{"id":29890,"date":"2026-03-13T09:13:50","date_gmt":"2026-03-13T02:13:50","guid":{"rendered":"https:\/\/trueblog.info\/blog\/?p=29890"},"modified":"2026-03-13T09:13:50","modified_gmt":"2026-03-13T02:13:50","slug":"elephant-2","status":"publish","type":"post","link":"https:\/\/www.true.th\/blog\/en\/elephant-2\/","title":{"rendered":"True Corporation Weaves AI and TSEWS to Understand Elephant Behavior, Cut Conflict, and Foster Sustainable Coexistence"},"content":{"rendered":"

Bangkok, March 13, 2026<\/strong> \u2013 In many parts of the world, encounters with wild elephants entering villages or agricultural areas are not uncommon. However, such encounters present a growing challenge for coexistence between humans and wildlife. This phenomenon is widely known as Human-Elephant Conflict (HEC) – a situation that has become more frequent, more severe, and more widespread globally due to rising human populations, expanding urban and agricultural areas, and the continued loss of elephant habitats.<\/p>\n

According to the International Union for Conservation of Nature (IUCN)<\/a>, conflicts between humans and wildlife affect community safety and livelihoods, and may lead to retaliatory actions against wildlife, posing long-term risks to conservation efforts. Effective management of these conflicts is therefore crucial to protecting both communities and wildlife, while strengthening confidence in conservation initiatives.<\/p>\n

Addressing human-wildlife conflict also plays a vital role in achieving the UN Vision for Biodiversity 2050, which aims for a future where humans live in harmony with nature and all living species are protected by the year 2050.<\/p>\n

In Thailand, elephants have long been intertwined with the nation’s history and way of life. They were once symbols of royal power, trained for warfare, and served as essential labor and transportation in traditional Thai society. To honor the importance of this iconic animal, March 13 has been designated as Thai Elephant Day.<\/p>\n

Today, Thailand is home to more than 4,000 wild elephants distributed across over 91 protected areas nationwide. While the increasing elephant population is a positive sign for conservation, forest habitats continue to shrink due to the expansion of agriculture and communities. As a result, the living spaces of humans and elephants are increasingly overlapping.<\/p>\n

This situation has intensified HEC in many countries where elephants live. India, which has the world’s largest population of Asian elephants, reports an average of 400\u2013500 human deaths each year caused by elephant encounters. Meanwhile, Sri Lanka is considered one of the most severe conflict zones, with more than 300 elephants killed annually in some years during clashes with humans.<\/p>\n

In Thailand, statistics between 2012 and 2024 recorded 227 human fatalities from wild elephant encounters, while more than 150,000 households were affected, highlighting the complex challenge of coexistence between humans and large wildlife.<\/p>\n

Historically, mitigation efforts relied on conventional measures such as digging trenches, installing low-voltage electric fences, and organizing community patrols. While these approaches helped reduce risks in some areas, they often faced limitations in terms of effectiveness, cost, and long-term sustainability.<\/p>\n

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In the digital era, technology has emerged as a powerful tool to address such challenges. In 2017, True Corporation, Thailand’s leading telecommunications-technology company, collaborated with the Department of National Parks, Wildlife and Plant Conservation (DNP) and WWF-Thailand to develop the True Smart Early Warning System (TSEWS) – an intelligent early warning solution integrating 5G and 4G connectivity, IoT sensors, and smart camera traps. Most recently, artificial intelligence (AI) has been integrated to further strengthen the system’s surveillance capabilities. AI, developed and hosted on a cloud server, processes and filters images of elephants and other objects captured by cameras stationed across conflict-prone areas, delivering greater detection accuracy. Once elephant presence is confirmed, real-time alerts are immediately sent to authorities and nearby communities, allowing them to prepare and guide elephants safely back to the forest before damage occurs. AI also continuously analyzes elephant movement trends, enabling more effective area management and reducing risks to both villagers and elephants.<\/p>\n

Praparnpong Maknuan, Head of TruePlookpanya, True Corporation Public Company Limited<\/strong>, said, “True believes technology can create balance between humans and nature. By integrating AI with TSEWS, we are able to truly ‘know our elephants’ – understanding their behavior and the migration routes of wild herds more accurately. This technology not only reduces potential losses but also strengthens the relationship between people and elephants, enabling sustainable coexistence in the digital era while improving the quality of life for both communities and wildlife.”<\/p>\n

Following the success of the pilot project, True Corporation is expanding the use of AI and TSEWS technology to additional conservation areas – including Kui Buri National Park – with one key expansion location being the Khao Ang Rue Nai Wildlife Sanctuary, located across five eastern provinces: Chachoengsao, Chonburi, Rayong, Chanthaburi, and Sa Kaeo.<\/p>\n

Covering more than 674,352 rai, this forest is considered the last major lowland forest ecosystem in eastern Thailand, serving as a critical habitat for wild elephants and other rare wildlife species such as gaur and hornbills.<\/p>\n

At a time when the world is facing the challenge of shrinking natural habitats, technology is no longer just a tool for convenience – it is becoming a bridge that enables humans and wildlife to coexist sustainably, ensuring that Thai elephants, a treasured symbol of the nation, will continue to thrive in Thailand’s forests and society for generations to come.<\/p>\n

For True Corporation, the key question is therefore not only how to develop technology and AI, but how technology can help humans and elephants live together in a world where natural habitats continue to decline.<\/p>\n","protected":false},"excerpt":{"rendered":"

Bangkok, March 13, 2026 \u2013 In many parts of the world, encounters with wild elephants entering villages or agricultural areas are not uncommon. However, such encounters present a growing challenge for coexistence between humans and wildlife. This phenomenon is widely known as Human-Elephant Conflict (HEC) – a situation that has become more frequent, more severe, […]<\/p>\n","protected":false},"author":8,"featured_media":29888,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[312,161],"tags":[716,352],"class_list":["post-29890","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bettertogether-en","category-releases-en","tag-network-en","tag-sustainabiilty"],"acf":[],"author_data":{"id":8,"name":"Krittiya Yangyuen","avatar":"https:\/\/secure.gravatar.com\/avatar\/3b23dcce6db6527935e645988f8d854236a63bede70fdcb0c8f52de42f301ba3?s=96&d=mm&r=g"},"_links":{"self":[{"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/posts\/29890","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/comments?post=29890"}],"version-history":[{"count":1,"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/posts\/29890\/revisions"}],"predecessor-version":[{"id":29891,"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/posts\/29890\/revisions\/29891"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/media\/29888"}],"wp:attachment":[{"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/media?parent=29890"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/categories?post=29890"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/tags?post=29890"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}