{"id":30937,"date":"2026-06-05T09:39:17","date_gmt":"2026-06-05T02:39:17","guid":{"rendered":"https:\/\/www.true.th\/blog\/?p=30937"},"modified":"2026-06-05T09:39:17","modified_gmt":"2026-06-05T02:39:17","slug":"beyond-your-best-en","status":"publish","type":"post","link":"https:\/\/www.true.th\/blog\/en\/beyond-your-best-en\/","title":{"rendered":"Beyond Your Best: When the Diversity of True Employees Becomes a Force for Creating Value for People and Society Four real stories from True employees who work from the hearts to create meaning beyond their job responsibilities"},"content":{"rendered":"

In an era where speed has become the standard and artificial intelligence seems capable of providing answers to almost everything, there remains one thing technology can never replace: the experiences and hearts of people. This is especially true when individuals are given the opportunity to be their authentic selves to use their talents, beliefs, life experiences, and unique identities to create value in their own way.<\/strong><\/p>\n

When people with different backgrounds come together, diversity is not merely something to be accepted; it becomes the starting point of creativity and innovation. More importantly, it becomes a source of power that can be transformed into value for others and meaningful change for society.<\/p>\n

This Pride Month, True invites everyone to see diversity as more than acceptance of differences. Through the Beyond Your Best campaign<\/strong>, diversity is celebrated as a force that enables people to create real value for customers, colleagues, communities, and society. The campaign is built on the belief that a workplace should not only allow people to be the best version of themselves, but also empower them to use their identity, beliefs, and potential to make a meaningful impact on those around them. When people are truly able to be themselves, they do not stop at personal growth but also become ready to create purpose and value for others as well.<\/p>\n

Here are the stories of four True employees from different roles and life paths, demonstrating how individuality whether shaped by life experiences, empathy, understanding of people, or deep connections to local communities can become a small but meaningful force for positive change every day.<\/p>\n

Turning Life Struggles into Opportunities for Others<\/strong><\/h3>\n

\u201cBecause I once went through difficult times myself, I know just how much an opportunity can mean to someone’s life.\u201d Sompop Sanjuy, a Projects Development specialist with TruePlookpanya team<\/strong>, begins by reflecting on his own challenging journey.<\/p>\n

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Beyond Your Best_Sompop<\/figcaption><\/figure>\n

\u201cI’ve experienced it all from working as a waiter at Suan Lum Night Bazaar, sleeping in a hot tin-roof workers’ shelter during the day, and working night shifts at 7-Eleven to pay for my education. I fought through everything because I wanted a better life.\u201d These experiences became the driving force behind his commitment to creating opportunities and improving quality of life for others.<\/p>\n

During his 16 years with True, Somphop has grown through multiple roles from accounting, which he studied in university, to event management and now CSR initiatives focused on developing the potential and improving the quality of life of autistic individuals and their families. One of the major projects he oversees, originally initiated by Suphachai Chearavanont, has become widely recognized both inside and outside the organization.<\/p>\n

Working with the TruePlookpanya team, Somphop feels fortunate to have supportive leaders and colleagues who encourage his ideas. He has helped create numerous opportunities that have changed lives.<\/p>\n

One project he is especially proud of is the “Autistic Community Bank”<\/strong>, which was developed from his experience working with communities. The project provides revolving funds and welfare support for families of autistic individuals.<\/p>\n

\u201cThis project wasn’t part of the original plan. But after spending time in the field, we realized that financial management was a critical issue. Even if people have potential, without financial resources or future support systems, daily life can still be difficult.”<\/p>\n

This insight led to a partnership with the Autistic Thai Foundation to establish the first Autistic Community Bank in Phitsanulok Province.<\/p>\n

The project’s impact became especially evident during the COVID-19 pandemic, when savings and welfare support from the community bank helped many families navigate difficult times. Today, the initiative has expanded to six locations nationwide, with more than 7 million baht circulating within the system.<\/p>\n

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Although Somphop has received numerous awards for his dedication, he values something even more.<\/p>\n

