Bangkok, September 15, 2026 – TrueID reinforces its position as a Digital Ecosystem Hub—a central hub connecting content, communities, and business opportunities—by continuing its “CO CREATE THE SERIES” initiative following the strong reception of “ TATANG by TrueID,” its vertical series brand. Most recently, TrueID unveiled “DOODi by TrueID,” a new entertainment brand under the tagline “Love watching? You gotta watch this!” (ชอบดู ต้องดูดิ). The new brand highlights curated and co-created content developed alongside leading creators, enabling audiences to discover fresh shows tailored to their interests. Concurrently, TrueID is expanding content into business opportunities via TrueID Advertising Solutions, elevating its role as a co-creation partner for brands to co-develop content and campaigns with creators, leveraging TrueID’s platform, data, and technology to reach target audiences and deliver measurable business results.
DOODi by TrueID kicks off with a lineup of original variety content from top creators, including TRUE HAUNT, Pa Cheer Hea Lao, The Celebrities, Tua Tueng Roon Jiew THE LITTLE MISSION, Angkhan Khlum Pong THE MU CURSE, Phut Talk Phut Tho SHARED LOVE, MU TO GO, The Exclusive, and TechBiz Update. New content will roll out continuously throughout the year, offering viewers entertainment aligned with their passions while fostering deeper engagement with their favorite creators.
A key driver of this initiative is TrueID’s end-to-end marketing via TrueID Advertising Solutions under the concept “Don’t Just Run an Ad. Be Part of the Story.” Brand partners are invited to integrate directly into the narrative, with TrueID serving as a co-creation partner that matches brands with the right creators to co-produce impactful content and campaigns meeting both audience interest and business objectives.
Winradit Kolasastraseni Managing Director of TrueID, stated:
“TrueID operates on the core principle of ‘Built by Thais, Understood by Thais, for Thailand.’ We are committed to developing a Thai digital platform trusted by audiences, creators, and business partners alike. We place paramount importance on domestic data hosting and processing, stringent cybersecurity standards, and PDPA personal data protection, while empowering Thai creators and businesses to grow together.
“From Taa Tang by TrueID, which opened new vertical series experiences, to DOODi by TrueID today, we are expanding variety through top creator-led content and opening spaces for collaborative development. Meanwhile, TrueID Advertising Solutions bridges brands into the creative journey delivering tailored entertainment to audiences, monetization and creative avenues to creators, and measurable business impact to brands. This marks our stride toward becoming a true Digital Ecosystem Hub through ‘CO CREATE THE SERIES,’ blending deep consumer insights with our platform, technology, and ecosystem reach across True and Charoen Pokphand Group. We welcome creators, content owners, and brand partners to shape new experiences and drive the next chapter of Thai entertainment.”
Beyond diverse programming, DOODi by TrueID enhances engagement through watch & earn activities and ecosystem privileges, offering viewers extra value while following their favorite shows.
Experience a new chapter of entertainment with DOODi by TrueID today on the TrueID platform. Brands interested in co-creating stories and unlocking business opportunities with TrueID Advertising Solutions can contact tid.advertising.team@truedigital.com
