Bangkok, July 24, 2026 – Amidst the rapid surge of AI transforming the global business landscape, the worldwide labor market faces an unprecedented shortage of talent equipped with future-ready skills, specifically individuals who can continuously learn, adapt, and apply AI to drive tangible business outcomes. Addressing this demand, True Corporation by True Digital Academy, partnered with Sripatum University’s Faculty of Information Technology to pioneer a new learning ecosystem aimed at accelerating the development of a “Future Workforce.” This initiative equips individuals with the knowledge, practical skills, and experience necessary to thrive in the AI-driven economy.
By bridging industry expertise with higher education, the two organizations officially signed a Memorandum of Understanding (MOU) to elevate the digital and professional capabilities of university students, working professionals, and the general public. The partnership encompasses co-developing short-term business and digital technology courses designed for real-world industry demands, integrating these programs into the university’s academic curriculum with credit recognition, and establishing a collaborative network between academia and the private sector to develop highly competitive human capital for both national and international labor markets.
Ms. Sarinra Wongsuppaluk, Chief Human Resources Officer, True Corporation Plc, said “The shortage of highly skilled talent remains a critical challenge in the global labor market, while businesses urgently accelerate their transformations and seek professionals who can continuously learn, adapt, and apply AI to solve real-world business problems and drive tangible value. As a leading telecom-tech company, True Corporation is determined to leverage its technological expertise and business know-how to prepare Thais for the modern workplace. The fundamental challenge is not merely acquiring theoretical knowledge but mastering how to effectively apply AI in both daily life and practical work environments.
Through this partnership with Sripatum University, True Digital Academy has co-designed learning experiences tailored to the realities of the professional world. By connecting industry expertise with higher education, the collaboration fosters a university-level learning ecosystem that empowers students to meaningfully deploy AI as they enter the workforce. This initiative aligns seamlessly with True’s Big Move strategy to become an AI-First Company and builds upon ‘AI for All Thais’ initiative aimed at driving accessible and inclusive AI learning nationwide, ultimately contributing to the creation of a competitive Thai Future Workforce on par with international standards.”
Asst. Prof. Dr. Wirat Lertpaitoonpan, Vice President, Sripatum University said “Sripatum University’s core mission is to cultivate workforce-ready graduates that precisely aligns with the evolving needs of the business and industrial sectors. Achieving this objective requires professional partners like True Corporation to help drive this vision forward. This collaboration marks a significant milestone in upskilling and reskilling by co-designing learning programs for diverse target groups, including university students, faculty members, and the general public. The initiative encompasses both intensive short-term courses tailored to real-world industry needs such as the ‘Leading with Data’ (LDA) program developed in collaboration with the Faculty of Information Technology, which covers fundamentals from data strategy formulation to practical business AI applications to enhance modern organizational competitiveness, and university-level degree courses integrated into an academic credit system. We believe that combining academic knowledge with real-world business experience will expand learning horizons and cultivate ‘human capital’ that strongly propels Thailand into the digital and artificial intelligence era.”
This collaboration serves as a key model for integrating academia and the business sector to tangibly establish a new learning ecosystem. Beyond preparing students to confidently enter the labor market, it also broadly empowers the general public with accessible digital and AI skill development. Ultimately, this partnership lays a solid foundation for cultivating a high-quality workforce that will serve as a vital driving force for the stable and sustainable growth of the nation’s digital economy.
