{"id":28161,"date":"2025-11-12T18:23:05","date_gmt":"2025-11-12T11:23:05","guid":{"rendered":"https:\/\/trueblog.info\/blog\/?p=28161"},"modified":"2025-11-18T07:28:17","modified_gmt":"2025-11-18T00:28:17","slug":"undp-2","status":"publish","type":"post","link":"https:\/\/www.true.th\/blog\/en\/undp-2\/","title":{"rendered":"True Ignites the Concept of \u201cThe Economics of Value Creation\u201d in Collaboration with Global Partner UNDP to Co-Create a Sustainable Society"},"content":{"rendered":"

In an era where \u201cCollaboration\u201d<\/strong> is the key to success, communication is no longer just the exchange of information but the art of understanding that weaves together the hearts of people and partners, fostering shared values and sustainable connections. At the international conference organized by the United Nations Development Programme (UNDP), joined by representatives from over 23 countries worldwide, Khun Oliver Kittipong Veerataecha, Chief Brand & Media Officer of True Corporation Plc.<\/strong>, shared his profound perspective in a session titled \u201cCommunicating Effectively and Positioning through Marketing and Advocacy for Strategic Partnerships\u201d<\/strong>.\u00a0 He reflected on how building a brand driven by the \u201cheart\u201d<\/strong> can truly serve as a powerful bridge connecting organizations across all sectors through meaningful collaboration.<\/p>\n

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One Meaningful Message Speaks Louder Than a Hundred Repetitions<\/strong><\/p>\n

In a world where consumers make over 35,000 decisions every day, if every brand speaks at once, it leads to \u201cperceptual redundancy\u201d, a blur of repeated noise that makes people stop hearing altogether. Khun Oliver<\/strong> explained, \u201cGood communication isn\u2019t about saying everything.\u00a0 It\u2019s about saying one thing that matters, loud and clear.\u201d This reflects the Outside-in Perspective, seeing from the listener\u2019s point of view, not from what the organization wants to say. For True Corporation, which connects over 50 million people across Thailand, every message is crafted through the concept of \u201cCommunication by Design\u201d, beginning with a deep understanding of people\u2019s needs. Khun Oliver<\/strong> emphasized, \u201cMarketing isn\u2019t about saying the same thing 100 times; it\u2019s about saying something meaningful 100 different ways until it touches people\u2019s hearts and makes them want to share it.\u201d<\/p>\n

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Rewriting the Rules of Modern Communication, When People = Media and Audience = Friends<\/strong><\/p>\n

\u00a0<\/strong>Today, \u201cEveryone\u201d<\/strong> has a voice and a platform, making people the most powerful media of all. Effective communication is no longer about outposting or outspending others, but about \u201cspeaking to the heart\u201d<\/strong> with honesty, simplicity, and humanity. When we truly understand what people think, believe, and hope to see in the world, they naturally become storytellers for the brand. The idea of \u201cPeople are the Media\u201d<\/strong> captures this power where consumers, influencers, employees, and everyday citizens drive the narrative in their own authentic ways. Combined with the concept \u201cAudience Becomes Friends\u201d<\/strong>, communication becomes more alive, meaningful, and heartfelt because audiences are no longer just listeners, but \u201cteammates\u201d<\/strong> who share the same values and want to create something good together.<\/p>\n

Khun Oliver<\/strong> added, \u201cIn today\u2019s world, advertising alone may only make people scroll past. But communication that invites people to take part in a mission to create shared value together makes them feel a sense of ownership with the brand. That\u2019s the true difference that builds lasting relationships, beyond short-term campaigns. In a world growing ever more complex, this approach strengthens a brand\u2019s \u2018immunity\u2019, enabling it to grow through trust and remain in people\u2019s hearts for the long run.\u201d<\/p>\n

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\u00a0<\/strong>Redefining KPI \u2014 Keep People Informed \u00d7 Finding Partners Sharing the Same Shared Value<\/strong><\/p>\n

Khun Oliver<\/strong> emphasized that true collaboration whether at the organizational or societal level must begin with communication that helps everyone understand and see the same picture, not just by placing logos side by side on a stage as a symbolic gesture.<\/p>\n

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\u201cKPI isn\u2019t just a Key Performance Indicator.\u00a0 It\u2019s about \u201cKeeping People Informed\u201d<\/strong>, he said. When people receive clear, consistent, and easy-to-understand information, they feel connected and part of a shared purpose, ready to move forward in the same direction. Speaking about private-sector collaboration, Khun Oliver<\/strong> noted that \u201cIt\u2019s time to move beyond \u201cCSR\u201d toward \u201cShared Value\u201d<\/strong>.\u00a0 Every organization has its own area of focus. For True Corporation, a leading telecommunications and technology company connecting people across Thailand, one of its key missions is to empower Thai youth in the digital era, ensuring equitable and ethical access to learning, 5G, and AI technologies. True leverages its digital technology, online media channels, and nationwide True Shops as platforms to communicate positive stories, spark inspiration, drive real change, and foster sustainable social growth through genuine collaboration.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

In an era where \u201cCollaboration\u201d is the key to success, communication is no longer just the exchange of information but the art of understanding that weaves together the hearts of people and partners, fostering shared values and sustainable connections. At the international conference organized by the United Nations Development Programme (UNDP), joined by representatives from […]<\/p>\n","protected":false},"author":8,"featured_media":28146,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[312,161],"tags":[3273],"class_list":["post-28161","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bettertogether-en","category-releases-en","tag-undp-en"],"acf":[],"author_data":{"id":8,"name":"Krittiya Yangyuen","avatar":"https:\/\/secure.gravatar.com\/avatar\/3b23dcce6db6527935e645988f8d854236a63bede70fdcb0c8f52de42f301ba3?s=96&d=mm&r=g"},"_links":{"self":[{"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/posts\/28161","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/comments?post=28161"}],"version-history":[{"count":1,"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/posts\/28161\/revisions"}],"predecessor-version":[{"id":28162,"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/posts\/28161\/revisions\/28162"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/media\/28146"}],"wp:attachment":[{"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/media?parent=28161"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/categories?post=28161"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/tags?post=28161"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}