TrueSphere?<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Sujitra recounted that in 2016, Suphachai Chearavanont \u2013 then-President of True Corporation \u2013 initiated TrueSphere to deliver exclusive services to his company\u2019s long-time customers. TrueSphere was expected to \u201cbe different and creative\u201d and positioned as \u201cFirst Class Co-Working Destination\u201d for the new generation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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TrueSphere was initially accessible to Black Card holders only. To become Black Card members, customers must have already used True services for at least six months and spent more than 3,000 baht per billing cycle. Their bill can cover TrueMove H, TrueOnline and TrueVisions. But after the amalgamation of True and dtac, this exclusive service has been made available to dtac\u2019s Blue Members too.<\/p>

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Sujitra disclosed that TrueSphere served a complimentary True Welcome Set to each eligible customer four times a month. The set presents a variety of drinks and fragrant almond oatmeal cookies. Better still, customers are entitled to various other privileges from TrueYou like car-washing services, discounts at restaurants, and personal-assistant services.<\/p>

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\u201cWhenever customers walk into TrueSphere for a hangout, a business discussion, or leisure, they will enjoy new experience because our space is a truly First Class Co-Working Destination,\u201d she continued.<\/p>

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Why is TrueSphere \u201cFirst Class\u201d? Sujitra\u2019s answer was \u201c\u201c2Ps\u201d. The first P is Privilege. Customers who can access TrueSpere get tangible privileges that are exemplified by elegant and warm d\u00e9cor. The space also exudes privacy. The other P is People or Personnel, which have crucial importance to the delivery of services.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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TrueSphere DNA Stands for Superior Services<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Sujitra said TrueSphere staff had undergone stringent selection process, which focused on their qualifications and work experience. While candidates having airline and hospitality background enjoy an advantage, personality, composure, quick wits, and attitudes are also key criteria. Sujitra interviewed all TrueSphere candidates herself.<\/p>

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\u201cOur interview generally has four to five key questions like \u2018How do you describe yourself?\u2019, \u2018What do you think of yourself?\u2019, \u2018What are your strengths?\u201d and \u201cWhat are your weaknesses?\u2019. These questions test candidates\u2019 sincerity, self-awareness, and frankness because such qualities can contribute to the delivery of excellent services,\u201d Sujitra continued.<\/p>

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All staff at TrueSphere have received technical training to get skills needed for their jobs. They, moreover, are given \u201cTrueSphere DNA\u201d via specialized training that is focused on service excellence. Addressing all aspects of services, staff are even trained in how to serve Fine-Dining dishes, solve problems at hand, and translate positive inner feelings into perceivable elements. The training has been developed through True Corporation\u2019s collaboration with the Mandarin Oriental Bangkok Hotel. TrueSpehere has also arranged for Thailand\u2019s leading personality training Rossukon \u201cKru Ngor\u201d Gonggate to provide \u201cInner to Outer\u201d training to its staff.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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React Right<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Training for each batch of new TrueSphere staff has been extensive. Different scenarios have been created to hone staff\u2019s skills for proper response to each of various possible incidents. Trainers have monitored and evaluated staff\u2019s decision-making and problem-solving skills during such training.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Why does TrueSphere place a strong emphasis on decision-making skills? Sujitra said these skills had much importance because anything could happen. Thailand already saw two shooting sprees, first in Nakhon Ratchasima in 2020 and again last year. Both incidents happened in the heart of the towns, with staff and customers at TrueSphere facing risks of extreme violence and struggling for survival. In such violent incidents, customer safety is the top priority with staff expected to handle the challenge of controlling the situation well. Live broadcasts on social media are common in the digital age but staff must be calm and cautious of what can endanger the safety of customers under their care. TrueSphere staff must provide assistance and stop confusion while waiting for landlords\u2019 signal that it is safe to leave the place.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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There are now 12 TrueSphere outlets in Thailand. They are located at EmQuartier, Siam Paragon, Central Westgate, Mega Bangna, Future Park Rangsit, Central EastVille, CentralWorld, ICONSIAM, Blue Port Hua Hin Resort Mall, CentralPlaza Nakhon Ratchasima, Happy and Healthy Bike Lane, and The Emsphere. The latest branch at The Emsphere embraces the concept of futuristic innovations to visualize what a Telco-Tech firm is.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

As fast-evolving technology including artificial intelligence (AI) has flooded the business landscape, enterprises have tried to ride the wave in their bid to best respond to the needs of their customers. But robots are still unable to replace humans when it comes to answering emotional needs, showing empathy, and solving issues that have just arisen. […]<\/p>\n","protected":false},"author":2,"featured_media":18650,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[147,288],"tags":[858,423],"class_list":["post-18661","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","category-the-people-en","tag-truesphere-en","tag-the-people-en"],"acf":[],"author_data":{"id":2,"name":"True Blog Team","avatar":"https:\/\/secure.gravatar.com\/avatar\/09ce4bad220763db03bedaef2d0f675dea27f54b224f90103bc7d9e8cf43f1c9?s=96&d=mm&r=g"},"_links":{"self":[{"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/posts\/18661","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/comments?post=18661"}],"version-history":[{"count":5,"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/posts\/18661\/revisions"}],"predecessor-version":[{"id":18689,"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/posts\/18661\/revisions\/18689"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/media\/18650"}],"wp:attachment":[{"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/media?parent=18661"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/categories?post=18661"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/tags?post=18661"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}