Bangkok, 13 August 2026 – From stories created by Thai talent to new opportunities in the regional content market, TrueVisions NOW, Thailand’s leading streaming platform and entertainment content provider, has announced a strategic partnership with Viu, a leading regional OTT video streaming platform. Through this collaboration, the two companies are launching the “TrueVisions NOW Branded Zone,” an exclusive content hub on Viu showcasing quality original series from TrueVisions NOW. The partnership will initially bring six original series from a slate of 24 titles to Viu audiences in Malaysia, Indonesia, and the Philippines. This partnership marks another important milestone for TrueVisions NOW as it evolves from creating content for Thai audiences to expanding its regional reach and unlocking new opportunities for Thai IP in international markets. It also reinforces TrueVisions NOW’s commitment to bringing Thai creativity, distinctive cultural identity, and compelling storytelling to a broader audience across the region.
The first content lineup on the “TrueVisions NOW Branded Zone” will be available to stream from 20 August 2026.
– A Sample Family starring Puak Pongsathorn Jongwilas, Cris Horwang, and Neen Neenara Boonnithipaisit
– Oops! I’m the Concubine, starring Emma Panirsara Yang and Peterpan Tadsapon Wiwitawan.
– My Wife’s Gunslinger God, starring Aom Sushar Manaying and Mew Suppasit Jongcheveevat
– The Cops Spy on Stage, starring Nicha Nichamon Kham-in, Ajarn Tong Atchariya Sritha, and Tete Somchai Saiutha
– Mui Fei The Medium, starring Pat Chayanit Chansangavej and Offroad Kantapon Jindataweepol
– To Love and Cherish, starring Film Thanapat Kawila and Bua Nalinthip Sakulongampai
TrueVisions NOW plans to continuously add more Thai series and further expand its content to additional international markets in the future.
Ongard Prapakamol, Head of TrueVisions and Media Division, True Corporation Plc said, “The streaming market in Southeast Asia continues to grow steadily. In 2025, Premium VOD subscriptions across five key markets—Indonesia, Thailand, the Philippines, Malaysia, and Singapore—grew by 19% to more than 61 million, while total viewing time reached 4.2 billion hours in the fourth quarter alone. These figures reflect not only the continued expansion of the market, but also audiences’ growing openness to high-quality content from different countries, particularly stories with a strong cultural identity that can connect with viewers on an emotional level.
“The partnership between TrueVisions NOW, a leading provider of premium Thai content, and Viu, one of Southeast Asia’s leading streaming platforms in terms of Monthly Active Users (MAUs), aligns with the growing appetite among Asian audiences for local-language content and culturally distinctive stories. This presents a significant opportunity to expand the reach of Thai content to international audiences.
“TrueVisions NOW is therefore evolving beyond its role as a streaming platform in Thailand to become both a content creator and a key driving force in bringing Thai soft power to new audiences and markets through distinctive, emotionally engaging content with international production standards.
“The launch of the ‘TrueVisions NOW Branded Zone’ on Viu is more than simply an additional viewing channel. It marks an important step in bringing Thai Originals and Thai IP to a broader audience. We believe that stories created by Thai talent have the quality, distinctive identity, and emotional power to resonate with audiences beyond geographical boundaries. Looking ahead, TrueVisions NOW will continue to expand its portfolio of Thai content while extending its presence into more international markets.”
Janice Lee, CEO of Viu and Managing Director of PCCW Media Group said that “Viu is committed to delivering high-quality Asian content that resonates with
audiences across our markets. We recognize the tremendous potential of Thai series—from their creativity and production quality to their distinctive storytelling. Our collaboration with TrueVisions NOW will enrich Viu’s content offering while giving viewers in Malaysia, Indonesia, and the Philippines greater access to outstanding Thai productions.”
She added that “this collaboration reflects a new model of collaboration within the streaming industry that goes beyond expanding content libraries to creating shared value across the entire ecosystem. From developing Thai Originals and creating opportunities for Thailand’s entertainment industry professionals to establishing effective pathways for premium content to reach international audiences, this collaboration demonstrates Thailand’s readiness to become one of the region’s leading premium content production hubs.
It also transforms Thai creativity and storytelling into intellectual property that delivers cultural value, lasting audience impact, and economic opportunities in the global marketplace.”
Thai audiences can continue enjoying premium Thai Originals through the TrueVisions NOW application. Meanwhile, viewers in Malaysia, Indonesia, and the Philippines can explore the TrueVisions NOW Branded Zone on Viu, where additional Thai series will be added on an ongoing basis, with plans to expand into more international markets in the future.
About TrueVisions NOW
TrueVisions NOW is Thailand’s premier all-in-one streaming platform for world-class sports and entertainment. Operating under the concept of “NOWtainment”, the application delivers a seamless viewing experience across smartphones, tablets, smart TVs, and streaming devices. Featuring tens of thousands of hours of premium content,
TrueVisions NOW brings together leading global streaming partners, including Viu, iQIYI and WeTV, within a single ecosystem, giving subscribers flexible and affordable entertainment anytime, anywhere.
For more information, please visit the TrueVisions Facebook page:
https://www.facebook.com/Truevisions/
About Viu
Viu, a leading over-the-top (OTT) video streaming service, is available in markets across Asia, the Middle East, and South Africa. The Viu service is available to consumers through a dual model, with an ad-supported free tier and a premium subscription tier. In addition to premium original productions under the brand
“Viu Original”, Viu showcases TV series, movies, and lifestyle programmes from top content providers in local and regional languages with subtitles. Viu Scream Dates, its multi-market fan-meet offering, extends the Viu experience beyond the screens by bringing stars closer to their fans via live events.
The holding company of Viu, Viu International Limited, also operates MOOV, a popular digital music streaming and live concerts service in Hong Kong. Viu is a member of PCCW Media under PCCW Limited, a global company headquartered in Hong Kong with interests in telecommunications, media, IT solutions, property development and
investments, and other businesses. PCCW also operates ViuTV, a free television service in Hong Kong, through HK Television Entertainment Company Limited, and has interests in Pacific Century Premium Developments Limited, among other global investments.
For more information, please visit www.viu.com.
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*Based on data from Media Partners Asia (MPA/AMPD), published by the Asia Video Industry Association.*