{"id":30783,"date":"2026-05-22T15:57:50","date_gmt":"2026-05-22T08:57:50","guid":{"rendered":"https:\/\/www.true.th\/blog\/?p=30783"},"modified":"2026-05-22T15:58:34","modified_gmt":"2026-05-22T08:58:34","slug":"trueonline-6","status":"publish","type":"post","link":"https:\/\/www.true.th\/blog\/en\/trueonline-6\/","title":{"rendered":"\u201cHey Ami\u2026 take care of the house for me!\u201d TrueOnline transforms from home internet provider into Thailand\u2019s first AI Smart Home platform Launching \u201cTrueOnline Home Next\u201d \u2014 combining high-quality home internet, smart IoT devices, and AI Featuring the \u201cTrueX Home Hub\u201d as the center of smart home control, along with \u201cAmi,\u201d an intelligent assistant and trusted companion for every family member"},"content":{"rendered":"

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Bangkok, May 22nd, 2026 \u2014<\/strong> TrueOnline reinforces its position as a first mover and Thailand\u2019s leading home internet provider by launching \u201cTrueOnline Home Next \u2014 Let Your Home Take Care of Life.\u201d This marks the first time in Thailand that home internet has evolved beyond simple connectivity into a next-generation smart home experience that fully supports and cares for everyone in the household. Ordinary homes are transformed into AI Smart Homes, intelligently enhancing safety and convenience for every family member through the integration of high-quality fiber networks, smart IoT devices, and AI technology within the TrueX Smart Home Ecosystem, seamlessly connecting every technology into one intelligent ecosystem.<\/p>\n

The key highlight is the \u201cTrueX Home Hub,\u201d the intelligent control center for the home, featuring \u201cAmi,\u201d a smart assistant capable of controlling the home and answering general questions through Thai voice commands. It delivers a complete smart home experience covering security, entertainment, and energy management through a wide range of smart devices.<\/p>\n

These include AI CCTV, Thailand\u2019s first AI-powered security camera capable not only of recognizing people, baby crying sounds, and pets, but also identifying pet behavior patterns and dangerous behaviors, summarizing them into statistics and pet care recommendations in natural Thai language. Other innovations include the TrueID TV Gen3, a 4K HDR AI-powered TV box with a built-in camera that enhances entertainment experiences such as fitness activities and controller-free gaming.<\/p>\n

Additional smart devices include smart plugs with energy usage monitoring features and smart bulbs that support Biorhythm Mode, automatically adjusting lighting color and brightness according to the body\u2019s biological clock. There is also the Solar Smart Home Solution from Altervim, designed to make everyday life easier, safer, more energy-efficient, and future-ready for everyone in the home.<\/p>\n

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Khun Tanaphon Manavutiveth, Chief Home Connectivity Officer, True Corporation Plc.,<\/strong> said that \u201cThailand\u2019s home internet market is now reaching a major turning point. Although there are around 10 million users and growth has stabilized at 1\u20132%, consumer needs are clearly changing. Customers are no longer looking only for fast internet; they want solutions that make life at home easier, safer, and more caring.<\/p>\n

At the same time, modern homes are becoming filled with IoT devices. According to the Digital 2025: Thailand report by We Are Social and Meltwater, Thai households are already using more than 12.3 million smart home devices. However, technology that should simplify life often creates more complexity for families, requiring constant commands, setup, and management.<\/p>\n

TrueOnline therefore saw an opportunity to elevate home internet to the next level as Thailand\u2019s first AI Smart Home leader, seamlessly integrating high-quality networks, smart IoT devices, and AI technology through the TrueX Home Hub, featuring \u2018Ami,\u2019 which supports 100% Thai voice commands.\u201d<\/p>\n

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Most recently, TrueOnline launched \u201cTrueOnline Home Next\u2026 Let Your Home Take Care of Life,\u201d integrating AI and Smart Home technology from TrueX in collaboration with Tuya, a global leader in AI IoT Cloud Platforms, and T3 Technology to bring world-class smart home technology to Thai households.<\/p>\n

The goal is to create a smart home experience that not only connects devices but truly takes care of everyone in the home \u2014 enhancing convenience, safety, and modern lifestyles for Thai consumers. Furthermore, the TrueX Home Hub serves as the intelligent center of the home with \u201cAmi,\u201d a smart assistant acting like a trusted friend for everyone in the family. It supports Thai voice commands and can easily connect with TrueX devices as well as over 3 million Tuya-compatible devices in Thailand.<\/p>\n

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Khun Oliver Kittipong Veeratecha, Chief Brand and Communications Officer, True Corporation Plc.,<\/strong> said that \u201cthe launch of TrueOnline Home Next represents a new direction for Thailand\u2019s number one home internet provider. We no longer see ourselves as merely delivering high-speed internet signals; we are bringing home internet into a new era where the home becomes more than just a place to live \u2014 it becomes a caring companion for every family member through the power of technology and AI.<\/p>\n

We believe the best technology is not simply the most advanced technology, but technology that truly understands people from the heart. \u2018Ami,\u2019 our new intelligent assistant, was inspired by the<\/p>\n

word \u2018Ami\u2019 in French, meaning \u2018friend,\u2019 and in Japanese, meaning \u2018love.\u2019 This reflects the role of AI as not just technology, but a close companion that understands and supports users every day.\u201d<\/p>\n

\u201cThe new identity of TrueOnline Home Next was designed under the concept of \u201cRipple\u201d, symbolizing waves of connection originating from a single internet signal point that expands into every aspect of home living, from WiFi coverage throughout the house to smart home systems, intelligent assistants, entertainment, and security. Every element is seamlessly connected to enhance happiness, convenience, safety, intelligence, and true digital readiness for everyone in the household,\u201d Khun Oliver<\/strong> concluded.<\/p>\n

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Moreover, TrueOnline has released a new advertising campaign, https:\/\/youtu.be\/oqgrQ9WohdI<\/a> reflecting the insight that modern technology is often viewed as reducing family bonding time. TrueOnline Home Next aims to strengthen family relationships through shared experiences and activities at home. This represents the brand promise of transforming ordinary houses into intuitive smart homes that genuinely care for every family member.<\/p>\n

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TrueOnline also hosted an exclusive showcase at the Glass Elevator Zone in CentralWorld, allowing visitors to experience \u201cTrueOnline Home Next \u2014 Let Your Home Take Care of Life\u201d<\/strong> through three lifestyle-themed home simulations designed with furniture from SB Furniture, demonstrating how AI technology seamlessly integrates into daily life.<\/p>\n

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