{"id":26534,"date":"2025-07-24T16:42:28","date_gmt":"2025-07-24T09:42:28","guid":{"rendered":"https:\/\/trueblog.info\/blog\/?p=26534"},"modified":"2025-07-24T16:42:28","modified_gmt":"2025-07-24T09:42:28","slug":"your-happiness-first-2","status":"publish","type":"post","link":"https:\/\/www.true.th\/blog\/en\/your-happiness-first-2\/","title":{"rendered":"Because \u201cYour Smile\u201d Comes First\u2026 True Launches \u201cYour Happiness First\u201d Mission, Unveiling 3 Happiness-Filled Campaigns Driven by Real Customer Insights Happiness\u2026through entertainment-packed packages Happiness\u2026with a chance to win millions via the True App Happiness\u2026with surprise rewards to thank loyal customers \u201cthe longer you stay, the more we love you\u201d"},"content":{"rendered":"

Bangkok, July 24th, 2025<\/strong> \u2013 True Corporation reaffirms its mission of putting customers at the heart of every initiative, aiming to deliver deeply personalized, attentive, and authentic digital experiences. With a clear direction toward Customer Obsession, this mission goes beyond a concept, it is about truly listening, understanding, and sincerely taking action to bring happiness to every customer moment.
\nUnder the campaign \u201cYOUR HAPPINESS FIRST<\/strong> \u2013 Because Your Smile Comes First\u201d, True announces a major upgrade in customer experience with 3 standout campaigns crafted from in-depth insights into real customer needs across both True and dtac networks, covering new package designs, digital platform development, and year-round customer appreciation initiatives.<\/p>\n

The 3 \u201cYour Happiness First\u201d Campaigns:<\/strong>
\n1. Happiness\u2026with more entertaining packages<\/strong> than ever True unveils comprehensive, customer-centric packages in collaboration with global content leaders like Netflix, YouTube Premium, iQIYI, and True Visions Now. It also boosts offerings in sports and gaming content via global apps using True Pay, allowing users to pay for app services and in-game purchases through their mobile bill \u2013 no credit card required. Exclusive iQIYI VIP Premium 4K packages are offered at special prices, letting customers watch exclusive finales and episodes ahead of the public,available only for True\/dtac users.<\/p>\n

2. Happiness\u2026win millions via the True App<\/strong> The revamped True App combines the best features of the former True and dtac apps into one seamless platform\u2014becoming a digital lifestyle hub. The campaign “True Jai Dee \u2013 Win Cars, Win Millions” gives users chances to win over 10 million baht in prizes, with weekly and year-end grand prizes. Every transactions, bill payments, purchases, or point redemptions\u2014grants entries to the lucky draw.<\/p>\n

3. Happiness\u2026surprise rewards for loyal customers<\/strong> \u201cthe longer you stay, the more we love you\u201d True expresses heartfelt gratitude to long-time users with quarterly special rewards. Starting July 29th, eligible True\/dtac users can enjoy “All-You-Can-Eat Happiness at MK Restaurant”: Customers with 10+ years of service: free unlimited meal worth 299 baht 5+ years: pay half (149 baht), get 150 baht free 1+ year: pay 199 baht, get 100 baht free Valid at 299 MK branches nationwide from 11:00 AM onward.<\/p>\n

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Mr Tanaphon Manavutiveth, Chief Marketing Officer, True Corporation Plc<\/strong> said that \u201cTrue Corporation is committed to delivering happiness in all dimensions and enhancing the quality of life for users across the country through connectivity that is not just about having the best signal, but about genuine understanding and care, with a customer-centric approach at the heart of everything we do. In this digital age, data from customer happiness trends shows that customers place great importance on seamless online and offline experiences across every aspect of their digital lifestyle. This aligns with the growing number of Thais streaming content via mobile devices and connected devices such as smart TVs and tablets \u2014 an increase of up to 54% \u2014 thanks to the convenience and ease of access anytime, anywhere, particularly among Gen Z and millennials. At the same time, Thailand\u2019s digital market continues to grow steadily, with 25 million users paying for digital services, spending an average of 250 baht per month. About 21.6% of users pay for subscription-based movie and TV content (SVOD), typically using 2 to 4 digital services per person. Moreover, the top 5 categories of digital services that Thai consumers subscribe to are: SVOD (TV and movies) \u2013 82% , Music \u2013 51% , Food delivery \u2013 46%, Sports \u2013 36% , Gaming \u2013 30%. In addition, usage data from True and dtac customers shows a 19% increase in OTT app usage from the previous year, with an 11% increase in users accessing two or more OTT apps. By focusing on customer behavior trends and real usage insights, which are evolving in various dimensions, we have been able to design campaigns that truly meet diverse lifestyles and bring smiles to customers nationwide. This has led to the launch of our mission: \u201cYour Happiness First<\/strong>\u201d, featuring 3 happiness campaigns: Happiness<\/strong>\u2026life with more entertaining package deals, Happiness<\/strong>\u2026digital life with ease and a chance to win big via the True App, Happiness<\/strong>\u2026surprise gifts to thank our customers, the longer you stay, the more we love you. We are confident these campaigns will bring true happiness and smiles to our valued customers.\u201d<\/p>\n

