{"id":29139,"date":"2026-01-01T12:44:49","date_gmt":"2026-01-01T05:44:49","guid":{"rendered":"https:\/\/trueblog.info\/blog\/?p=29139"},"modified":"2026-01-01T12:44:49","modified_gmt":"2026-01-01T05:44:49","slug":"countdown-2","status":"publish","type":"post","link":"https:\/\/www.true.th\/blog\/en\/countdown-2\/","title":{"rendered":"True Corporation Reports Lively Year of the Horse Countdown; China and Austria Top International Visitors on TrueMove H and dtac; ICONSIAM Mobile Data Surges 300% on Mark Tuan Buzz"},"content":{"rendered":"<ul>\n<li><strong>Facebook is the No.1 app across mobile and home internet on countdown night<\/strong><\/li>\n<\/ul>\n<p><strong>January 1, 2026<\/strong> \u2013 True Corporation reported mobile and internet usage insights from the Year of the Horse 2026 New Year celebrations, reflecting a vibrant countdown atmosphere nationwide. A key highlight was the \u201cAmazing Thailand Countdown 2026\u201d at ICONSIAM, which reinforced its position as a global countdown destination and connected Thailand to the world through CNN\u2019s live New Year\u2019s Eve broadcast. This year\u2019s celebrations featured an exclusive performance from global iconic artist Mark Tuan, alongside leading Thai artists, drawing large crowds of Thai residents and international visitors to the Chao Phraya Riverfront. As a result, mobile data usage around ICONSIAM on countdown night surged by approximately 300% compared with regular festival periods in December 2025. True also invited the public to watch behind-the-scenes moments from the countdown operations through the video \u201c<a href=\"https:\/\/m.facebook.com\/share\/v\/1CyLgyCLuW\/\" target=\"_blank\" rel=\"noopener\">Happiness on Duty<\/a>.\u201d<\/p>\n<p>At the same time, Mobility Data from users on the <strong>TrueMove H<\/strong> and <strong>dtac<\/strong> mobile networks during the late-December 2025 New Year period reflected strong travel and hometown return trends among both Thai residents and international visitors, particularly during the final week of the year. The top five international visitor markets entering Thailand on the <strong>TrueMove H<\/strong> network were <strong>China, Malaysia, Russia, the United States, and India<\/strong>, respectively. Meanwhile, <strong>dtac<\/strong> data showed leading inbound markets as <strong>Austria, China, the United States, Russia, and Sweden<\/strong>. Visitors from these countries traveled across Bangkok and major provincial destinations, continuing to support Thailand\u2019s year-end tourism momentum.<\/p>\n<p>In addition, True Corporation reported the top five provinces favored by Thai and international travelers based on Mobility Data, along with the five most-used applications across both mobile and home internet platforms on countdown night. During the festive period, <strong>TrueID<\/strong> app usage increased by approximately 110% compared with normal levels, reflecting strong demand for video and entertainment content as users welcomed the New Year.<\/p>\n<p><strong>Mr. Khurrum Ashfaque<\/strong>, Chief Network Officer of True Corporation Plc., said, \u201cTrue Corporation elevated mobile network and internet performance to operate at full efficiency throughout the festive season and on New Year\u2019s Eve as Thailand welcomed the Year of the Horse 2026. We carried out precise network planning based on Mobility Data analytics and user behavior around countdown venues nationwide. This enabled targeted reinforcement of 5G, 4G, and WiFi capacity, supported by field operations teams on duty 24 hours a day.<\/p>\n<p>We ensured consistent signal quality across major Bangkok countdown landmarks such as ICONSIAM, as well as key tourist areas and popular provinces nationwide, allowing Thai users and international visitors to share photos, videos, live streams, and New Year greetings smoothly and continuously. This reflects True\u2019s commitment to elevating digital experiences for people in Thailand to global standards, especially during major celebrations.