{"id":31450,"date":"2026-07-16T17:22:55","date_gmt":"2026-07-16T10:22:55","guid":{"rendered":"https:\/\/www.true.th\/blog\/?p=31450"},"modified":"2026-07-16T17:22:55","modified_gmt":"2026-07-16T10:22:55","slug":"trueid-announces-major-transformation-unveils-co-create-the-series-connecting-content-commerce-community-to-build-thailands-next-digital-ecosystem-hub-launches-the-first-cha","status":"publish","type":"post","link":"https:\/\/www.true.th\/blog\/en\/trueid-announces-major-transformation-unveils-co-create-the-series-connecting-content-commerce-community-to-build-thailands-next-digital-ecosystem-hub-launches-the-first-cha\/","title":{"rendered":"TrueID Announces Major Transformation, Unveils &#8220;CO CREATE THE SERIES&#8221; Connecting Content \u2022 Commerce \u2022 Community to Build Thailand&#8217;s Next Digital Ecosystem Hub Launches the first chapter, &#8220;CONTENT,&#8221; with the debut of TATANG by TrueID, a new vertical drama mini app, in partnership with DramaBox, the world&#8217;s leading vertical drama platform, bringing globally popular series with Thai subtitles and dubbing to local audiences while expanding opportunities for Thai creators through the True and CP ecosystem."},"content":{"rendered":"<p><strong>Bangkok, 16 July 2026<\/strong> \u2013 TrueID today announced a major strategic transformation, evolving from Thailand&#8217;s leading content platform into a <strong>Digital Ecosystem Hub<\/strong> under the vision of <strong>&#8220;CO THE SERIES.&#8221;<\/strong><\/p>\n<p>The new strategy is built on three interconnected pillars:<\/p>\n<ul>\n<li><strong>CONTENT<\/strong> \u2013 Delivering compelling stories and premium entertainment experiences tailored to evolving consumer interests.<\/li>\n<li><strong>COMMUNITY<\/strong> \u2013 Connecting audiences, creators, content owners, brands, and partners to participate, engage, and grow together.<\/li>\n<li><strong>COMMERCE<\/strong> \u2013 Extending content experiences into products, services, rewards, and business opportunities, ensuring entertainment continues beyond viewing.<\/li>\n<\/ul>\n<p>By integrating these three pillars, TrueID aims to transform entertainment into an ecosystem where every interaction creates value for audiences, creators, brands, and partners alike.<\/p>\n<p>At the core of this transformation is TrueID&#8217;s <strong>Mini App strategy<\/strong>, bringing content, services, and rewards into the digital platforms consumers already use every day across the <strong>True and CP ecosystem<\/strong>, while opening the platform for future strategic partners.<\/p>\n<p>First Chapter: CONTENT<\/p>\n<p>The first chapter of <strong>CO CREATE THE SERIES<\/strong> begins with the launch of <strong>TATANG by TrueID<\/strong>, a new mobile-first vertical drama mini app designed specifically for smartphone viewing habits.<\/p>\n<p>TrueID also announced a strategic partnership with <strong>DramaBox<\/strong>, the world&#8217;s leading vertical drama platform, making TATANG by TrueID the first platform in Thailand to officially bring DramaBox&#8217;s international vertical drama library to Thai audiences with professionally localized Thai subtitles and dubbing.