Bangkok June 15th 2026 – True Corporation Plc in collaboration with the Tourism Authority of Thailand (TAT) is leveraging its smart network infrastructure and digital services to enhance seamless communication experiences for business partners, tourism operators, and travelers from around the world. The initiative supports Thailand’s vision of becoming a global wellness tourism hub, or a “Connected Wellness Destination,” through its participation in Thailand Travel Mart Plus 2026 (TTM+ 2026), an international tourism promotion and business networking event.
Held at the Nong Nooch Pattaya International Convention and Exhibition Center in Chonburi Province from June 10th-12th, 2026 under the theme “Healing is the New Luxury,” the event saw True providing True Tourist SIMs to international buyers, enabling convenient communication and digital connectivity throughout their stay in Thailand. True also strengthened network capacity at the venue with its Cell on Wheels (COW) mobile base station units to ensure reliable signal coverage for attendees and international partners. In addition, the company participated in Business Matching activities to connect digital technology with business opportunities and expand partnerships within the global tourism ecosystem.
Left: Sharad Mehrotra, Chief Consumer Business Officer, True Corporation Plc.
Right: Thapanee Kiatphaibool, Governor of the Tourism Authority of Thailand (TAT)
Advancing Toward a “Connected Wellness Destination”
Sharad Mehrotra, Chief Consumer Business Officer at True Corporation Plc., said: “Thailand Travel Mart Plus is a strategically important platform that connects tourism operators from around the world and creates new opportunities for Thailand’s tourism industry. This is especially relevant as wellness tourism continues to grow and travelers increasingly prioritize experiences that are seamless, safe, and always connected. True believes that efficient, stable, and reliable digital infrastructure is one of the key factors in enhancing Thailand’s competitiveness as a world-class destination.”
“True’s role in this event is to bring the strength of our smart network and digital services to elevate experiences for tourists, tourism operators, and industry partners through seamless connectivity from pre-travel planning, throughout their stay in Thailand, and even after their journey through connected services. We see Thailand moving toward becoming a ‘Connected Wellness Destination’, a wellness-focused destination powered by digital innovation. True is ready to play its part in delivering high-quality, memorable travel experiences and meaningful connections for visitors from around the world,” he said.
Strengthening Communications Infrastructure for Global Partners
To ensure a smooth and high-quality communication experience throughout the event, True Corporation provided the following support:
- True Tourist SIM Cards: Distributed to international buyers, enabling high-speed internet access and uninterrupted communication during their stay in Thailand.
- Cell on Wheels (COW) Mobile Base Stations: Deployed at the venue to accommodate high data traffic and ensure stable network performance.
- Business Matching Participation: Engaged in business discussions to explore technology partnerships, expand international tourism networks, and identify future opportunities for developing connectivity solutions for travelers.
TTM+ 2026 serves as a key platform for connecting tourism businesses from around the world while showcasing new directions and emerging trends in Thailand’s tourism industry. Through business negotiations, knowledge-sharing activities, and the TTM Talk forum, the event plays an important role in strengthening Thailand’s position in the global tourism market.
True Corporation remains committed to advancing digital infrastructure and communication innovations to support the continued growth of Thailand’s tourism sector and provide seamless, connected travel experiences for tourists worldwide.
From left to right:
Nithee Seeprae, Deputy Governor for Marketing Communications, TAT
Kalin Sarasin, Senior Chairman of the Thai Chamber of Commerce
Sharad Mehrotra, Chief Consumer Business Officer, True Corporation Plc.
Pattaraanong Na Chiangmai, Deputy Governor for Asia and South Pacific Markets, TAT
#TrueTogether #TTM+2026 #ConnectedWellnessDestination