{"id":25843,"date":"2025-05-26T09:00:03","date_gmt":"2025-05-26T02:00:03","guid":{"rendered":"https:\/\/trueblog.info\/blog\/?p=25843"},"modified":"2025-05-26T09:09:50","modified_gmt":"2025-05-26T02:09:50","slug":"air-we-share-lungs-we-care-2","status":"publish","type":"post","link":"https:\/\/www.true.th\/blog\/en\/air-we-share-lungs-we-care-2\/","title":{"rendered":"Every Breath Matters…True Corporation Unites Media Across True and CP Networks to Support Chulalongkorn Medical Faculty\u2019s Mission and the 2025 Anandamahidol Pin Project, Under the Concept \u201cAir We Share, Lungs We Care\u201d, Inviting Thais to \u201cGive\u201d So Respiratory Patients Can Breathe Again"},"content":{"rendered":"

Bangkok, 26 May 2025<\/strong> \u2013 True Corporation, in collaboration with the Faculty of Medicine, Chulalongkorn University, continues its mission to build a sustainable Thai society by inviting the public to donate to the \u201c2025 Anandamahidol Pin Project\u201d, under the theme \u201cAir We Share, Lungs We Care \u2013 Caring for Every Breath.\u201d The initiative aims to support the treatment and care of patients suffering from respiratory diseases and lung cancer, helping ensure equal access to medical services for all.<\/strong>\u00a0 <\/strong>Through this campaign, donors will have the opportunity to receive either a commemorative Anandamahidol pin or a specially designed campaign T-shirt by renowned Thai fashion brand Kloset, along with double tax-deduction privileges. To amplify awareness and encourage participation, True Corporation is leveraging the full strength of its corporate ecosystem. This includes multimedia production and publicity across all True platforms such as True\u2019s social media channels, TNN Channel 16, promotional spots on 18 TrueVisions channels, and the TrueID digital platform. Moreover, content creators from TrueID are joining the campaign by producing creative, awareness-driven content. Support also extends through media outlets under the CP Group, including 29 nationwide digital billboards operated by Egg Digital Co., Ltd., and in-store broadcast announcements at over 700 Lotus\u2019s Go Fresh and Hypermarket branches.<\/strong><\/p>\n

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(In the photo: The Faculty of Medicine, Chulalongkorn University, represented by Associate Professor Chanchai Sittipunt, M.D.<\/strong>, Dean of the Faculty of Medicine<\/strong> (3rd<\/sup> \u00a0from left), and Professor Sittisak Honsawek, M.D., PH.D.,<\/strong> (far right), Associate Dean for Student Affairs, Faculty of Medicine, Chulalongkorn University<\/strong>, joins hands with the private sector True Corporation, represented by Ms. Sarinra Wongsuppaluk<\/strong> (3rd<\/sup> from right), Chief Human Resources Officer<\/strong>; Mr. Ekaraj Panjavinin <\/strong>(2nd<\/sup> from left), Chief Digital Officer<\/strong>, together with Mrs. Pimolpan Siriwongwan-ngarm<\/strong> (2nd<\/sup> from right), Head of External Communications Department, True Corporation Plc.<\/strong>; along with Egg Digital, represented by Ms. Ratthee Charoenratvorakul<\/strong> (far left), General Manager of Egg Digital Co., Ltd.<\/strong>, to invite the Thai public to become \u201cgivers\u201d by donating to the 2025 Anandamahidol Pin Project<\/strong>, under the theme \u201cAir We Share, Lungs We Care \u2013 Caring for Every Breath.\u201d<\/strong>)<\/p>\n

Associate Professor Chanchai Sittipunt, M.D.<\/strong>, Dean of the Faculty of Medicine <\/strong>said that \u201cThe Faculty of Medicine at Chulalongkorn University has continuously organized the Anandamahidol Pin Project to honor and commemorate His Majesty King Ananda Mahidol (Rama VIII), whose passing is observed on Anandamahidol Day and who is recognized as the patron of Chulalongkorn\u2019s medical school. This initiative began in June 1985, initially as a sticker campaign, and has since evolved into the commemorative pin we see today. The project represents the collective spirit of Chulalongkorn\u2019s medical students in uniting for a charitable cause. We are delighted to have received support from companies and organizations, particularly True Corporation, which has played a key role in promoting the 2025 Anandamahidol Pin Project, held under the theme \u201cAir We Share, Lungs We Care \u2013 Caring for Every Breath\u201d. This year’s campaign aims to support Thai medical services and help patients through six key missions: 1. Happy Home Respiratory Care Project \u2013 Chulalongkorn Hospital, Thai Red Cross Society, which allows patients to borrow medical equipment for home care. 2. Anandamahidol Foundation 3. Thai Red Cross Children\u2019s Home Foundation 4.Medical assistance for ailing monks and underprivileged patients at Chulalongkorn Hospital, Thai Red Cross Society. 5. Division of Pulmonology and Critical Care Medicine, Department of Medicine, Faculty of Medicine, Chulalongkorn University and 6.Volunteer activities organized by the Chulalongkorn University Medical Student Club.”<\/p>\n

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Ms. Sarinra Wongsuppaluk<\/strong>, Chief Human Resources Officer of True Corporation Plc<\/strong>., said that \u201cTrue Corporation places great importance on creating shared value for society alongside business operations, especially in the areas of public health and equitable access to medical care. We have fostered ongoing collaborations with various sectors, including the Faculty of Medicine at Chulalongkorn University, to support Thailand\u2019s healthcare system through technology, co-develop innovations to improve quality of life, and most recently, enhance medical welfare for True employees. We are truly honored and proud to join hands once again with the Faculty of Medicine in driving the \u201cAir We Share, Lungs We Care \u2013 Caring for Every Breath\u201d campaign under the Anandamahidol Pin Project. This initiative aligns with the growing crisis of PM2.5 air pollution and the rising risks of respiratory diseases. Providing patients with equitable access to essential treatment has become a pressing issue and we believe it\u2019s something that requires collective action from all of us. True Corporation is committed to being part of the solution. We have mobilized our affiliated companies to support this campaign through a comprehensive public outreach effort, leveraging True\u2019s social media channels, TNN Channel 16, TrueVisions, the TrueID platform, and our network of content creators. Additionally, Egg Digital, a CP Group subsidiary specializing in big data analytics and full-service digital marketing, is contributing through nationwide billboard advertising and in-store audio messaging across Lotus\u2019s Go Fresh and Hypermarket branches.<\/p>\n

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Join Us in sending strength to patients across Thailand! All donations are eligible for double tax deduction.<\/strong><\/p>\n

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Donation Options<\/strong><\/p>\n