\u201d<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-29136 aligncenter\" src=\"https:\/\/trueblog.info\/blog\/wp-content\/uploads\/2026\/01\/TrueMoveH_Info2026.jpg\" alt=\"\" width=\"1832\" height=\"2289\" srcset=\"https:\/\/www.true.th\/blog\/wp-content\/uploads\/2026\/01\/TrueMoveH_Info2026.jpg 1832w, https:\/\/www.true.th\/blog\/wp-content\/uploads\/2026\/01\/TrueMoveH_Info2026-240x300.jpg 240w, https:\/\/www.true.th\/blog\/wp-content\/uploads\/2026\/01\/TrueMoveH_Info2026-820x1024.jpg 820w, https:\/\/www.true.th\/blog\/wp-content\/uploads\/2026\/01\/TrueMoveH_Info2026-768x960.jpg 768w, https:\/\/www.true.th\/blog\/wp-content\/uploads\/2026\/01\/TrueMoveH_Info2026-1229x1536.jpg 1229w, https:\/\/www.true.th\/blog\/wp-content\/uploads\/2026\/01\/TrueMoveH_Info2026-1639x2048.jpg 1639w\" sizes=\"(max-width: 1832px) 100vw, 1832px\" \/><\/p>\n<p><strong>TrueMove H Mobile Usage Statistics \u2013 New Year 2026<\/strong><\/p>\n<p><strong>Top 5 Provinces for Thai Travelers<\/strong><br \/>\nMost visited provinces for travel and hometown returns during the New Year period:<\/p>\n<ol>\n<li>Buriram<\/li>\n<li>Phetchabun<\/li>\n<li>Sisaket<\/li>\n<li>Surin<\/li>\n<li>Roi Et<\/li>\n<\/ol>\n<p><strong>Fastest-Growing Province for Thai Travelers<\/strong><br \/>\n<strong>Surin<\/strong> recorded the highest growth at approximately <strong>30%<\/strong>, reflecting increased hometown returns amid temporary evacuations related to the Thai\u2013Cambodian border situation, combined with extended New Year holidays.<\/p>\n<p><strong>Top 5 Provinces for International Travelers<\/strong><\/p>\n<ol>\n<li>Phuket<\/li>\n<li>Surat Thani<\/li>\n<li>Krabi<\/li>\n<li>Chiang Mai<\/li>\n<li>Chonburi<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><strong>Rising Star Province for International Travelers<\/strong><br \/>\n<strong>Surat Thani<\/strong> recorded growth of approximately <strong>80%<\/strong>, highlighting its strong appeal as a major southern tourism hub with islands, natural attractions, culture, and seafood.<\/p>\n<p><strong>Top 5 Mobile Applications<\/strong><\/p>\n<ol>\n<li>Facebook<\/li>\n<li>YouTube<\/li>\n<li>LINE<\/li>\n<li>TikTok<\/li>\n<li>Instagram<\/li>\n<\/ol>\n<p><strong>Peak Usage Hour<\/strong><br \/>\n21.00\u201322.00 on December 31, 2025<\/p>\n<p><em>(Based on TrueMove H Mobility Data, December 2025)<\/em><\/p>\n<p><strong> <img decoding=\"async\" class=\"size-full wp-image-29135 aligncenter\" src=\"https:\/\/trueblog.info\/blog\/wp-content\/uploads\/2026\/01\/dtac_Info2026.jpg\" alt=\"\" width=\"1832\" height=\"2289\" srcset=\"https:\/\/www.true.th\/blog\/wp-content\/uploads\/2026\/01\/dtac_Info2026.jpg 1832w, https:\/\/www.true.th\/blog\/wp-content\/uploads\/2026\/01\/dtac_Info2026-240x300.jpg 240w, https:\/\/www.true.th\/blog\/wp-content\/uploads\/2026\/01\/dtac_Info2026-820x1024.jpg 820w, https:\/\/www.true.th\/blog\/wp-content\/uploads\/2026\/01\/dtac_Info2026-768x960.jpg 768w, https:\/\/www.true.th\/blog\/wp-content\/uploads\/2026\/01\/dtac_Info2026-1229x1536.jpg 1229w, https:\/\/www.true.th\/blog\/wp-content\/uploads\/2026\/01\/dtac_Info2026-1639x2048.jpg 1639w\" sizes=\"(max-width: 1832px) 100vw, 1832px\" \/><\/strong><\/p>\n<p><strong>dtac Mobile Usage Statistics \u2013 New Year 2026<\/strong><\/p>\n<p><strong>Top 5 Provinces for Thai Travelers<\/strong><\/p>\n<ol>\n<li>Nakhon Ratchasima<\/li>\n<li>Khon Kaen<\/li>\n<li>Ubon Ratchathani<\/li>\n<li>Surin<\/li>\n<li>Buriram<\/li>\n<\/ol>\n<p><strong>Fastest-Growing Province for Thai Travelers<\/strong><br \/>\n<strong>Phetchabun<\/strong> grew by approximately <strong>32%<\/strong>, reflecting continued popularity of mountain and cool-climate destinations near Bangkok, including Khao Kho, Phu Thap Boek, and Wat Phra That Pha Son Kaew.