In 2021
• 1,627 Schools participants in project and activities with True Plookpanya.
• +60 Million people can access True Plookpanya television station.
• 32 Million active user people access True Plookpanya website.
EDUCATION
In order to support the development of Thailand into a sustainable knowledge-based society, True provides opportunities for teachers and students in schools located in remote areas throughout the country to have access to knowledge building resources.
HOW WE MEASURE
SOCIAL IMPACT
SOCIAL RETURN ON INVESTMENT (SROI) SROI is a measure of economic, social, and environmental values of our investments. As True embarks on future environmental and social initiatives, it will increasingly use SROI and other analytical methodologies to ensure that its investments are generating real, quantifiable benefits to society. The Company also encourages our stakeholders to join with its charitable programs.
DIGITAL
INCLUSION
As Thailand enters the digital age, True Group is ready to promote access to telecommunication infrastructure to everyone, access that will help break down barriers, address inequality, and bring more education and economic opportunities for all.
SOCIAL IMPACT
ON LOCAL COMMUNITIES
True Group is acutely aware that its operations may result in direct and indirect impacts on local communities and society at large. Therefore we adopt the precautionary approach in our operations to minimize any adverse impact, and endeavor to general positive benefits for all, under our 4H framework: hear/head/hands/heart.
INNOVATION
MANAGEMENT
Long-term sustainability of a business organization depends on its ability to adapt to changing environment through innovations. True Group defines innovation process as one that creates new products, services, or processes, Allocate budget for research and product development that in turn generate additional economic, social, or environmental values.
EMPLOYEE HEALTH,
SAFETY & WELL-BEING
The Company puts emphasis on management of employee safety and health, as we recognize that safety, security, physical and mental wellbeing of employees are important to drive the business to success.
CYBER WELLNESS
& ONLINE SAFETY
The ease of connecting with one another via digital media also brings risks of abuse or inappropriate content. Children and youth, in particular, can benefit from guidance on how to use the internet safely. True Group is actively campaigning against cyber-bullying, raising awareness on cyber-crime, and helps schools address issues such as inappropriate sexual online content.

In addition, True Group encourages its customer to practice safe-surfing, such as not using devices while walking or driving and recognizing the value of face-to-face interactions with family and friends.
SUCCESS STORIES
WE WOULD LIKE TO HEAR FROM YOU Tell us what you think or give suggestions
for our Sustainable Development program.
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