<\/p>\n<p>Leveraging the strength of the True and CP ecosystem, TATANG by TrueID will be available through:<\/p>\n<ul>\n<li>trueid.net<\/li>\n<li>TrueID App<\/li>\n<li>TrueMoney<\/li>\n<li>True App<\/li>\n<\/ul>\n<p>with plans to expand to additional partner platforms in the future. A New Digital Ecosystem for Content<\/p>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-31437 size-full\" src=\"https:\/\/www.true.th\/blog\/wp-content\/uploads\/2026\/07\/163-2-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1721\" srcset=\"https:\/\/www.true.th\/blog\/wp-content\/uploads\/2026\/07\/163-2-scaled.jpg 2560w, https:\/\/www.true.th\/blog\/wp-content\/uploads\/2026\/07\/163-2-300x202.jpg 300w, https:\/\/www.true.th\/blog\/wp-content\/uploads\/2026\/07\/163-2-1024x689.jpg 1024w, https:\/\/www.true.th\/blog\/wp-content\/uploads\/2026\/07\/163-2-768x516.jpg 768w, https:\/\/www.true.th\/blog\/wp-content\/uploads\/2026\/07\/163-2-1536x1033.jpg 1536w, https:\/\/www.true.th\/blog\/wp-content\/uploads\/2026\/07\/163-2-2048x1377.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-31438 size-full\" src=\"https:\/\/www.true.th\/blog\/wp-content\/uploads\/2026\/07\/163-3-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1707\" srcset=\"https:\/\/www.true.th\/blog\/wp-content\/uploads\/2026\/07\/163-3-scaled.jpg 2560w, https:\/\/www.true.th\/blog\/wp-content\/uploads\/2026\/07\/163-3-300x200.jpg 300w, https:\/\/www.true.th\/blog\/wp-content\/uploads\/2026\/07\/163-3-1024x683.jpg 1024w, https:\/\/www.true.th\/blog\/wp-content\/uploads\/2026\/07\/163-3-768x512.jpg 768w, https:\/\/www.true.th\/blog\/wp-content\/uploads\/2026\/07\/163-3-1536x1024.jpg 1536w, https:\/\/www.true.th\/blog\/wp-content\/uploads\/2026\/07\/163-3-2048x1366.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Mr. Wintharadis Kolasthasenee, Managing Director of TrueID<\/strong>, said:<\/p>\n<p>&#8220;Today&#8217;s consumers seamlessly move between content, payments, rewards, and everyday digital services. TrueID is therefore evolving beyond a content platform into a Digital Ecosystem Hub under the vision of &#8216;CO CREATE THE SERIES,&#8217; connecting Content, Commerce, and Community into one integrated ecosystem where entertainment creates engagement, value, and business opportunities.<\/p>\n<p>At the heart of this transformation is our Mini App strategy, enabling content, services, and benefits to reach users through the platforms they already engage with across the True ecosystem, CP Group, and future partners. This approach not only makes entertainment more accessible, but also creates new opportunities for creators, content owners, brands, and business partners to connect with broader and more diverse audiences.&#8221;<\/p>\n<p>Regarding the launch of TATANG by TrueID, he added:<\/p>\n<p>&#8220;TATANG by TrueID represents the first tangible chapter of CO CONTENT THE SERIES. Through our partnership with DramaBox, we are introducing world-class vertical dramas to Thai audiences while building new opportunities for creators and the Thai content industry. Our ambition is to leverage this ecosystem to help Thai stories and creative talent grow beyond domestic success and reach regional and global audiences.&#8221;<\/p>\n<p>Vertical Drama Becomes Mainstream Entertainment<\/p>\n<p>The global vertical drama market continues to experience rapid growth, evolving from a niche format into mainstream entertainment.<\/p>\n<p>According to <strong>Omdia<\/strong>, the global microdrama market is expected to reach <strong>US$14 billion by the end of 2026<\/strong>, while Thailand ranks among the <strong>Top 3 markets in Southeast Asia<\/strong> and <strong>Top 10 globally<\/strong> for vertical drama app downloads, demonstrating strong consumer demand for short-form premium storytelling.<\/p>\n<p>This growth reflects more than shorter videos\u2014it represents a shift in viewing behavior, where audiences increasingly seek immersive, emotionally engaging stories that fit naturally into everyday moments.