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Mr Sakolporn Hanchanlert, Head of Postpaid Division, True Corporation Plc<\/strong> said that \u201cOne key insight from consumer behavior studies is the strong demand for a variety of streaming services to be offered in one place. This has become a critical challenge that True is addressing through its \u2018Telco + Content\u2019 strategy, integrating the strength of True\u2019s high-quality network with world-class content to deliver a truly differentiated digital experience. To bring this to life, True has partnered with top OTT platforms, among the Top 5 most popular global streaming services in Thailand, such as Netflix, YouTube, and iQIYI to create entertainment packages under the concept of \u2018Life-tertainment\u2019, making life truly entertaining. \u201cThe Perfect Match for Every Lifestyle\u201d, with new \u20185G Super Max\u2019 packages designed around customer needs, offering great value across five key benefits: 1. All-in-one package:<\/strong> Data + Calls Get a complete experience in one package, starting from 399 to 2,199 baht with unlimited high-speed internet that remains usable even beyond the fair usage policy (FUP). 2. Premium streaming <\/strong>experience Enjoy top-tier entertainment, including: Netflix access starting at just 499 baht or a combo of Netflix and YouTube Premium\/Music \u2014 stream videos and music ad-free, starting from 699 baht. 3. Monthly discount on sports streaming.<\/strong> Receive a 100 baht discount per month when subscribing to selected global sports streaming apps via App Store or Google Play, and making payments through True Pay (billed via True or dtac mobile numbers), with a minimum monthly spend of 299 baht. This applies to apps such as NBA, beIN Sports, and more. Special bonus for new subscribers<\/strong>. Register between July 24th\u2013 August 31st, 2025, and receive an additional 5GB of free internet. Free TrueVisions NOW POP for 12 months<\/strong> Enjoy a one-year free subscription to TrueVisions NOW POP, valued at 1,428 baht. Additionally, True\u00a0 has launched a special add-on package in partnership with iQIYI, aimed at fans of Asian series. For the first time, viewers can watch trending Chinese dramas with Thai dubbing before anyone else, in 4K premium quality, via the \u2018iQIYI VIP Premium\u2019 add-on package \u2014 offered at the price of a \u2018VIP Standard\u2019 plan (119 baht). This is an exclusive upgrade available only through True, providing a truly premium viewing experience. True offers a complete services to set itself apart and foster long-term customer loyalty under the concept \u201cFor life to be truly entertaining, it has to be with True only.\u201d<\/p>\n

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Ms Nitimon Suthavivat, Head of Digital Commerce & Marketing, True Corporation Plc<\/strong> said that \u201cTrue places great importance on deeply understanding its customers through years of analyzing user behavior on the True App and dtac App, in order to develop the True App into a digital platform that genuinely meets personalized needs. The goal is to become a living-tech hub, a comprehensive, all-in-one digital lifestyle solution for both True and dtac customers. By integrating services from both True and dtac apps into one unified platform, True App offers a lifestyle experience tailored to the modern era, like having a mobile store right at your fingertips. This is built on the concept of being convenient, intuitive, satisfying, and reassuring, with the motto: \u201cTrue App \u2013 Everything You Need, All in One Place.\u201d<\/strong> True uses insight data and AI technology to analyze each user\u2019s behavior and preferences in order to create a hyper-personalized experience whether through customized service recommendations, targeted promotions, or timely communications that align with the customer\u2019s life journey. As a result, True App experience goes beyond mere convenience and becomes truly personal and meaningful. To delight customers in the second half of the year, True is launching the campaign: \u201cTrue App Jai Dee \u2013 Car and Million Giveaway\u201d, with over 10 million baht in prizes to be won from July 1st to December 31st, 2025. Every interaction with the True App, whether it’s paying bills, purchasing add-on packages, or redeeming True Points or dtac Coins\u0e1c, earns users entries into weekly prize draws and the chance to win grand prizes, including a Tesla car, gold, smartphones, and many other exciting rewards. This end-of-year campaign reinforces True and dtac\u2019s commitment to giving back to customers with an experience that offers not just convenience, but happiness and rewarding opportunities, making every interaction meaningful, and every click valuable.\u201d<\/p>\n