\u201cWhenever I visit communities or attend meetings, people always greet me warmly. The love they show means more than words of thanks. It fills a gap in my life and gives me the warmth and affection I lacked during childhood.”<\/p>\n

Reflecting on his journey, he concludes: \u201cOver the past 16 years, True has given everyone the opportunity to grow in their own way, regardless of who they are or what they studied. Looking back, we’ve come a long way. I’ve been able to use my abilities to do good for many people. At True, you can be anything you want\u2014as long as you have confidence and are ready to take action.”<\/p>\n

Small Acts of Care Make Service More Meaningful Than a Job<\/strong><\/h3>\n

Praewa Santiworarak, a First Class Receptionist at True Sphere ICONSIAM,<\/strong> is another example of someone who works wholeheartedly.<\/p>\n

Although she has been with True for only one year and five months, she firmly believes that excellent service means caring for customers from the moment they arrive until they leave feeling comfortable and reassured.<\/p>\n

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\u201cWorking at True Sphere isn’t just about service or sales. It includes after-sales care and helping customers solve various issues. Every customer is different, and every day I want to do my best to ensure they leave feeling at ease.”
\nWith a background in customer service and a natural attentiveness to detail, Praewa consistently goes beyond what her role requires.<\/p>\n

She recalls helping a student who had carefully saved money to buy a smartphone but was anxious due to a previous negative purchasing experience elsewhere.<\/p>\n

\u201cI provided guidance before and after the sale and gave him direct contact information for our branch so he could reach out whenever he needed help. I wanted him to know someone was always there to support him. I ended up helping him for over a month.\u201d<\/p>\n

In another case, a customer needed data transferred to a new phone but had very limited time.
\n\u201cI asked for permission to continue assisting the customer at a restaurant inside the mall and stayed until everything was completed. It was several hours after my shift had ended, but I wanted to make sure the customer was taken care of.”<\/p>\n

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Her attentiveness has even extended beyond customer service. One day, she noticed a customer appearing dizzy and about to faint while leaving the shop.<\/p>\n

\u201cI immediately went to help, contacted the mall’s first-aid team, and stayed with the customer until they recovered. In situations like that, I always think that if it were me or a family member, I’d want someone to do the same.”<\/p>\n

Praewa summarizes her experience: \u201cAt True, I’ve seen that one thing all True employees have in common is that we don’t overlook details whether it’s delivering our best work or caring deeply about our customers’ feelings.\u201d<\/p>\n

From Being Afraid to Be Himself to Serving Customers with Understanding and Heart<\/strong><\/h3>\n

\u201cI used to be a child who was afraid to be myself.\u201d Arnont Niamyam, a True frontline employee,<\/strong> shares his journey from hiding his differences to confidently embracing who he is. “Being myself means so much to me. At True, I can be myself comfortably and work happily.”<\/p>\n

Arnont has worked at True for 13 years, beginning immediately after graduation. During that time, he has taken on multiple roles, including call center agent, retail service representative, video call center staff member, and now customer service specialist at the True Branding Shop in Siam Square Soi 2.<\/strong><\/p>\n

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“When I interviewed with True, I was completely myself. It was obvious that I am LGBT. The company was open-minded and accepting, and many colleagues were diverse as well. This workplace became a safe space for me. In fact, I came out at work before I came out to my family.”<\/p>\n

His personal philosophy is simple: “Never say no.” He believes every problem has a solution if you listen deeply enough to understand the customer’s situation.<\/p>\n

“I used to think customer service was just a job that ended each day. But it’s not. It requires heart. You have to truly listen to customers, understand their problems, and find the right solutions. Some cases take days to resolve, and sometimes I work beyond office hours. But when everything works out and customers smile or thank me, that’s the greatest happiness.”<\/p>\n

His combination of strength and compassion helps him connect with people from all backgrounds.<\/p>\n

“Many LGBT customers feel comfortable talking to me. Sometimes they come directly to me for advice. It makes me happy to know that simply being myself can help someone else feel safe and accepted.”<\/p>\n

