{"id":22462,"date":"2024-09-25T22:45:58","date_gmt":"2024-09-25T15:45:58","guid":{"rendered":"https:\/\/trueblog.info\/blog\/?p=22462"},"modified":"2024-09-25T22:46:22","modified_gmt":"2024-09-25T15:46:22","slug":"iphone-16-3","status":"publish","type":"post","link":"https:\/\/www.true.th\/blog\/en\/iphone-16-3\/","title":{"rendered":"An In-Depth Look Behind True’s Cutting-Edge iPhone 16 Promotion: Focusing on the Future for Customers and its position as the Exclusive Partner in Thailand to Collaborate on Launching the New iPhone Commercial for Two Consecutive Years"},"content":{"rendered":"

A report from McKinsey<\/a> indicates that telecommunications companies (Telco) can create significant value by transitioning to a customer-centric organization. Key strategies include proactive communication, delivering seamless experiences, understanding and personalizing services, and continuous innovation to enhance product and service value, while importantly fostering customer satisfaction.<\/p>\n

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Previously, True Corporation has consistently set significant milestones, focusing on meeting customer needs. One notable achievement was being the first company in Thailand to introduce the iPhone, allowing Thais to access new technology on the most advanced network at the time.<\/p>\n

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In 2023, True became the exclusive partner in Thailand to collaborate with Apple on the launch commercial for the iPhone 15, and most recently, the iPhone 16. True once again was the sole partner to produce the commercial titled “Impossible Deal of the Future.” This production highlights True’s relentless development on its path to becoming a global player, recognized by world-renowned brands, while collaborating with international creative agencies.<\/p>\n

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The concept behind this advertisement reflects True\u2019s goal of offering the best for its customers, not only addressing their current needs but also looking toward the future. With a customer-first mindset, True is committed to continuously delivering exceptional experiences and care for the long term.<\/p>\n

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From Being the First in Thailand to Import the iPhone to Becoming the Exclusive Partner in the Country to Produce the Launch Commercial for the New iPhone Model for Two Consecutive Years<\/strong><\/p>\n

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Back in 2009, True was the first company to introduce the iPhone to Thailand. This was driven by the vision of its executives, who saw that the iPhone’s features aligned with being the first 3G service provider in Thailand. At the time, True had already invested in developing a comprehensive 3G network, ready to offer complete communication services and deliver the most optimal iPhone 3G experience possible.<\/p>\n

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In 2023, True became the exclusive partner to collaborate with Apple in producing the iPhone 15 commercial, marking a significant milestone in Thailand’s telecommunications industry. And in 2024, True has once again made headlines by creating the iPhone launch commercial for the second consecutive year.<\/p>\n

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\u201cTrue’s exclusive partnership with Apple in Thailand reflects our recognition on a global level,\u201d said Tanaphon Manavutiveth, Chief Marketing Officer of True Corporation<\/strong>, who added, \u201cTrue shares a similar vision with Apple\u2014constantly striving to make a difference. Apple is a leader in communication devices, while True is a telecommunications leader, now providing 5G services across Thailand. We are expanding into building an ecosystem that connects technology with every aspect of people’s lives, creating convenience known as Everyday Living Tech. Throughout the years, True has consistently developed innovations that meet customer needs, and this year we\u2019ve launched promotions that are truly unprecedented.\u201d<\/p>\n

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\u201cOur global thinking, combined with a local approach (Act Local), has earned us recognition for creating high-quality, world-class work, enabling us to fully communicate the vision of both brands,\u2019 he added.”<\/p>\n

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From the Most Cutting-Edge Offer Today to the iPhone 16 Launch Commercial<\/strong><\/h2>\n

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This year’s iPhone promotion by True and dtac is defined as the most advanced promotion and the first of its kind in Thailand. It\u2019s communicated under the name \u201cThe Impossible Deal of The Future,\u201d which is designed to take care of customers who purchase the iPhone 16 with a forward-thinking approach. The offer guarantees the best price for every iPhone model purchased this year, with the option to exchange it for next year\u2019s iPhone model for free. The key condition is to keep the device in good condition. This promotion was crafted based on customer insights and truly addresses the needs of value-conscious customers who seek both practical use and easy upgrades to new models.<\/p>\n

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This concept is brought to life in the ad campaign titled \u2018Impossible Deal of the Future,\u2019 developed by a top-tier creative team with globally recognized work. VML Group (Thailand) took the role of the creative agency, while Phenomena was responsible for the production.<\/p>\n

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\u201cFrom the unique feature of the \u201cThe Impossible Deal of The Future” promotion, the creative team interpreted and told the story through the concept of time travel. A young man travels from the future to recommend this \u2018valuable promotion\u2019 to his present self, so he wouldn\u2019t miss out on this great opportunity\u2014because the only one who would regret it is his future self. No one can recommend the best option for you better than yourself,\u201d explained Veerawin Suksantinunt, Creative Group Head at VML Group (Thailand)<\/strong>, about the concept’s origin.<\/p>\n

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Every step of the process, from idea presentation, involved Apple, which provided input and collaborated to meet customer needs. Additionally, Kanin Chandrasma <\/strong>from Phenomena<\/strong> directed the ad, carefully translating the concept into a commercial that meets global standards.<\/p>\n

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