<\/p>\n<p>Building Thailand&#8217;s Vertical Drama Ecosystem<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-31439 size-full\" src=\"https:\/\/www.true.th\/blog\/wp-content\/uploads\/2026\/07\/163-4-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1682\" srcset=\"https:\/\/www.true.th\/blog\/wp-content\/uploads\/2026\/07\/163-4-scaled.jpg 2560w, https:\/\/www.true.th\/blog\/wp-content\/uploads\/2026\/07\/163-4-300x197.jpg 300w, https:\/\/www.true.th\/blog\/wp-content\/uploads\/2026\/07\/163-4-1024x673.jpg 1024w, https:\/\/www.true.th\/blog\/wp-content\/uploads\/2026\/07\/163-4-768x505.jpg 768w, https:\/\/www.true.th\/blog\/wp-content\/uploads\/2026\/07\/163-4-1536x1009.jpg 1536w, https:\/\/www.true.th\/blog\/wp-content\/uploads\/2026\/07\/163-4-2048x1346.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Ms. <\/strong><strong>Patsakorn Laohrenu, Director of Strategy &amp; Business Development, Department of Content and Media at CP Group <\/strong>said:<\/p>\n<p>&#8220;Vertical dramas are rapidly becoming one of the most compelling entertainment formats for today&#8217;s digital audiences. TATANG by TrueID was developed based on deep insights into Thai viewing behavior, bringing together more than 40,000 episodes of premium vertical dramas from around the world with full Thai dubbing to create a seamless local entertainment experience.<\/p>\n<p>Our partnership with DramaBox\u2014the world&#8217;s No.1 vertical drama platform and our first global strategic content partner in Thailand\u2014goes far beyond content distribution. Together, we aim to develop Thai Original productions, localize globally successful stories for Thai audiences, and explore co-production opportunities that empower Thai writers, directors, actors, studios, and creators.&#8221;<\/p>\n<p>He added:<\/p>\n<p>&#8220;Powered by the True and CP ecosystem, audiences can access TATANG by TrueID via tatang.trueid.net, the TrueID App, TrueMoney App , and soon the True App, with future expansion planned across additional partner platforms. Users will also enjoy exclusive rewards through TruePoint and TrueMoney Coin, making premium entertainment more accessible, rewarding, and naturally integrated into everyday life under our &#8216;Watch \u2022 Act \u2022 Repeat&#8217; philosophy.&#8221;<\/p>\n<p>DramaBox Sees Thailand as a Strategic Growth Market<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-31440 size-full\" src=\"https:\/\/www.true.th\/blog\/wp-content\/uploads\/2026\/07\/163-5-scaled.jpg\" alt=\"\" width=\"2560\" height=\"2048\" srcset=\"https:\/\/www.true.th\/blog\/wp-content\/uploads\/2026\/07\/163-5-scaled.jpg 2560w, https:\/\/www.true.th\/blog\/wp-content\/uploads\/2026\/07\/163-5-300x240.jpg 300w, https:\/\/www.true.th\/blog\/wp-content\/uploads\/2026\/07\/163-5-1024x819.jpg 1024w, https:\/\/www.true.th\/blog\/wp-content\/uploads\/2026\/07\/163-5-768x614.jpg 768w, https:\/\/www.true.th\/blog\/wp-content\/uploads\/2026\/07\/163-5-1536x1229.jpg 1536w, https:\/\/www.true.th\/blog\/wp-content\/uploads\/2026\/07\/163-5-2048x1638.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Mr. Ruiqing Chen, <\/strong><strong>Chairman of DramaBox<\/strong>, said:<\/p>\n<p>&#8220;Thailand has always held a special place in DramaBox&#8217;s global vision. This partnership with True and CP Group marks an exciting new chapter in that journey. CP Group&#8217;s extraordinary reach gives us the opportunity to bring the world&#8217;s best short-form content directly to Thai audiences. Beyond content distribution, we look forward to working with Thai content creators, and studio partners to develop and adapt successful global stories into Thai narratives, and explore new opportunities for local