<\/p>\n<p><strong>Top 5 Provinces for International Travelers<\/strong><\/p>\n<ol>\n<li>Phuket<\/li>\n<li>Chonburi<\/li>\n<li>Surat Thani<\/li>\n<li>Chiang Mai<\/li>\n<li>Krabi<\/li>\n<\/ol>\n<p><strong>Rising Star Province for International Travelers<\/strong><br \/>\n<strong>Satun <\/strong>recorded growth of approximately <strong>115%<\/strong>, reinforcing interest in cultural tourism, historic towns, and travel to Koh Lipe.<\/p>\n<p><strong>Top 5 Mobile Applications<\/strong><\/p>\n<ol>\n<li>Facebook<\/li>\n<li>YouTube<\/li>\n<li>TikTok<\/li>\n<li>LINE<\/li>\n<li>WhatsApp<\/li>\n<\/ol>\n<p><strong>Peak Usage Hour<\/strong><br \/>\n20.00\u201321.00 on December 31, 2025<\/p>\n<p><em>(Based on <\/em><em>dtac<\/em><em> Mobility Data, December 2025)<\/em><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>True Online Home Internet Usage \u2013 New Year 2026<\/strong><\/p>\n<p>Peak usage occurred between 21.00\u201322.00 on December 31, 2025, driven by content streaming, video calls, and online gaming among families and friends.<\/p>\n<p><strong>Top 5 applications on True Online:<\/strong><\/p>\n<ol>\n<li>Facebook<\/li>\n<li>LINE<\/li>\n<li>YouTube<\/li>\n<li>TikTok<\/li>\n<li>Instagram<\/li>\n<\/ol>\n<p>True Corporation also invites the public to watch behind-the-scenes moments from its countdown operations through the video <em>\u201cHappiness on Duty\u201d<\/em> at: <a href=\"https:\/\/m.facebook.com\/share\/v\/1CyLgyCLuW\/\" target=\"_blank\" rel=\"noopener\">https:\/\/m.facebook.com\/share\/v\/1CyLgyCLuW\/<\/a><\/p>\n<p>In addition, True Corporation continues to Power UP its network to a new standard that is safer and faster, while delivering year-end happiness through the campaign \u201cTRUE 5G UP \u2013 Signal UP, Happiness UP: Smile to Receive Gifts and Celebrate the New Signal.\u201d Customers can easily participate by opening the True app, tapping the campaign banner, or visiting <a href=\"https:\/\/s.true.th\/3aCz\/HappyExp7\" target=\"_blank\" rel=\"noopener\">https:\/\/s.true.th\/3aCz\/HappyExp7<\/a>, selecting \u201cReceive Gift,\u201d and smiling at the camera to instantly receive a surprise gift. The campaign runs from now through January 10, 2026.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facebook is the No.1 app across mobile and home internet on countdown night January 1, 2026 \u2013 True Corporation reported mobile and internet usage insights from the Year of the Horse 2026 New Year celebrations, reflecting a vibrant countdown atmosphere nationwide. A key highlight was the \u201cAmazing Thailand Countdown 2026\u201d at ICONSIAM, which reinforced its [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":29137,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[312,161],"tags":[1938],"class_list":["post-29139","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bettertogether-en","category-releases-en","tag-truedtac5g-en"],"acf":[],"author_data":{"id":8,"name":"Krittiya Yangyuen","avatar":"https:\/\/secure.gravatar.com\/avatar\/3b23dcce6db6527935e645988f8d854236a63bede70fdcb0c8f52de42f301ba3?s=96&d=mm&r=g"},"_links":{"self":[{"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/posts\/29139","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/comments?post=29139"}],"version-history":[{"count":1,"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/posts\/29139\/revisions"}],"predecessor-version":[{"id":29140,"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/posts\/29139\/revisions\/29140"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/media\/29137"}],"wp:attachment":[{"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/media?parent=29139"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/categories?post=29139"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/tags?post=29139"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}