True Corporation – Thailand’s leading telecom-tech company
Big Move on Experience
We are elevating end-to-end customer experience by strengthening network leadership through the delivery of best-in-class 5G speeds. In parallel, True Online is accelerating network modernization to enhance reliability, performance, and the full customer journey from installation to service care. We are also making advancements in delivering a digital first experience across all touchpoints by ensuring customers enjoy simple and seamless interactions. We empower our frontline team through a nano-cluster CEO way of working, connecting closely with customers for more granular and effective execution.
Big Move on Experience
We are elevating end-to-end customer experience by strengthening network leadership through the delivery of best-in-class 5G speeds. In parallel, True Online is accelerating network modernization to enhance reliability, performance, and the full customer journey from installation to service care. We are also making advancements in delivering a digital first experience across all touchpoints by ensuring customers enjoy simple and seamless interactions. We empower our frontline team through a nano-cluster CEO way of working, connecting closely with customers for more granular and effective execution.
Big Move on AI
AI will serve as a core engine across True’s operations, from strategic decision-making and operational efficiency to delivering superior customer experiences. From 2026 onwards, we will accelerate the AI transformation journey focusing on “AI for All”, expanding AI literacy and access across employees, customers and society; AI as a Growth Engine, developing new AI-driven products and enhancing customer experience; and AI-Powered Operations, enabling scale, efficiency, automation and operational excellence.
Big Move on AI
AI will serve as a core engine across True’s operations, from strategic decision-making and operational efficiency to delivering superior customer experiences. From 2026 onwards, we will accelerate the AI transformation journey focusing on “AI for All”, expanding AI literacy and access across employees, customers and society; AI as a Growth Engine, developing new AI-driven products and enhancing customer experience; and AI-Powered Operations, enabling scale, efficiency, automation and operational excellence.
Big Move on People
It’s all about our people. The company is committed to continuously investing in talent capability building and leadership development, while intensively strengthening digital and AI capabilities across all levels. We aim to upskill 100% of our employees with foundational AI skills by 2026, building true talent for tomorrow and driving the organization toward Organizational Excellence. Together, as one team, we will continue to reinforce a purpose-driven culture that supports performance and puts our customers at the heart of everything we do.
Big Move on People
It’s all about our people. The company is committed to continuously investing in talent capability building and leadership development, while intensively strengthening digital and AI capabilities across all levels. We aim to upskill 100% of our employees with foundational AI skills by 2026, building true talent for tomorrow and driving the organization toward Organizational Excellence. Together, as one team, we will continue to reinforce a purpose-driven culture that supports performance and puts our customers at the heart of everything we do.