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One memorable experience involved an elderly woman who entered the shop shortly before closing time.
\n“She looked very worried. I discovered she had accidentally performed a factory reset on her phone and could no longer use it. I helped fix the issue, wrote down instructions on paper, and told her she could always come back if she needed help.”<\/p>\n

When asked what True means to him, Arnont describes it as a jigsaw puzzle. “The differences among True employees are not gaps but they complete one another. Every day feels meaningful because of that.”<\/p>\n

When Kindness and Sincerity Make Caring for People More Than a Job<\/strong><\/h3>\n

True employees can be found in every province across Thailand. Hawa Masae, a member of the Regional Management team in Southern Thailand<\/strong>, serves corporate customers in Yala Province, where she was born and raised. Her local knowledge allows her to understand and support customers more effectively.<\/p>\n

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Hawa first joined True during the COVID-19 pandemic as a telesales representative, working remotely from her home in Yala.<\/p>\n

“Even during that difficult time, what impressed me most was how much the company cared. HR teams from both the local office and headquarters regularly checked in on me and sent essential supplies and equipment directly to my home.”<\/p>\n

Although she later left the company due to family circumstances, she eagerly returned when she moved back to Yala.<\/p>\n

“I love this job because I get to meet people and help them, especially people in my community. The population here is diverse in terms of ethnicity, language, and age. Some people also have limited access to information. Since I’m from the area, I understand their needs and want to help improve things.”<\/p>\n

Her approach focuses on building long-term relationships rather than simply making sales. “We visit customers every day\u2014not just to sell, but to listen and understand their challenges so we can improve our services. Both my team and the company support this approach because we want customers to know that True is always there for them.”<\/p>\n

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Her kindness and willingness to support others have made her a trusted figure among customers and colleagues alike.
\n“Being able to solve someone’s problem and bring them peace of mind is what makes me happy. Sometimes it’s not even part of my job, but if I can help, it makes life easier for everyone involved.”<\/p>\n

Outside work, Hawa regularly participates in volunteer activities and once stopped to help an elderly person who had fallen by the roadside. “Helping others is something you can do every day, no matter what role you’re in.”<\/p>\n

She also appreciates the supportive culture within True. \u201cEvery morning before heading into the field, our sales and network teams share travel and safety updates with one another. It always feels like there\u2019s a team standing beside you. What also makes me comfortable is that True genuinely embraces religious and cultural diversity. In our southern team, almost everyone is Muslim, while our supervisor is Buddhist. Everyone adapts to one another with kindness and mutual understanding.\u201d<\/p>\n

These stories reflect the essence of the Beyond Your Best campaign, moving beyond traditional job responsibilities and demonstrating how people can drive meaningful impact through compassion, purpose, and authenticity. They also embody True\u2019s core 4C values, creating genuine value and meaning for both themselves and others.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

In an era where speed has become the standard and artificial intelligence seems capable of providing answers to almost everything, there remains one thing technology can never replace: the experiences and hearts of people. This is especially true when individuals are given the opportunity to be their authentic selves to use their talents, beliefs, life […]<\/p>\n","protected":false},"author":14,"featured_media":30918,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[147,288],"tags":[3707,3705],"class_list":["post-30937","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","category-the-people-en","tag-beyond-your-best-en","tag-diversity-and-inclusion"],"acf":[],"author_data":{"id":14,"name":"Chernporn Kongma","avatar":"https:\/\/secure.gravatar.com\/avatar\/bd2a7d91b3d6629d74284c2385e93419ed1e973295c4a296c238b4a10dc77b79?s=96&d=mm&r=g"},"_links":{"self":[{"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/posts\/30937","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/comments?post=30937"}],"version-history":[{"count":1,"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/posts\/30937\/revisions"}],"predecessor-version":[{"id":30938,"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/posts\/30937\/revisions\/30938"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/media\/30918"}],"wp:attachment":[{"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/media?parent=30937"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/categories?post=30937"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/tags?post=30937"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}