{"id":33243,"date":"2026-11-05T14:23:13","date_gmt":"2026-11-05T07:23:13","guid":{"rendered":"https:\/\/www.true.th\/blog\/?p=33243"},"modified":"2026-11-05T14:23:13","modified_gmt":"2026-11-05T07:23:13","slug":"ai-powered-smes-2","status":"publish","type":"post","link":"https:\/\/www.true.th\/blog\/en\/ai-powered-smes-2\/","title":{"rendered":"True Mobilizes AI-Powered SMEs to Drive Growth in the AI Era, Unveiling LBM (Large Behavior Model), Thailand\u2019s First \u201cConsumer Digital Twin\u201d, and Highlighting \u201cCapital \u00d7 Technology \u00d7 People\u201d as the Formula for SME Growth"},"content":{"rendered":"

Bangkok, November 5, 2026<\/strong> \u2013 How can the Thai economy chart its next trajectory?… Economic data shows that 69.5% of the country\u2019s workforce is employed in the SME sector, while SMEs currently contribute only 35% of Gross Domestic Product (GDP). This gap has become a key structural challenge that must be addressed. Dr. Teeradet Dumrongbhalasitr, <\/strong>Chief Business Officer, True Corporation Plc., shared his perspective under the theme \u201cSmall Today. Growing with AI\u201d,<\/em><\/strong> urging Thai SMEs to evolve AI transformation from using AI as a simple utility into a key driver of business growth and tangible outcomes. He delivered the keynote address, \u201cAI-Powered SMEs: The Next Engine of Thailand\u2019s Growth\u201d<\/strong>, at the FAST LANE GROWTH SUMMIT 2026 held recently at Samyan Mitrtown.<\/p>\n

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Unlocking SME Growth Through AI: Turning the Productivity Gap into Opportunity<\/strong><\/p>\n

Thailand’s enterprise landscape comprises more than 3.3 million SMEs, accounting for 99.5% of all enterprises and employing 69.5% of the workforce, or nearly seven out of every ten workers of the nationwide labor pool. Despite their important role in driving the economy, SMEs collectively contribute only 35% of national GDP. \u201cThese figures highlight the opportunity to improve workforce productivity. By leveraging AI<\/em>, businesses can increase productivity, generate more revenue, and create greater business value with existing or streamlined headcounts.\u201d,<\/em> said Dr. Teeradet<\/strong>.<\/p>\n

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He also highlighted the proven impact of AI adoption among Thai businesses. Survey on AI adoption in Thailand indicates that only 18\u201324% of SMEs have adopted AI enterprise-wide. In terms of the depth of AI use, most SMEs remain at a basic level, with 17% adopting AI for more complex use cases. Meanwhile, only 9% have achieved full-scale AI adoption. Yet this group has demonstrated measurable outcomes. Among SMEs with full-scale AI adoption, 84% reported productivity gains, 71% reported increased revenue, and 64% reported faster innovation timelines.<\/p>\n

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Introducing LBM (Large Behavior Model), Thailand\u2019s First Consumer Digital Twin with 1,080\u00b0 Data<\/strong><\/p>\n

\u201cWithout human interaction, there is no data; without data, there is no AI\u201d, <\/em>Dr. Teeradet<\/strong> emphasized. Traditionally, businesses have relied on 360-degree internal data. Today, however, they must expand their perspective to 720-degree insights and ultimately to a 1,080-degree view of consumers. This broader understanding encompasses behavioral patterns, interests, demographics and life stage, basket size, communication channels, and spending behaviors, enabling businesses to make more precise decisions and communicate with customers more effectively. Businesses can gain deeper consumer insights through an AI Analytics Framework. In collaboration with True Corporation and EGG Digital, data from more than 55 million telecommunications subscribers and over 20 million retail consumers have been integrated under applicable legal and governance frameworks. This initiative led to the development of the LBM (Large Behavior Model), which powers Thailand\u2019s first Consumer Digital Twin. The model simulates consumer decision-making, enabling businesses to test new product concepts more accurately before making investment decisions rather than relying solely on historical data. This helps reduce risk, strengthen business potential, and support Thailand\u2019s transition from being a technology buyer to becoming a technology builder.<\/p>\n

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SME Growth Formula: Capital \u00d7 Technology \u00d7 People<\/strong><\/p>\n

Dr. Teeradet<\/strong> outlined three key elements required to accelerate the growth of Thai SMEs:<\/p>\n