{"id":5268,"date":"2023-10-26T08:30:32","date_gmt":"2023-10-26T01:30:32","guid":{"rendered":"https:\/\/trueblog.info\/blog\/?p=5268"},"modified":"2023-11-12T17:16:06","modified_gmt":"2023-11-12T10:16:06","slug":"data-privacy-2","status":"publish","type":"post","link":"https:\/\/www.true.th\/blog\/en\/data-privacy-2\/","title":{"rendered":"Tech Leadership Requires Privacy Excellence Says Expert"},"content":{"rendered":"\t\t
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  • Consumers in Thailand have a right to have their personal data kept private and safe from unauthorized access.<\/strong><\/li>
  • Organizations must design effective gatekeeping that limits access to personal data from the outside but also internally.<\/strong><\/li>
  • This \u201cprivacy by design\u201d approach is even more critical as AI and IoT transform how personal data is collected and used.<\/strong><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    In a report titled, \u201cDigital Lives Decoded,\u201d Telenor Asia revealed that 75% of respondents in Thailand are concerned about privacy and security. While that may seem high, the figure is well below the average in Asia, which stands at 93%.<\/p>

    \u00a0<\/p>

    True Blog sat down with Montri Stapornkul, Head of Data Protection at True Corporation, to understand why it is important to keep consumers\u2019 data safe and private. And how True achieves this despite the rapid adoption of new technologies, such as artificial intelligence and the internet of things.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    The Great Powers and Great Responsibilities of Data<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    \u201cPrivacy is about respecting the limits set by the original owner of the data. If you share something personal with someone, that person doesn\u2019t have your permission to tell anyone else. The same goes for digital data. You, as the owner of your personal data, have rights. And the business that processes that data has responsibilities to protect your data. At True, we take this very seriously, as part of our ambition to be a telecom-tech leader,\u201d Mr. Montri said.<\/p>

    \u00a0<\/p>

    True not only serves 51 million mobile customers, but also provides cloud storage, content, fixed broadband internet, IoT solutions and more. This makes it one of the largest actors in Thailand\u2019s data space.<\/p>

    \u00a0<\/p>

    \u201cWhen a True customer turns on their phone, we receive and send data to their device. That data isn\u2019t just content, such as text messages or video, but also the personal identifiers needed to establish who is sending the data and from where,\u201d Mr. Montri noted.<\/p>

    This puts a double burden of data protection on internet service providers. They must ensure the data is transmitted securely so that hackers cannot access it. But they must also guarantee that the data is processed internally with respect for the rights of the original owner of the data.<\/p>

    \u00a0<\/p>

    \u201cBig data can be a powerful tool to design better services and make them more accessible. However, we never compromise on our customers\u2019 right to data protection and privacy. We keep their data safe with advanced cybersecurity measures. We only access data with our customers\u2019 permission. And we access only what is strictly necessary,\u201d Mr. Montri explained.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    we never compromise on our customers\u2019 right to data protection and privacy. We keep their data safe with advanced cybersecurity measures. We only access data with our customers\u2019 permission. And we access only what is strictly necessary<\/b><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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    Consent: The Key to Privacy in the Digital Age<\/b>\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    According to True\u2019s privacy standards and the legal requirements of Thailand\u2019s Personal Data Protection Act (PDPA), there are two levels of consent which customers can grant their mobile operator. The first level of consent is needed to provide them with mobile services. It limits the use of customers\u2019 personal data purely to execute the requirements of a mobile service provider.<\/p>

    \u00a0<\/p>

    The second level of consent is optional. It allows customers to opt in to the use of their personal data for more personalized benefits and offers. For example, the dtac or True app might alert a customer to a freebie they are entitled to based on their customer loyalty tier and location.<\/p>

    \u00a0<\/p>

    \u201cWe look at two things: whether we have the customers\u2019 explicit consent, and whether the use of their data is to their benefit. To make sure that data is only accessed when it meets both those requirements, we have control points in place. We track every time customer data is accessed and then make sure that access is reconciled with a legitimate use,\u201d he said.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    Gatekeeping the Data Fortress<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    To gain access to True\u2019s data warehouse, internal users must therefore justify that their request is legitimate, and relevant. This applies to all internal users, even those performing audits and quality assurance. It is also true of requests emanating from government organizations.<\/p>

    \u00a0<\/p>

    \u201cGovernment authorities don\u2019t have direct access to customer data. They must make a request justified by national interest or national security. We evaluate every request to ensure it is from a legitimate authority and meets all requirements. Only then will we provide any data,\u201d Mr. Montri said.<\/p>

    \u00a0<\/p>

    Mr. Montri recognizes that Thai consumers were previously more concerned with security than privacy. But the catalyst of artificial intelligence, the internet of things and big data is now bringing more attention to the need for effective data governance to protect consumers.<\/p>

    \u00a0<\/p>

    \u201cTrue\u2019s ambition is to be a telecom-tech leader, meaning not just a provider of core connectivity but also of digital services. This requires that customers trust us. And that\u2019s why we\u2019re taking a leadership position on privacy. We are ensuring customers are properly informed of their rights, that we obtain their consent for the use of their data, and that we only access the data we need to provide them with the best possible service and benefits,\u201d he said.<\/p>

    \u00a0<\/p>

    Being ahead of the changes in data privacy, Mr. Montri is already looking to the impact of emerging technologies. TrueX, for example, provides smart home solutions, while Mordee is for telemedicine\u2014both intimate spaces in the lives of consumers.<\/p>

    \u00a0<\/p>

    \u201cWhen it comes to artificial intelligence or the internet of things, the same core principles of data privacy are still relevant. We need to ensure our use of personal data is relevant, limited to what is needed to provide our services, and that it benefits the customers,\u201d Mr. Montri said. \u201cIf we stick to these standards, then we can be confident that new technologies don\u2019t threaten our customers\u2019 personal data rights.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    True\u2019s ambition is to be a telecom-tech leader, meaning not just a provider of core connectivity but also of digital services. This requires that customers trust us. And that\u2019s why we\u2019re taking a leadership position on privacy.<\/b><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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    Consumers in Thailand have a right to have their personal data kept private and safe from unauthorized access. Organizations must design effective gatekeeping that limits access to personal data from the outside but also internally. This \u201cprivacy by design\u201d approach is even more critical as AI and IoT transform how personal data is collected and […]<\/p>\n","protected":false},"author":2,"featured_media":5234,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[147,292,290],"tags":[720,626],"class_list":["post-5268","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","category-culture-en","category-esg-matters-en","tag-esgmatters-en","tag-transformation-en"],"acf":[],"author_data":{"id":2,"name":"True Blog Team","avatar":"https:\/\/secure.gravatar.com\/avatar\/09ce4bad220763db03bedaef2d0f675dea27f54b224f90103bc7d9e8cf43f1c9?s=96&d=mm&r=g"},"_links":{"self":[{"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/posts\/5268","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/comments?post=5268"}],"version-history":[{"count":9,"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/posts\/5268\/revisions"}],"predecessor-version":[{"id":5767,"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/posts\/5268\/revisions\/5767"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/media\/5234"}],"wp:attachment":[{"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/media?parent=5268"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/categories?post=5268"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.true.th\/blog\/wp-json\/wp\/v2\/tags?post=5268"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}