Bangkok August 15th, 2026 – From a signal that connects people to a “signal that touches hearts,” True Corporation is taking a major step forward in delivering a better customer experience. True Customer Day 2026 has evolved from a customer appreciation event into a key organizational mission, where employees across the company go out into communities to meet customers, listen to real-life feedback, and gather insights that will be used to improve services in every dimension.
This initiative reinforces True’s commitment to being a telecommunications and technology company that places customers at the center of everything it does. Under the theme “Connecting Hearts Through Meaningful Signals,” Mr. Sigve Brekke, Group Chief Executive Officer of True Corporation Plc. together with senior executives and more than 2,000 employees, simultaneously embarked on customer engagement activities nationwide across nine strategic routes. These covered Bangkok, surrounding metropolitan areas, and major provinces including Chiang Mai, Nakhon Pathom, Chonburi, Khon Kaen, Nakhon Ratchasima, and Songkhla, enabling direct interaction with customers in communities, business districts, shopping centers, and everyday living spaces.
This mission reflects one of True’s key Big Moves in customer experience. It aims to systematically enhance customer experience through collaboration across all teams from executives, retail staff, network engineers, digital teams, customer service representatives, to cybersecurity specialists. Every customer voice gathered will not simply be heard but will be transformed into tangible service improvements at every touchpoint. This underscores True’s goal of delivering experiences that are accessible, understanding, and supportive of customers every day, whether through reliable connectivity, everyday value, or digital safety.
Mr. Sigve Brekke, Group CEO of True Corporation Plc, said, “True Customer Day reflects our company-wide commitment to a customer-obsessed culture, where every employee shares the mindset of putting customer needs and experiences at the center of every decision, process, and our ‘Big Move on Experience’ strategy. Today, more than 2,000 frontline and support employees are coming together to delight customers with special rewards, listen to their feedback, and use those insights to continuously improve our services. We always apply valued customer feedback to drive transformation across our organization from network development and service design to creating experiences that help customers feel understood, cared for, and supported every day.”
Three Key Dimensions of Customer Care under the concept of “Connecting Hearts,” True has designed the benefits of True Customer Day 2026 around three important dimensions:
- Strengthening Confidence in Every Connection (Network Leadership). To reinforce confidence in network quality, customers can receive: Free 3GB of high-speed True5G data valid for one day. A 15-day free home internet speed upgrade, enabling smoother and more reliable usage.
- Adding More Value to Everyday Life (More Value Everyday). Benefits tailored to daily lifestyles include: A THB 10 mobile coupon for 7-Eleven, redeemable as cash at participating stores. 7 days of free access to TrueVisions NOW for sports, entertainment, and premium content. 7 days of free access to “TATANG by TrueID” for unlimited viewing of vertical short-form series. 30% discounts on selected Smart Home devices via TrueX. An additional THB 200 discount on 5G smartphones when purchased with participating service packages at True and dtac stores.
- Providing Protection for a Worry-Free Digital Life (Care Beyond Service). Customers can enjoy: A one-month free trial of True CyberSafe PRO, designed to protect against cyber threats and online scams. 24/7 protection features including blocking, alerting, and threat notifications. This reflects True’s commitment to caring for customers beyond connectivity, extending to their safety and peace of mind in the digital world.
Multiple Ways to Participate. Customers can redeem these privileges through Interacting with True’s Troop teams at event locations. Participating via selected True Shops and dtac halls. Claiming benefits online through the True app. This ensures that customers from all segments can conveniently access True’s value-added services and care.
Listening to Customers More Systematically. A major highlight of this year’s event is a structured customer feedback program. Employees will conduct face-to-face conversations and record customer feedback in detail, enabling real-world insights to be incorporated into future service improvements. The company will also surprise long-time customers who have remained with True or dtac for more than 10 years as a gesture of appreciation for their continued trust and loyalty.
Appreciating Frontline Employees. In addition to rewarding customers, True executives and employees will visit 40 True Shops and dtac halls nationwide to thank and encourage frontline staff, who play a vital role in customer care. Employees will receive “Heart Cookies” accompanied by the message: “We care. We appreciate.” This reflects True’s value of Compassion and reinforces a culture that values both customers and the employees who contribute to positive customer experiences every day.
Driving the Organization Through Customer Power. True Customer Day 2026, under the theme “Connecting Hearts Through Meaningful Signals,” demonstrates True Corporation’s commitment to building its future around customer insights. By transforming customer feedback into actionable improvements, True reinforces its role as Thailand’s leading telecommunications and technology company.
Through high-quality networks, digital innovation, and customer-centric services, True aims to connect people, families, businesses, and Thai society while helping create a digital society that is connected, secure, and sustainable.
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