San Jose, California, USA., 27 March 2026 — At one of the world’s most influential AI technology events, NVIDIA GTC 2026, Thailand made a powerful statement on the global innovation stage. Mr. Ekaraj Panjavinin, Head of Research & Innovation, True Corporation Plc. delivered a keynote session titled “Reimagining Store Operations at Scale to Accelerate ROI”. The session highlighted how Thailand is rapidly evolving from a technology adopter to a creator of scalable digital innovation, leveraging AI to transform retail operations across thousands of stores.
A New Role for Thailand in the Global AI Landscape
Taking the stage at NVIDIA GTC 2026 — home to global technology leaders, startups, and innovators — is not only reflects True Corporation’s potential as Thailand’s leading Telecom-Tech company but shows the capability of Thai talent and the country’s growing digital ecosystem. “This is not just about technology deployment. This is about re-imagining how businesses operate at scale — and proving that Thailand can lead innovation, not just follow it.” Mr. Ekaraj said
Reimagining Store Operations with AI
True Corporation showcased its strategies focused on how AI and digital technologies are transforming retail operations into intelligent, data-driven ecosystems. The key highlights included:
- AI-Powered Store Intelligence
- Real-time customer behavior analytics
- AI-driven footfall and conversion tracking
- Smart merchandising and shelf optimization
- Workforce Productivity at Scale
- AI-assisted staff allocation and task management
- Automation of repetitive operational processes
- Enhancing staff effectiveness and reducing operational costs
- End-to-End Digital Integration
- Integration of telco data, retail data, and AI platforms
- Real-time decision-making across store networks
- Centralized intelligence with localized execution
Accelerating ROI through Technology
One of the key points of the presentation was moving beyond experimentation to measurable business impact by focusing on
- Faster ROI realization through scalable deployment
- Increased revenue per store through AI-driven insights
- Reduced operational costs via automation and optimization
- Sustainable growth through data-driven decision-making
Showcasing Thai Talent on the Global Stage
True Corporation’s presence at NVIDIA GTC 2026 reflects a broader shift:
- Thailand as a regional hub for AI and digital innovation
- Strong collaboration between telecom, retail, and technology ecosystems
- A new generation of Thai talent building real-world, scalable solutions
Moving forward, True Corporation continues to further its journey toward becoming an AI-First Telco-Tech Company, placing AI at the core of enhancing customer experiences, optimizing operational excellence, and driving sustainable growth for Thai enterprises in the digital era.
