{"id":5958,"date":"2024-07-20T19:57:22","date_gmt":"2024-07-20T12:57:22","guid":{"rendered":"https:\/\/truesustainability.info\/sustainability\/?p=5958"},"modified":"2025-07-24T17:43:16","modified_gmt":"2025-07-24T10:43:16","slug":"innovation","status":"publish","type":"post","link":"https:\/\/www.true.th\/sustainability\/en\/innovation\/","title":{"rendered":"Innovation Management"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5958\" class=\"elementor elementor-5958\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-75beae3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"75beae3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8d47f10\" data-id=\"8d47f10\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e636ba elementor-blockquote--skin-clean elementor-widget elementor-widget-blockquote\" data-id=\"4e636ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tInnovation is the heart that drives True Corporation to become sustainable telecom-tech company. The company is determined to seriously create innovative organization, from cultivating the solid \u201cCO-CREATION\u201d corporate culture, supporting and building True innovators who are filled with potential and creativity to continuously adopt digital technology to develop innovative products &amp; services to sustainably deliver values to the society and the nation, covering all aspects including economy, society and environment.\u201d\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">Chakkrit Urairat, Chief Corporate Affairs Officer<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cd99a12 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cd99a12\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1785dd2\" data-id=\"1785dd2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dbfc59a elementor-widget elementor-widget-heading\" data-id=\"dbfc59a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Management Approach<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a50756c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a50756c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c1f17b7\" data-id=\"c1f17b7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7067b57 elementor-widget elementor-widget-text-editor\" data-id=\"7067b57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The Company focuses on bringing the potential of telecommunication\u00a0<span style=\"background-color: var(--bs-body-bg); color: var(--bs-body-color); text-align: var(--bs-body-text-align);\">technology to develop innovations in products and services to respond to the\u00a0<\/span><span style=\"background-color: var(--bs-body-bg); color: var(--bs-body-color); text-align: var(--bs-body-text-align);\">increasing needs of consumers; promote economic, social and environmental\u00a0<\/span><span style=\"color: var(--bs-body-color); text-align: var(--bs-body-text-align); background-color: var(--bs-body-bg);\">development through development and research projects; create works that focus\u00a0<\/span><span style=\"color: var(--bs-body-color); text-align: var(--bs-body-text-align); background-color: var(--bs-body-bg);\">on customer satisfaction; and deliver sustainable benefits to people in society.<\/span><\/p><p><span style=\"color: var(--bs-body-color); text-align: var(--bs-body-text-align); background-color: var(--bs-body-bg);\">\u00a0<\/span><\/p><p>The Company has a Corporate Governance and Sustainability Committee\u00a0<span style=\"background-color: var(--bs-body-bg); color: var(--bs-body-color); text-align: var(--bs-body-text-align);\">that supports innovation management. In addition, the Research and Innovation\u00a0<\/span><span style=\"color: var(--bs-body-color); text-align: var(--bs-body-text-align); background-color: var(--bs-body-bg);\">Working Group is responsible for advising, considering research plans, approving\u00a0<\/span><span style=\"color: var(--bs-body-color); text-align: var(--bs-body-text-align); background-color: var(--bs-body-bg);\">budgets, monitoring operations, and reporting on performance.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bfb8d8f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bfb8d8f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ab9476b\" data-id=\"ab9476b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2c86f56 elementor-widget elementor-widget-image\" data-id=\"2c86f56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1127\" height=\"598\" src=\"https:\/\/www.true.th\/sustainability\/wp-content\/uploads\/2024\/07\/Inno-Cycle.png\" class=\"attachment-full size-full wp-image-5962\" alt=\"\" srcset=\"https:\/\/www.true.th\/sustainability\/wp-content\/uploads\/2024\/07\/Inno-Cycle.png 1127w, https:\/\/www.true.th\/sustainability\/wp-content\/uploads\/2024\/07\/Inno-Cycle-300x159.png 300w, https:\/\/www.true.th\/sustainability\/wp-content\/uploads\/2024\/07\/Inno-Cycle-1024x543.png 1024w, https:\/\/www.true.th\/sustainability\/wp-content\/uploads\/2024\/07\/Inno-Cycle-768x408.png 768w\" sizes=\"(max-width: 1127px) 100vw, 1127px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-44eec64 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"44eec64\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e02d5a5\" data-id=\"e02d5a5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-43dd127 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"43dd127\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/truesustainability.info\/sustainability\/true-innovation-point\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-book-reader\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Innovation Point<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Innovation is the heart that drives True Corporation to become sustainable telecom-tech company. The company is determined to seriously create innovative organization, from cultivating the solid \u201cCO-CREATION\u201d corporate culture, supporting and building True innovators who are filled with potential and creativity to continuously adopt digital technology to develop innovative products &#038; services to sustainably deliver [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":5959,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[471],"tags":[],"class_list":["post-5958","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-esg-en"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.true.th\/sustainability\/wp-json\/wp\/v2\/posts\/5958","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.true.th\/sustainability\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.true.th\/sustainability\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.true.th\/sustainability\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.true.th\/sustainability\/wp-json\/wp\/v2\/comments?post=5958"}],"version-history":[{"count":8,"href":"https:\/\/www.true.th\/sustainability\/wp-json\/wp\/v2\/posts\/5958\/revisions"}],"predecessor-version":[{"id":7307,"href":"https:\/\/www.true.th\/sustainability\/wp-json\/wp\/v2\/posts\/5958\/revisions\/7307"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.true.th\/sustainability\/wp-json\/wp\/v2\/media\/5959"}],"wp:attachment":[{"href":"https:\/\/www.true.th\/sustainability\/wp-json\/wp\/v2\/media?parent=5958"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.true.th\/sustainability\/wp-json\/wp\/v2\/categories?post=5958"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.true.th\/sustainability\/wp-json\/wp\/v2\/tags?post=5958"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}