{"id":1939,"date":"2023-06-29T07:53:11","date_gmt":"2023-06-29T07:53:11","guid":{"rendered":"https:\/\/trueblog.info\/blog\/?p=1939"},"modified":"2023-11-12T17:21:12","modified_gmt":"2023-11-12T10:21:12","slug":"truex-2","status":"publish","type":"post","link":"https:\/\/www.true.th\/blog\/en\/truex-2\/","title":{"rendered":"TrueX\u2019s Mission to Empower Thailand with Advanced and Affordable Technologies"},"content":{"rendered":"\t\t
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IoT Analytics<\/a> has reported that the number of IoT connections worldwide increased by 18% in 2022. Currently, there are 14.3 billion active devices, and this number is expected to rise by 16% to 16.7 billion devices. Although the growth rate in 2023 is projected to be slightly lower than that of 2022, IoT connections have the tendency to continue growing significantly in the following years. And according to a report by Fortune Business Insights<\/a>, the Asia Pacific region has the fastest-growing IoT market in the world.<\/p>\n


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The continuous growth of the IoT market aligns with the strategy of the TrueX application, which aims to offer innovative solutions that enhance the quality of life for all Thais while promoting equal access to digital technology. True Blog spoke with the TrueX team about the concept, opportunities, and challenges involved in developing the application.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Growth of the IoT Market <\/b><\/font><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Yosapol Arttachariya, TrueX’s Channel and Operation<\/b>, unveils the inception of TrueX, which originated from True LivingTECH, the application that connects IoT devices provided by True Group, and its growth in users reflects the expansion of the IoT market in Thailand and Southeast Asia, which has experienced significant growth from 2019 to 2022.<\/p>\n


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With the market experiencing continuous growth, True is actively expanding its IoT offerings to provide a range of services and solutions. The TrueX platform encompasses six solutions: X Home, X Health, X Learning, X Utility & Energy, X Shopping, and X Entertainment. These solutions are designed to address pain points in people’s lifestyles and offer enhanced experiences. Notably, X Home has emerged as the most outstanding and rapidly growing solution, driven by increasing demand for safety and security features.<\/p>\n


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“Thai people focus on safety and security with sales of closed-circuit cameras continue to grow at dropping prices every year. The rate of usage rises especially with the development of IoT devices that are easy to install and use, resulting in the market growth,” Mr. Yosapol says. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Thai people focus on safety and security with sales of closed-circuit cameras continue to grow at dropping prices every year. The rate of usage rises especially with the development of IoT devices that are easy to install and use, resulting in the market growth<\/b><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Pathiya Todhanakasem from New Business Growth Engine <\/b>further explains that shifting demographics are the catalyst for the accelerating growth of the IoT market. Thailand is experiencing a significant demographic shift, with the country transitioning into an aging society. Alongside this, there is a noticeable change in the lifestyles of younger generations, as more individuals choose to move out and live independently. As a result, consumers are using technology not only look after their homes but also to care for the family members and protect valuable belongings. She also emphasizes that convenience is a key factor that people prioritize when considering IoT solutions.<\/p>\n


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“TrueX application operates automatically based on four formats of ultra-personalization,” explains Ms. Pathiya. \u201cThese formats include Location<\/b>, where the application detects when a car approaches the house within 300 meters and automatically turns on all electrical appliances at home. In terms of Environmen<\/b>t, users can schedule the automatic activation of lights in their homes at sunrise or sunset, which varies based on the location. Timing <\/b>is another aspect, allowing users to set specific actions like brewing coffee at precisely 8 am using a smart plug. Lastly, the Interconnectedness<\/b> of IoT devices ensures that if an elderly family member activates an emergency alarm, a notification is sent to the mobile phone while the lights within the area are turned on to alert others from a distance.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Creating Differentiation and Adding Value<\/b><\/font><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Since its launch in early April 2023, TrueX has witnessed over 350,000 application downloads (the number includes the existing database of the former True LivingTECH). The target is to reach one million downloads by the end of 2023, while also aiming to increase the number of daily active users to 200,000. <\/p>


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The advantage of TrueX lies in its ability to leverage the ecosystem of True’s telecom-tech company to expand its services and effectively compete in the market in order to fulfill the growing demand for smart homes while emphasizing its differentiation from competitors through the following strategies:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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