{"id":29511,"date":"2026-02-10T08:39:25","date_gmt":"2026-02-10T01:39:25","guid":{"rendered":"https:\/\/trueblog.info\/blog\/?p=29511"},"modified":"2026-02-10T08:39:25","modified_gmt":"2026-02-10T01:39:25","slug":"softbank-2","status":"publish","type":"post","link":"https:\/\/www.true.th\/blog\/en\/softbank-2\/","title":{"rendered":"TrueBusiness Partners SoftBank Corp., a Japan-based Telecom Leader, with Aim of Empowering Thai Enterprises with World-Class Innovations, Global Standards, and to Fortify Thailand’s AI Ecosystem"},"content":{"rendered":"

Bangkok, February 10, 2026 \u2013 TrueBusiness accelerates its strategic trajectory in tech-solution development, reinforcing True Corporation\u2019s vision as Thailand\u2019s leading tech company, marks a pivotal strategic partnership with SoftBank Corp. (\u201cSoftBank\u201d), the telecommunications leader from the Land of the Rising Sun. True Corporation and SoftBank agreed to jointly explore and develop collaborative business operations that leverage the combined products and services of both companies.\u00a0 This collaboration aims to revolutionize infrastructure and technology by integrating global best practices into Thailand\u2019s industrial landscape. Through co-developed innovations and tailor-made digital solutions, the partnership aims to empower Thai enterprises to transcend digital transformation barriers, catalyze exponential growth, and sharpen their competitive edge on the global stage, while anchoring a robust AI ecosystem for the nation\u2019s digital leap.<\/strong><\/p>\n

This potentially synergistic partnership between TrueBusiness and SoftBank is underpinned by a paramount objective in propelling Thailand to become a Regional Digital Innovation Hub. The roadmap both companies will explore focuses on co-development and the expansion of future-ready solutions and services through three core pillars, which are 1) Market & Product Development: Fusing deep local market insights with global technological prowess to engineer industry-specific solutions; 2) Synergy of Strength: Blending TrueBusiness\u2019s extensive local service footprint with SoftBank\u2019s sophisticated technologies and global partner network to deliver seamless, world-class solutions tailored to the Thai business context; and 3) Future Alignment for Long-term Growth: Securing sustainable growth through strategic co-investments in frontier technologies, including AI Cloud and 5G.<\/p>\n

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The aim of this partnership between these two industry leaders is to harmonize global innovation and Thailand\u2019s leading connectivity and digital infrastructure. Co-developed \u201cIntegrated Innovation\u201d<\/strong> is expected to accelerate digital transformation and create new value for businesses across sectors, both locally and internationally. Specifically, TrueBusiness and SoftBank will explore:<\/p>\n