{"id":4077,"date":"2023-09-06T12:03:15","date_gmt":"2023-09-06T05:03:15","guid":{"rendered":"https:\/\/trueblog.info\/blog\/?p=4077"},"modified":"2023-09-06T12:03:15","modified_gmt":"2023-09-06T05:03:15","slug":"pioneersilvereconomy","status":"publish","type":"post","link":"https:\/\/www.true.th\/blog\/en\/pioneersilvereconomy\/","title":{"rendered":"True & dtac Pioneer Silver Economy Trend Level Up Thai Senior Citizen Digital Future"},"content":{"rendered":"

6 September 2023<\/strong> \u2013 True and dtac invite silver-age persons to level up their digital literacy to stay healthy leveraging all that modern digital lifestyle has to offer. The aim is to \u201cEnhance Smart Life for Customers\u201d in the silver economy group by organizing to satisfy silver age persons requiring products and services that offer innovations, technology, and creativity that understand the needs of the Young Old (YOLD). At the global level, YOLD is a potentially powerful target group. To kick off this campaign, True and dtac organized the \u201cSmart Senior\u201d Walk Rally to showcase the range of possibilities that silver-age persons can inclusively take advantage of in the digital world.<\/p>\n

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Senior Digital Transformation<\/strong><\/p>\n

The Department of Older Persons (DOP) suggests that the silver economy is a new market that has the potential to be significantly important at the global economy level in the next few years. This target group is trending towards spending on relaxation, beauty, services, and healthcare, as well as more up-market products and services. \u00a0A US survey found that persons aged 60 and over have post-tax income amounting to 70% of all the citizens combined. In 2018, 70% of people aged 50-65 surf the internet, and 38% of people over 65 surf the internet. Of the 65+ seniors, 94% use the internet for emails, 77% to buy goods online, 71% to research health information, and 70% to consume news. The YOLD population is physically healthier than ever with a longer average lifespan compared to 20 years ago. Furthermore, the YOLD is also financially stronger than seniors one generation ago, and 1 in 5 persons aged 65-69 in developed countries still work.<\/p>\n

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Seniors Use Smartphones to Engage in Social Media 5 Hours A Day<\/strong><\/p>\n

Ms. Ploy Jatukanyaprateep<\/strong>, Head of Customer Segment & Experience at True Corporation PLC said, \u201cThailand has become an aging society since 2005 and will become an aged society by 2030. Presently, the number of Thai citizens aged 60 and over is 16.8 million and has a 70% mobile penetration rate. Of the mobile phone users, 93% are on smartphones, and 7% are on feature phones. Interestingly, senior citizens use their smartphones to engage in social media for an average of 5 hours per day. Second in usage is to shop online via various apps with a growing trend, indicating a digital transformation.\u201d<\/p>\n

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True & dtac Serve Senior Customers to Live Life to the Full<\/strong><\/p>\n

True Corporation organized the \u201cSmart Senior\u201d Walk Rally for the silver age persons marking the first step True Corporation is taking to serve the needs of senior customers wishing to live life to the full and digitally inclusive. The walk rally aims to level up the lives of senior citizens and become fully digital literate, offering customers with useful information on digital lifestyle trends that can be fulfilled with products and services from True and dtac. The activity also aims to strengthen the senior community in collaboration with government and private entities including the Department of Older Persons and Young Happy \u2013 a senior citizen content provider. True is committed to organizing even more activities in the future for this demographic but, of course, with different themes to encourage the senior community in further engagement and dialogue contributing to inclusive digital transformation.<\/p>\n

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In the \u201cSmart Senior\u201d Walk Rally, True Corporation showcased a wide range of trendy digital solutions and featured expert senior coaches to facilitate capacity-building workshops including online retailing by dtac Net for Living and online healthcare with the MORDEE app. Also featured were Smart Home solution from True X and knowledge building with True Plookpanya. The activity was well received by the senior citizens keen to learn new things to help them be happier after work retirement.<\/p>\n

 <\/p>\n

Reference:<\/p>\n

https:\/\/www.dop.go.th\/th\/know\/15\/824<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

6 September 2023 \u2013 True and dtac invite silver-age persons to level up their digital literacy to stay healthy leveraging all that modern digital lifestyle has to offer. The aim is to \u201cEnhance Smart Life for Customers\u201d in the silver economy group by organizing to satisfy silver age persons requiring products and services that offer […]<\/p>\n","protected":false},"author":5,"featured_media":4071,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[312,161],"tags":[],"class_list":["post-4077","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bettertogether-en","category-releases-en"],"acf":[],"author_data":{"id":5,"name":"PR True","avatar":"https:\/\/secure.gravatar.com\/avatar\/a85f7b05de3eb4a3cbff5548cb51acaa05cbfb0a69b1b682077110c3775c8492?s=96&d=mm&r=g"},"_links":{"self":[{"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/posts\/4077","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/comments?post=4077"}],"version-history":[{"count":1,"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/posts\/4077\/revisions"}],"predecessor-version":[{"id":4078,"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/posts\/4077\/revisions\/4078"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/media\/4071"}],"wp:attachment":[{"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/media?parent=4077"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/categories?post=4077"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/tags?post=4077"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}