content creation together. We look forward to building a long-term partnership with True and CP Group to grow the short-form drama market&#8221;<\/p>\n<p>Subscription TATANG by TrueID is available with unlimited access at:<\/p>\n<ul>\n<li><strong>THB 69 per week<\/strong><\/li>\n<li><strong>THB 159 per month<\/strong> (regular price THB 199)<\/li>\n<\/ul>\n<p><strong>Exclusive for True and dtac customers:<\/strong><\/p>\n<ul>\n<li>Monthly subscription for only <strong>THB 39<\/strong><\/li>\n<li>Redeem <strong>7-day unlimited access<\/strong> with just <strong>9 TruePoints<\/strong> or <strong>29 dtac Reward Coins<\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-31441 size-full\" src=\"https:\/\/www.true.th\/blog\/wp-content\/uploads\/2026\/07\/163-6-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1737\" srcset=\"https:\/\/www.true.th\/blog\/wp-content\/uploads\/2026\/07\/163-6-scaled.jpg 2560w, https:\/\/www.true.th\/blog\/wp-content\/uploads\/2026\/07\/163-6-300x204.jpg 300w, https:\/\/www.true.th\/blog\/wp-content\/uploads\/2026\/07\/163-6-1024x695.jpg 1024w, https:\/\/www.true.th\/blog\/wp-content\/uploads\/2026\/07\/163-6-768x521.jpg 768w, https:\/\/www.true.th\/blog\/wp-content\/uploads\/2026\/07\/163-6-1536x1042.jpg 1536w, https:\/\/www.true.th\/blog\/wp-content\/uploads\/2026\/07\/163-6-2048x1390.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-31442 size-full\" src=\"https:\/\/www.true.th\/blog\/wp-content\/uploads\/2026\/07\/163-7-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1838\" srcset=\"https:\/\/www.true.th\/blog\/wp-content\/uploads\/2026\/07\/163-7-scaled.jpg 2560w, https:\/\/www.true.th\/blog\/wp-content\/uploads\/2026\/07\/163-7-300x215.jpg 300w, https:\/\/www.true.th\/blog\/wp-content\/uploads\/2026\/07\/163-7-1024x735.jpg 1024w, https:\/\/www.true.th\/blog\/wp-content\/uploads\/2026\/07\/163-7-768x551.jpg 768w, https:\/\/www.true.th\/blog\/wp-content\/uploads\/2026\/07\/163-7-1536x1103.jpg 1536w, https:\/\/www.true.th\/blog\/wp-content\/uploads\/2026\/07\/163-7-2048x1471.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-31443\" src=\"https:\/\/www.true.th\/blog\/wp-content\/uploads\/2026\/07\/163-8-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1707\" srcset=\"https:\/\/www.true.th\/blog\/wp-content\/uploads\/2026\/07\/163-8-scaled.jpg 2560w, https:\/\/www.true.th\/blog\/wp-content\/uploads\/2026\/07\/163-8-300x200.jpg 300w, https:\/\/www.true.th\/blog\/wp-content\/uploads\/2026\/07\/163-8-1024x683.jpg 1024w, https:\/\/www.true.th\/blog\/wp-content\/uploads\/2026\/07\/163-8-768x512.jpg 768w, https:\/\/www.true.th\/blog\/wp-content\/uploads\/2026\/07\/163-8-1536x1024.jpg 1536w, https:\/\/www.true.th\/blog\/wp-content\/uploads\/2026\/07\/163-8-2048x1366.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-31444 size-full\" src=\"https:\/\/www.true.th\/blog\/wp-content\/uploads\/2026\/07\/163-9-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1725\" srcset=\"https:\/\/www.true.th\/blog\/wp-content\/uploads\/2026\/07\/163-9-scaled.jpg 2560w, https:\/\/www.true.th\/blog\/wp-content\/uploads\/2026\/07\/163-9-300x202.jpg 300w, https:\/\/www.true.th\/blog\/wp-content\/uploads\/2026\/07\/163-9-1024x690.jpg 1024w, https:\/\/www.true.th\/blog\/wp-content\/uploads\/2026\/07\/163-9-768x517.jpg 768w, https:\/\/www.true.th\/blog\/wp-content\/uploads\/2026\/07\/163-9-1536x1035.jpg 1536w, https:\/\/www.true.th\/blog\/wp-content\/uploads\/2026\/07\/163-9-2048x1380.