Bangkok, 17 June 2026 – True Corporation Plc., led by Mr. Sigve Brekke, Group Chief Executive Officer, together with executives and employees nationwide, gathered for a solemn ceremony at True Tower on Ratchadaphisek Road to mourn and pay their deepest respects before the portrait of Her Royal Highness Princess Bajrakitiyabha Narendiradebyavati Krom Luang Rajasarinisiribajra Mahavajrarajadhita. The ceremony was held in profound remembrance of Her Royal Highness’s boundless royal grace and invaluable contributions to Thailand and the Thai people. Her Royal Highness devoted herself to the public good, particularly through the promotion of human rights, the advancement of the justice system, and efforts to improve the quality of life of women, children, inmates, and vulnerable members of society, both nationally and internationally.
Her Royal Highness’s compassion, wisdom, and unwavering commitment to building a just and equitable society will forever remain in the hearts of the Thai people and continue to inspire all to follow Her exemplary conduct as a guiding principle in their lives.
True Corporation also held simultaneous ceremonies of mourning and remembrance nationwide, providing employees in every region with the opportunity to pay tribute and express their loyalty in unison. The ceremonies took place across Bangkok and Pathum Thani including True Tower on Ratchadaphisek Road, True Digital Park, TNN Channel 16, and True Call Centers in Rangsit and Srinakarin, as well as at True’s regional offices in Nakhon Pathom, Phra Nakhon Si Ayutthaya, Phitsanulok, Khon Kaen, Ubon Ratchathani, Chonburi, and Songkhla. Executives and employees throughout the country came together in mourning with profound gratitude for Her Royal Highness’s immeasurable benevolence. This collective tribute reflects True Corporation’s commitment, as a Thai private-sector organization, to embracing Her Royal Highness’s aspirations as a guiding principle in its operations, while continuing to create lasting benefits for the Thai people and the nation as an enduring act of merit dedicated to Her Royal Highness.
