{"id":31109,"date":"2026-06-15T09:41:16","date_gmt":"2026-06-15T02:41:16","guid":{"rendered":"https:\/\/trueblog.info\/blog\/?p=31109"},"modified":"2026-06-15T09:41:16","modified_gmt":"2026-06-15T02:41:16","slug":"thailand-travel-mart-plus-2026-2","status":"publish","type":"post","link":"https:\/\/www.true.th\/blog\/en\/thailand-travel-mart-plus-2026-2\/","title":{"rendered":"True Showcases Smart Network and Digital Service Capabilities to Connect Next-Generation Wellness Tourism Experiences, Supporting Thailand\u2019s Journey Toward a \u201cConnected Wellness Destination\u201d Through Thailand Travel Mart Plus 2026"},"content":{"rendered":"

Bangkok June 15th<\/sup> 2026 \u2013<\/strong> True Corporation Plc in collaboration with the Tourism Authority of Thailand (TAT) is leveraging its smart network infrastructure and digital services to enhance seamless communication experiences for business partners, tourism operators, and travelers from around the world. The initiative supports Thailand\u2019s vision of becoming a global wellness tourism hub, or a \u201cConnected Wellness Destination,\u201d through its participation in Thailand Travel Mart Plus 2026 (TTM+ 2026), an international tourism promotion and business networking event.<\/p>\n

Held at the Nong Nooch Pattaya International Convention and Exhibition Center in Chonburi Province from June 10th-12th, 2026 under the theme \u201cHealing is the New Luxury,\u201d the event saw True providing True Tourist SIMs to international buyers, enabling convenient communication and digital connectivity throughout their stay in Thailand. True also strengthened network capacity at the venue with its Cell on Wheels (COW) mobile base station units to ensure reliable signal coverage for attendees and international partners. In addition, the company participated in Business Matching activities to connect digital technology with business opportunities and expand partnerships within the global tourism ecosystem.<\/p>\n

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Left: Sharad Mehrotra,\u00a0<\/em>\u00a0Chief Consumer Business Officer, True Corporation Plc.<\/em><\/p>\n

Right: Thapanee Kiatphaibool, Governor of the Tourism Authority of Thailand (TAT)<\/em><\/p>\n

\"\" Advancing Toward a \u201cConnected Wellness Destination\u201d<\/strong><\/p>\n

Sharad Mehrotra, Chief Consumer Business Officer at True Corporation Plc.,<\/strong> said: \u201cThailand Travel Mart Plus is a strategically important platform that connects tourism operators from around the world and creates new opportunities for Thailand\u2019s tourism industry. This is especially relevant as wellness tourism continues to grow and travelers increasingly prioritize experiences that are seamless, safe, and always connected. True believes that efficient, stable, and reliable digital infrastructure is one of the key factors in enhancing Thailand\u2019s competitiveness as a world-class destination.\u201d<\/p>\n

\u201cTrue\u2019s role in this event is to bring the strength of our smart network and digital services to elevate experiences for tourists, tourism operators, and industry partners through seamless connectivity from pre-travel planning, throughout their stay in Thailand, and even after their journey through connected services. We see Thailand moving toward becoming a \u2018Connected Wellness Destination\u2019, a wellness-focused destination powered by digital innovation. True is ready to play its part in delivering high-quality, memorable travel experiences and meaningful connections for visitors from around the world,\u201d he said.<\/p>\n

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Strengthening Communications Infrastructure for Global Partners<\/strong><\/p>\n

To ensure a smooth and high-quality communication experience throughout the event, True Corporation provided the following support:<\/p>\n