{"id":30272,"date":"2026-04-09T15:27:19","date_gmt":"2026-04-09T08:27:19","guid":{"rendered":"https:\/\/trueblog.info\/blog\/?p=30272"},"modified":"2026-04-09T16:21:40","modified_gmt":"2026-04-09T09:21:40","slug":"network-15","status":"publish","type":"post","link":"https:\/\/www.true.th\/blog\/en\/network-15\/","title":{"rendered":"True Corporation Strengthens 5G and Broadband Nationwide for Songkran Festival as High Fuel Prices Shape Travel Behavior, Supporting Mobility and Family Activities Across All Regions"},"content":{"rendered":"

April 9, 2026 <\/strong>\u2013 True Corporation boosts network readiness for the Songkran holiday period as Thailand enters a long holiday amid record-high fuel prices, which are expected to reshape travel behavior. Travelers may shorten trip distances, stay closer to home, or spend more time with family, while those who travel are likely to spend longer periods on main roads and at rest stops, particularly at gas stations where congestion may increase.<\/p>\n

To support these evolving patterns, True has deployed a full suite of network solutions. In addition to strengthening 5G and 4G coverage, the company has expanded In-Building Coverage (IBC) across shopping malls and indoor venues in Bangkok to support urban users who choose to celebrate in the city. Whether shopping, watching movies, or dining out, customers can enjoy seamless connectivity without interruption.<\/p>\n

True is also leveraging AI certified at Autonomous Network Level 4.0 by TM Forum to manage its network through Intent-Based Operation (IBO), which functions like an AI operations team monitoring network performance 24 hours a day.<\/p>\n

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Mr. Khurrum Ashfaque, Chief Network Officer of True Corporation P<\/strong>ublic Company Limited<\/strong>, said, \u201cWe are not only planning network capacity for Songkran travel but also preparing for changing usage behavior. Traditionally, Songkran traffic concentrated in major destinations and long-distance travel. This year, we expect a more distributed and flexible pattern across interprovincial travel, local activities, and home usage. Digital demand will remain high but spread across major event locations, transport routes, rest areas, and communities, alongside continued growth in home broadband usage.\u201d<\/p>\n

To support this trend, True has ensured 5G and 4G readiness across five key areas nationwide:<\/p>\n