{"id":30187,"date":"2026-04-02T20:46:03","date_gmt":"2026-04-02T13:46:03","guid":{"rendered":"https:\/\/trueblog.info\/blog\/?p=30187"},"modified":"2026-04-02T20:46:03","modified_gmt":"2026-04-02T13:46:03","slug":"true-alpha-urban-ground-2","status":"publish","type":"post","link":"https:\/\/www.true.th\/blog\/en\/true-alpha-urban-ground-2\/","title":{"rendered":"Beyond Sport is \u201cEqual Opportunity\u201d\u2026True x Lotus\u2019s Transforms a Forecourt into the \u201cCourt of Dreams\u201d, Unveiling the New Landmark, True Alpha Urban Ground @ Lotus\u2019s Bangna, a High-Quality Urban Space Accessible to All, Enhancing Quality of Life Together"},"content":{"rendered":"

Bangkok, 2 April 2026 \u2013 Because \u201cEqual Opportunity\u201d is the foundation of a better quality of life, True Corporation has joined forces with Lotus\u2019s to transform a shopping mall forecourt into a \u201cCourt of Dreams\u201d. Debuting its first True Alpha Urban Ground at Lotus\u2019s Bangna, this flagship basketball court redefines urban space as a safe, inclusive \u201cWhite Space\u201d at the heart of the community, open to all, regardless of age, background, or social barriers. It empowers people to access sports, improve their health, and enjoy a better quality of life on equal terms, within a secure, drug-free environment that seamlessly blends lifestyle and technology. Designed to spark passion and the spirit of the game in every shot, dunk, and rebound, the space also fosters a strong sense of community, bringing people together through positivity, unity, and sportsmanship. The experience is further enhanced by integrated smart technologies, including a QR code-based booking system with seamless access to information and usage guidelines, as well as AI-powered CCTV and facial recognition to ensure safety at all times. This model will be expanded to Lotus\u2019s locations nationwide, widening access to sports and high-quality public spaces for all Thais, while helping shape cities into true \u201cspaces of opportunity\u201d, where everyone has the chance to start, grow, and thrive equally.<\/strong><\/p>\n

\"\"<\/strong><\/p>\n

The official opening ceremony was graced by Khun Nipondh Chawalitmontien, President of Basketball Sport Association of Thailand<\/strong>; together with Khun Oliver Kittipong Veerataecha, Chief Brand Officer of True Corporation Plc.<\/strong>; and Khun Benchawan Ongsri, Chief Mall Officer Group Mall & Property of CP Axtra Plc.<\/strong> They were joined by renowned artists and athletes, including Ter \u2013 Chantavit<\/strong>, Tao \u2013 Sattaphong<\/strong>, Aston Ratiphat Luengvoraphan<\/strong>, Nicola Franco<\/strong>, Boom \u2013 Pongsakorn Jiamsawad<\/strong>, and Safe \u2013 Thanakorn Panichattra<\/strong> who brought energy to the court through an exciting showcase game, inspiring the crowd and bringing the space to life as a truly inclusive community for all.<\/p>\n

\"\"<\/p>\n

Khun Oliver Kittipong Veeratacha, Chief Brand and Communications Officer of True Corporation Plc.<\/strong> said \u201cTrue has always believed that \u201cSport is more than competition\u201d. It is a powerful force that connects people and forms the foundation for growth in mindset, character, and relationships. Sport instills determination, discipline, and sportsmanship, values that extend far beyond the game into everyday life. At the same time, accessible and inclusive public spaces are essential to fostering both physical and mental well-being. That is why \u201cTrue Alpha Urban Ground\u201d basketball court has been thoughtfully designed to seamlessly integrate sport, lifestyle, and technology, reflecting the energy and identity of today\u2019s generation. This is not just a sports court, but a \u201cSpace of Opportunity\u201d that enables everyone to access quality exercise on equal terms, within a safe, drug-free environment. It also serves as a positive space for youth to spend their time meaningfully, helping build resilience while strengthening communities and contributing to more sustainable urban development. True believes that reducing inequality in access to space and opportunity is fundamental to creating livable cities and inclusive societies in the long term. To enhance the overall experience, True has leveraged its network and technological capabilities from secure, seamless smart WiFi to AI-powered CCTV systems, ensuring safety and confidence at all times. This reflects True\u2019s commitment to using technology to connect everyday life, create tangible value, and genuinely improve people\u2019s quality of life.\u201d<\/p>\n

\"\"<\/p>\n

Khun Benchawan Ongsri, Chief Mall Officer, Mall & Property Group of CP Axtra Plc.<\/strong> said \u201cThis basketball court is designed to be more than just a sports facility. It is a \u201cHappy Community Space\u201d where people can come together to spend quality time. From exercise and youth gatherings to competitions and inspiration through sport, the space caters to the lifestyles of the new generation, sports enthusiasts, and families alike. It reflects our \u201cHappy Mall\u201d concept, Eat, Shop, Explore, and Live, aimed at creating a holistic space of happiness that enriches every dimension of everyday life.\u201d<\/p>\n

\"\"<\/strong><\/p>\n

Over the years, Lotus\u2019s under the management of CP Axtra Public Company Limited, has been committed to positioning its malls as true community hubs. This has been driven by continuously reimagining store spaces into destinations where people can gather, engage in activities, and enjoy everyday life together. The brand is evolving into a destination for happiness and well-being, offering a comprehensive mix of retail, dining, clinics, and health services. The addition of the basketball court is a key element in bringing the Happy Mall vision to life, starting with its flagship location at Bangna, with plans to expand to other branches in the future. This collaboration between Lotus\u2019s and True Corporation, as the main partner, goes beyond infrastructure development. It represents a shared commitment to creating a \u201cSpace of Happiness\u201d for people of all lifestyles, adding value to surrounding communities while elevating the court into a modern activity space designed for everyone.<\/p>\n

\"\"<\/p>\n

For all hoopers ready to hit the court\u2026Let\u2019s go all out with every shot, dunk, and rebound. See you at True Alpha Urban Ground @ Lotus\u2019s Bangna!<\/p>\n

\"\" \"\" \"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Bangkok, 2 April 2026 \u2013 Because \u201cEqual Opportunity\u201d is the foundation of a better quality of life, True Corporation has joined forces with Lotus\u2019s to transform a shopping mall forecourt into a \u201cCourt of Dreams\u201d. Debuting its first True Alpha Urban Ground at Lotus\u2019s Bangna, this flagship basketball court redefines urban space as a safe, […]<\/p>\n","protected":false},"author":8,"featured_media":30185,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[312,161],"tags":[493],"class_list":["post-30187","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bettertogether-en","category-releases-en","tag-true5g-en"],"acf":[],"author_data":{"id":8,"name":"Krittiya Yangyuen","avatar":"https:\/\/secure.gravatar.com\/avatar\/3b23dcce6db6527935e645988f8d854236a63bede70fdcb0c8f52de42f301ba3?s=96&d=mm&r=g"},"_links":{"self":[{"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/posts\/30187","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/comments?post=30187"}],"version-history":[{"count":2,"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/posts\/30187\/revisions"}],"predecessor-version":[{"id":30189,"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/posts\/30187\/revisions\/30189"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/media\/30185"}],"wp:attachment":[{"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/media?parent=30187"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/categories?post=30187"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/tags?post=30187"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}