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Ms Sanpijit Iamcheerangkul, Head of Customer Relationship Management and Privileges Integration,True Corporation Plc<\/strong> said that \u201cthe surprise happiness campaign \u2018The Longer You Stay<\/strong>, The More We Love You\u2019 is not just a special activity to thank our customers, but a reflection of True and dtac\u2019s genuine commitment to building long-term relationships. Driven by our Customer Obsession mindset, this initiative is powered by deep customer insights and a clear understanding of diverse needs, allowing us to craft personalized benefits with thoughtful attention to detail. We recognize that every customer is different \u2014 with unique values, preferences, and lifestyles. That\u2019s why we design exclusive privileges tailored to what truly matters to each individual. Whether it\u2019s about cost savings, greater value, or lifestyle enrichment \u2014 from dining, shopping, and entertainment to travel \u2014 our goal is to create meaningful shared moments that reflect real customer needs. In an era where many brands compete on price and promotions, True emphasizes long-term value and emotional connection. That\u2019s why we continue to deliver deeply personalized experiences through hyper-personalization, backed by real behavioral data segmented by customer groups. To demonstrate this commitment, True is launching a major customer appreciation event following the successful<\/p>\n

Customer Day initiative with the campaign: \u201cThe Longer You Stay, The More We Appreciate You \u2013 Unlimited Happiness at MK Restaurant\u201d On July 29th, 2025, participating MK restaurants nationwide (MK Koom Koom, All-You-Can-Eat 299 baht menu, 299 locations) Exclusive dining privileges based on your True\/dtac usage period: 10+ years: Eat free \u2014 full buffet value THB 299, 5+ years: Pay only 149 baht (Get 150 baht free), 1+ year: Pay only 199 baht (Get 100 baht free) From 11:00 a.m. onward Claim your offer by scanning the QR code at participating MK restaurants or through True App, TrueID App, or dtac App. True Corporation is committed to bringing happiness in every dimension and improving the quality of life for users nationwide. This goes beyond just offering the best connectivity as it\u2019s about genuine understanding and care, in line with the core philosophy \u201cYOUR HAPPINESS FIRST \u2013 Because Your Smile Comes First.\u201d<\/p>\n

For more information:<\/strong><\/p>\n

\u2022 True Entertainment Packages
\no 5G Super Max Monthly Mobile Plan: Click https:\/\/ss.true.th\/s\/xWOKS4j
\no iQIYI VIP Premium Add-on: Click https:\/\/ss.true.th\/s\/OfsC4Z6<\/p>\n

\u2022 Campaign: \u201cTrue App Jai Dee \u2013 Car and Million Giveaway\u201d
\nClick https:\/\/s.true.th\/3aCz\/aqolo4f9<\/p>\n

\u2022 Campaign: \u201cThe longer you stay, the more we love you\u201d
\nClick https:\/\/ss.true.th\/s\/woYxWMe<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Bangkok, July 24th, 2025 \u2013 True Corporation reaffirms its mission of putting customers at the heart of every initiative, aiming to deliver deeply personalized, attentive, and authentic digital experiences. With a clear direction toward Customer Obsession, this mission goes beyond a concept, it is about truly listening, understanding, and sincerely taking action to bring happiness […]<\/p>\n","protected":false},"author":10,"featured_media":26527,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[312,161],"tags":[3050,1938],"class_list":["post-26534","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bettertogether-en","category-releases-en","tag-your-happiness-first-en","tag-truedtac5g-en"],"acf":[],"author_data":{"id":10,"name":"Nattakorn Plubprasit","avatar":"https:\/\/secure.gravatar.com\/avatar\/6be50b67b12419fd6bfe90cbb77742f15c3af43801a85b7981ac28e00423f492?s=96&d=mm&r=g"},"_links":{"self":[{"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/posts\/26534","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/comments?post=26534"}],"version-history":[{"count":1,"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/posts\/26534\/revisions"}],"predecessor-version":[{"id":26535,"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/posts\/26534\/revisions\/26535"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/media\/26527"}],"wp:attachment":[{"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/media?parent=26534"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/categories?post=26534"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/tags?post=26534"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}