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-31445 size-full\" src=\"https:\/\/www.true.th\/blog\/wp-content\/uploads\/2026\/07\/163-10-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1707\" srcset=\"https:\/\/www.true.th\/blog\/wp-content\/uploads\/2026\/07\/163-10-scaled.jpg 2560w, https:\/\/www.true.th\/blog\/wp-content\/uploads\/2026\/07\/163-10-300x200.jpg 300w, https:\/\/www.true.th\/blog\/wp-content\/uploads\/2026\/07\/163-10-1024x683.jpg 1024w, https:\/\/www.true.th\/blog\/wp-content\/uploads\/2026\/07\/163-10-768x512.jpg 768w, https:\/\/www.true.th\/blog\/wp-content\/uploads\/2026\/07\/163-10-1536x1024.jpg 1536w, https:\/\/www.true.th\/blog\/wp-content\/uploads\/2026\/07\/163-10-2048x1365.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-31446 size-full\" src=\"https:\/\/www.true.th\/blog\/wp-content\/uploads\/2026\/07\/163-11-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1434\" srcset=\"https:\/\/www.true.th\/blog\/wp-content\/uploads\/2026\/07\/163-11-scaled.jpg 2560w, https:\/\/www.true.th\/blog\/wp-content\/uploads\/2026\/07\/163-11-300x168.jpg 300w, https:\/\/www.true.th\/blog\/wp-content\/uploads\/2026\/07\/163-11-1024x574.jpg 1024w, https:\/\/www.true.th\/blog\/wp-content\/uploads\/2026\/07\/163-11-768x430.jpg 768w, https:\/\/www.true.th\/blog\/wp-content\/uploads\/2026\/07\/163-11-1536x861.jpg 1536w, https:\/\/www.true.th\/blog\/wp-content\/uploads\/2026\/07\/163-11-2048x1147.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-31447 size-full\" src=\"https:\/\/www.true.th\/blog\/wp-content\/uploads\/2026\/07\/163-12-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1449\" srcset=\"https:\/\/www.true.th\/blog\/wp-content\/uploads\/2026\/07\/163-12-scaled.jpg 2560w, https:\/\/www.true.th\/blog\/wp-content\/uploads\/2026\/07\/163-12-300x170.jpg 300w, https:\/\/www.true.th\/blog\/wp-content\/uploads\/2026\/07\/163-12-1024x580.jpg 1024w, https:\/\/www.true.th\/blog\/wp-content\/uploads\/2026\/07\/163-12-768x435.jpg 768w, https:\/\/www.true.th\/blog\/wp-content\/uploads\/2026\/07\/163-12-1536x869.jpg 1536w, https:\/\/www.true.th\/blog\/wp-content\/uploads\/2026\/07\/163-12-2048x1159.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bangkok, 16 July 2026 \u2013 TrueID today announced a major strategic transformation, evolving from Thailand&#8217;s leading content platform into a Digital Ecosystem Hub under the vision of &#8220;CO THE SERIES.&#8221; The new strategy is built on three interconnected pillars: CONTENT \u2013 Delivering compelling stories and premium entertainment experiences tailored to evolving consumer interests. COMMUNITY \u2013 [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":31436,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[161],"tags":[332],"class_list":["post-31450","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-releases-en","tag-trueid-en"],"acf":[],"author_data":{"id":12,"name":"Thanutchaporn Wannapakorn","avatar":"https:\/\/secure.gravatar.com\/avatar\/cfef3594ceba47e78f7a17c506db262f50286103f1f008eeb93ef26fc96a01b1?s=96&d=mm&r=g"},"_links":{"self":[{"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/posts\/31450","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/comments?post=31450"}],"version-history":[{"count":2,"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/posts\/31450\/revisions"}],"predecessor-version":[{"id":31452,"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/posts\/31450\/revisions\/31452"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/media\/31436"}],"wp:attachment":[{"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/media?parent=31450"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/categories?post=31450"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/tags?post=31450"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}