{"id":33212,"date":"2026-11-04T15:29:23","date_gmt":"2026-11-04T08:29:23","guid":{"rendered":"https:\/\/www.true.th\/blog\/?p=33212"},"modified":"2026-11-04T15:29:23","modified_gmt":"2026-11-04T08:29:23","slug":"ai-powered-business-transformation-2","status":"publish","type":"post","link":"https:\/\/www.true.th\/blog\/en\/ai-powered-business-transformation-2\/","title":{"rendered":"True Corporation Accelerates AI-Powered Business Transformation to Sustain Growth Momentum into 2027"},"content":{"rendered":"

KRABI, November 4, 2026<\/strong> – True Corporation Plc plans to scale its AI-powered operating model across operations, customer service and innovation to sustain business momentum into 2027, building on record third-quarter financial results and progress in its transformation.<\/p>\n

True\u2019s third-quarter 2026 performance<\/a> demonstrates the progress of its transformation and provides a stronger financial foundation for the next phase. As Thailand enters 2027 amid continued economic pressure, True is focusing on the areas where technology, productivity and new digital capabilities can create greater value for customers and businesses.<\/p>\n

To guide this next phase of execution, True\u2019s roadmap towards becoming an AI-first telco tech organization is underpinned by four strategic \u201cBig Moves\u201d across Experience, Growth, AI, and People focusing on mobile and broadband leadership, beyond-connectivity services, B2B growth, CP Group and ARISE ecosystem synergies, AI transformation, and future-ready talents.<\/p>\n

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Mr. Sigve Brekke, Group Chief Executive Officer of True Corporation Public Company Limited<\/strong>, said, \u201cOur business momentum has turned. Our priority is to sustain it though execution excellence, with an AI-first organization as our North Star. For us, AI is about reinventing our business, not simply implementing technology or pursuing isolated use cases. Since starting our AI transformation journey, we have begun to see tangible business impact and value for customers. We aim to scale this capability as we move into 2027.\u201d<\/p>\n

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Turning AI into Business Value<\/strong><\/p>\n

Moving forward, True will strengthen the foundations for the business and operating model reinvention, driven by end-to-end domain reinvention, an organization-wide AI-first mindset, AI-ready talent, and an AI operating model focused on clear value realization.<\/p>\n

Grounded in Responsible AI and governance standards, True utilizes a hybrid execution model that pairs a centralized AI team with decentralized agile squads embedded across business units. AI empowers 3 priority domains; operations for efficiency, end-to-end customer experience, and business growth.<\/p>\n

The network is the operational backbone of True\u2019s services, making reliable connectivity essential to customer experience and business growth. True is therefore extending AI into network operations to move beyond responding to disruptions towards anticipating problems and making better operational decisions.<\/p>\n

To support this shift, True is developing Network Twin<\/strong>, a digital copy of its physical network covering sites, fibre, power systems and data centres. Its intelligence layer is designed to turn network information into guidance for action: helping teams identify potential failures before they interrupt service, understand and resolve the causes of disruptions faster, use energy more efficiently and plan network improvements with AI. The aim is more reliable service, fewer interruptions and faster recovery for customers.<\/p>\n

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True\u2019s Nano Clustering model<\/strong> divides the market nationwide into over 6,000 nano-clusters, with local areas as granular as 600 by 600 meters. 1,100 frontline colleagues are empowered as \u201cMini-CEOs\u201d to hold accountable for identifying opportunities and responding with greater flexibility and speed. Through Intelligence as a Service (IasS), they can access AI-enabled insights on mobile, combining a broader view of the business with their local knowledge. The aim is to move beyond separate, product-led approaches across mobile, home and enterprise services towards decisions centred on customer needs.<\/p>\n

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Reinventing B2B Around Customer Needs<\/strong><\/p>\n

According to GSMA Intelligence, B2B accounts for around 30% of total revenues on average among major telecom operators globally, based on a study of 11 leading operators. To capture new growth, True is pursuing growth beyond connectivity such as cloud, cybersecurity, AI, and digital solutions by becoming a \u201cTrusted Digital Solutions Partner\u201d for Thai small, medium and enterprise businesses.<\/p>\n

With the B2B Domain Reinvention<\/strong>, we are redesigning the entire B2B solution sales process, supported by unified customer data and AI-powered sales intelligence. This helps our B2B sales teams identify high-pain, high-growth segments of business opportunities, understand customer challenges, and recommend more relevant solutions. Augmented capacity and capabilities enable each client representative to manage 200\u2013600 client accounts effectively.<\/p>\n

\u201cOur B2B reinvention comes at a time when Thailand\u2019s economic challenges are making growth harder for small and medium-sized businesses. SMEs are the backbone of this country and employ the majority of its workforce. For us, this is not only about True\u2019s growth, but it is also about our responsibility to help these businesses strengthen their operations, raise productivity and create new opportunities. We must make AI and digital capabilities useful in their everyday work, so they can compete and grow to help Thailand move beyond its economic trap,\u201d said Mr. Brekke.<\/p>\n

\"\"\u00a0<\/strong><\/p>\n

True\u2019s AI Transformation about how our people change the way we work<\/strong><\/p>\n

Realizing that opportunity starts with people and culture. For True, sustaining momentum into 2027 means equipping employees with the skills and growth mindset to lead change, guided by its 4C values of Caring, Credible, Creative and Courage. These values unite the workforce around a shared purpose, connecting individual growth with a stronger company and its ability to contribute to Thailand\u2019s progress.<\/p>\n

\u201cAI transformation is ultimately about people, not technology alone,\u201d said Mr Brekke. \u201cIts real value lies in helping people make better decisions, serve customers better, execute faster and discover abilities they did not know they had. When our people grow, True grows, and together we can help Thai businesses and the nation move forward. That is the purpose of our transformation.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

KRABI, November 4, 2026 – True Corporation Plc plans to scale its AI-powered operating model across operations, customer service and innovation to sustain business momentum into 2027, building on record third-quarter financial results and progress in its transformation. True\u2019s third-quarter 2026 performance demonstrates the progress of its transformation and provides a stronger financial foundation for […]<\/p>\n","protected":false},"author":8,"featured_media":33208,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[161,312],"tags":[716],"class_list":["post-33212","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-releases-en","category-bettertogether-en","tag-network-en"],"acf":[],"author_data":{"id":8,"name":"Krittiya Yangyuen","avatar":"https:\/\/secure.gravatar.com\/avatar\/3b23dcce6db6527935e645988f8d854236a63bede70fdcb0c8f52de42f301ba3?s=96&d=mm&r=g"},"_links":{"self":[{"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/posts\/33212","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/comments?post=33212"}],"version-history":[{"count":1,"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/posts\/33212\/revisions"}],"predecessor-version":[{"id":33213,"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/posts\/33212\/revisions\/33213"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/media\/33208"}],"wp:attachment":[{"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/media?parent=33212"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/categories?post=33212"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/tags?post=33212"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}