Bangkok August 21st , 2026 – As the digital world continues to open doors to knowledge, creativity and new opportunities, True Corporation, as a Tech Ecosystem and digital life infrastructure provider, is committed to enabling everyone to seamlessly access the online world. Most recently, True has joined forces with YouTube, a platform that offers much more than entertainment, by bringing together Connectivity × Content × Creators to connect Thai consumers with the content, knowledge, communities and creators they love, while turning these ideas into real-world experiences through “True Do MARATHON.” Because the ultimate content experience deserves the best network. True5G continues to deliver immersive entertainment by combining the power of its high-quality True5G network with YouTube Premium, together with five leading Thai creators namely Thepleela, Rap Saab, OHANA, Suea Rong Hai and Go Went Go to create a new phenomenon with “True Do MARATHON.” The initiative brings content and communities from the online world into offline experiences, allowing audiences to enjoy YouTube in a more seamless, smooth and immersive way. The highlight is more than 21 hours of exclusive content from the five creators, giving Thai audiences the opportunity to enjoy non-stop entertainment while transforming every viewing moment into a new entertainment experience.
Audiences can also take part in the “True Do MARATHON Challenge,” an interactive activity that will take place simultaneously across four provinces; Bangkok, Chiang Mai, Khon Kaen and Songkhla (Hat Yai) from August 29th-30th, 2026. The full-length content will then be available for audiences nationwide on YouTube from September 5th, 2026. The special appeal of the initiative lies in bringing together five creators with five distinctive styles, each with their own unique identities, storytelling formats and communities, to create a shared entertainment experience while retaining the individual identities that their fans know and love. This makes “True Do MARATHON” a vibrant and diverse viewing experience from start to finish.
Ms.Wiweke Elisabeth Reymert, Head of Digital Enhancement Services Department, True Corporation Plc said that “today, YouTube has become an integral part of the daily lives of Thai consumers from entertainment and learning to following their favorite creators and communities. What customers want is therefore not simply great content, but a viewing experience that is seamless, convenient and offers real value. True is bringing together the strength of the True5G network with YouTube Premium and easily accessible benefits to deliver value that customers can experience in their everyday lives. At the same time, the trend toward premium viewing experiences continues to grow. According to the latest data from YouTube, YouTube Music and YouTube Premium have more than 125 million subscribers globally, including users in trial periods. This reflects the growing popularity and acceptance of premium services that deliver greater convenience, seamless experiences and minimal interruptions.
True is therefore enhancing customer value by offering YouTube Premium through True, starting from just THB 139 per month, with eligible packages offering YouTube Premium at no additional cost for up to 12 months.
For us, bringing world-class services to customers is not simply about adding another benefit to a package. It is about making these services convenient, worthwhile and truly fulfilling, while responding to each individual’s lifestyle.”
Mr. Oliver Kittipong Veerataecha, Chief Brand and Communications Officer, True Corporation Plc said that “today’s life, learning and new opportunities are increasingly driven by the digital world. The role of True Corporation therefore goes far beyond being a network provider. We are evolving into a Tech Ecosystem and digital life infrastructure that seamlessly connects people with knowledge, creativity, communities and economic opportunities through the power of the True5G network, technology and digital services working together as one.
For True, connectivity should not stop at providing access to a signal. It must extend into creating real value in people’s lives — enabling learning, creativity and personal growth every day.
Our collaboration with YouTube is therefore more than an entertainment campaign. It brings together Connectivity × Content × Creators to create a space where creators can share stories and develop their work to their full potential, while audiences can seamlessly access the content and creators they love across every screen.
This is the direction True is taking to build a digital ecosystem that gives technology greater meaning and creates opportunities for people to grow alongside the digital world. For True, connectivity should not be simply about the strength of a signal. It should be a force that brings people closer to the content and creators they love and enables them to fully enjoy every moment of entertainment.
The heart of ‘True Do MARATHON’ is therefore not about who can watch for the longest. It is about making every moment of viewing fun, seamless and immersive through five creators, each with their own distinctive worlds, styles and communities.
This is what True wants to invite everyone to experience for themselves: when the content you love, the creators you follow and a high-quality network come together, the viewing experience becomes richer, more immersive and even closer to the things people love.”
Ms. Mukpim Anantachai, Head of YouTube, Thailand & Vietnam, said:“YouTube is proud to have been at the heart of the Creator Economy for more than 20 years, supporting creators as they grow stronger and build closer relationships with their fans. Our collaboration with True brings together the strength of YouTube’s creator ecosystem with True’s 5G network, enabling Thai audiences to seamlessly connect with their favorite creators — whether they are watching on a smartphone, relaxing in their living room or enjoying the experience on a giant screen at the True Do MARATHON Cinema Challenge.”
To further enhance the Watch Marathon experience and keep the entertainment going, True and dtac customers, both postpaid and prepaid, can subscribe to YouTube Premium through True. Customers can enjoy videos without ad interruptions, play videos while their screen is off, download content for offline viewing, and access YouTube Music.
For postpaid customers, packages start at 139 baht per 30 days for the first three months, followed by 159 baht per month thereafter. Prepaid customers can subscribe for 159 baht per 30 days. Prices exclude VAT and are subject to the company’s terms and conditions.
True also offers lifestyle-focused options for different customer segments. New customers who switch to True or activate a new number with a 5G Super Value package starting from 699 baht can receive YouTube Premium for up to six months.
Meanwhile, students can choose YOU packages starting from 499 baht to enjoy their favorite YouTube content without using their internet allowance, subject to the specified terms and conditions.
Taking the entertainment experience from personal screens to a major shared experience, “True Do MARATHON Cinema Challenge @ Major Cineplex” invites True and dtac customers to switch on Marathon Mode and enjoy 21 consecutive hours of content on the big screen, simultaneously across four regions; Bangkok, Khon Kaen, Hat Yai and Chiang Mai.
Participants will also have the opportunity to win prizes worth a combined total of more than 600,000 baht, transforming content viewing into a shared space that connects the brand, creators and fans across Thailand.
Get ready to switch on Watch Marathon Mode and experience content that is more fun, longer and more immersive than ever, powered by True5G and YouTube Premium.
For more information https://ss.true.th/s/true-do-marathon
*Figures Source: YouTube Official Blog
