{"id":29373,"date":"2026-01-27T16:16:05","date_gmt":"2026-01-27T09:16:05","guid":{"rendered":"https:\/\/trueblog.info\/blog\/?p=29373"},"modified":"2026-01-28T10:42:11","modified_gmt":"2026-01-28T03:42:11","slug":"truevision-is-now-2","status":"publish","type":"post","link":"https:\/\/www.true.th\/blog\/en\/truevision-is-now-2\/","title":{"rendered":"Thai-Style Fun\u2026 is NOW: Thai Audiences Love Fun and Want Continuous Entertainment TrueVisions Now launches an aggressive strategy in 2026, joining forces with partners to drive a strong lineup of Thai Original content. Positioning itself as \u201cthe world-class entertainment hub for Thais,\u201d with a \u201cdeep understanding\u201d of Thai audiences. Bringing together over 2,500 programs from around the world, delivering a rich mix of entertainment and live sports totaling more than 41,000 hours. Welcoming the grand return of the legendary reality show Academy Fantasia 2026"},"content":{"rendered":"

Bangkok January 27th, 2026 \u2013<\/strong> Moving toward becoming the ultimate home of entertainment from Thailand and around the world. TrueVisions NOW announced its 2026 strategic roadmap, reaffirming its identity as NOWtainment – complete, all-in-one entertainment. The platform is advancing toward becoming a world-class digital entertainment hub that understands Thai audiences best, under the concept \u201cThai-Style Fun\u2026 is NOW: Thai Audiences Love Fun and Want Continuous Entertainment\u201d.<\/p>\n

The strategy aims to shake up Thailand\u2019s entertainment industry by partnering with 20 leading studios nationwide to produce TrueVisions NOW Originals\u2014international-standard Thai series made for Thai audiences alongside the highly anticipated return of the legendary reality show True Academy Fantasia 2026 which once captivated the entire nation.<\/p>\n

TrueVisions NOW also reinforces its leadership in sports and comprehensive entertainment, holding the largest portfolio of live Muay Thai broadcasts in Thailand, full-scale European football coverage, and expanded offerings in other popular content categories for Thai viewers. A new-look TrueVisions NOW application will launch this February, elevating the viewing experience.<\/p>\n

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Mr. Ongard Prapakamol, Head of TrueVisions and Media Division, True Corporation Plc,<\/strong> said that data from Media Partners Asia (MPA), a leading Asian research institute, clearly shows that Thai content is a key magnet for viewers, accounting for 46% of total viewership, significantly higher than the regional average.<\/p>\n

For TrueVisions NOW, Thai content is not just an option. It is our \u201ccore strategy\u201d in driving the platform to become a world-class digital entertainment hub that understands Thai audiences better than anyone, and a major entertainment home connecting Thai viewers with quality global content under the concept \u2018Thai-Style Fun\u2026 is NOW Thai Audiences Love Fun and Want Continuous Entertainment\u2019 in 2026.<\/p>\n

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TrueVisions NOW continues to elevate Thai entertainment by collaborating with top partners and studios nationwide to create content that \u201ctruly resonates\u201d with \u201cThai emotions\u201d. This includes year-round production of high-quality Thai Originals, leading reality shows, top-tier global sports content, and exclusive live Muay Thai broadcasts, the most in Thailand, available only to TrueVisions NOW subscribers.<\/p>\n

The platform also strengthens its lifestyle content through partnerships with six world-class content brands, while enhancing the overall viewing experience via the newly redesigned TrueVisions NOW application. These initiatives aim to continuously deliver happiness and entertainment to audiences every day.<\/p>\n

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Key Highlights for 2026<\/strong><\/p>\n

A World-Class TrueVisions NOW Original Content Phenomenon<\/strong><\/p>\n

2026 marks a major milestone for TrueVisions NOW Originals, partnering with 20 leading studios to deliver international-standard Thai original content throughout the year\u2014spanning dramas, sitcoms, and variety shows. This builds on the success of acclaimed titles such as A Sample Family and Jet Lag, pushing Thailand\u2019s content industry confidently onto the global stage.<\/p>\n

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The Grand Return of a Global No.1 Reality Show<\/strong><\/p>\n

The legendary dream-chasing reality show True Academy Fantasia 2026 returns, broadcasting live from June 7th, 2026 with an exciting new format. The judging panel features top figures from across industries, including Donut Manatsanun Phanlertwongsakul, Moss Patiparn Pataweekarn, Whanjiab Thanarat, Chaw Chawarut (Cocktail), and Jes Jespipat Tilapornpat.<\/p>\n

The show is produced by a professional executive producer team: Attapon Na Bangchang, Krisda Wittayakhajorndej (Pond), and Tanapol Prasarnrajkit (Ohm \u2013 Cocktail), promising a brand new phenomenon.<\/p>\n

Additionally, a global mega-project Race to Space in collaboration with SERA and Blue Origin will select the first Thai person aged 18 or above to travel to space aboard the New Shepard spacecraft, following intense physical, mental, and strategic challenges. This project aims to make history for Thai competition shows.<\/p>\n

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The Ultimate Sports Content & Thailand\u2019s Largest Live Muay Thai Offering<\/strong><\/p>\n

Sports fans will enjoy 536 live Muay Thai events from 9 programs, totaling over 2,144 fights, broadcast 7 days a week, all year round, in collaboration with five major promoters: Petchyindee, Sor Sommai, Kiatpetch, Jitmuangnon, and Max Muay Thai.<\/p>\n

Additional highlights include live broadcasts of the Thai Women\u2019s Volleyball League, the 2026 Winter Olympics, and top European football tournaments such as the UEFA Champions League for NowSports and NowFootball subscribers.<\/p>\n

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Strengthening Popular & Lifestyle Content with 6 Key Partners<\/strong><\/p>\n

TrueVisions NOW <\/strong>enhances entertainment diversity with six premium content partners:<\/p>\n