July 27, 2026 – True Corporation has strengthened its 5G and 4G network readiness to support the 2026 Ubon Ratchathani Candle Festival, one of Thailand’s most celebrated cultural festivals, marking the 125th anniversary of this treasured tradition. The festival’s highlight candle processions will take place from 28–30 July 2026 around Thung Si Muang in Ubon Ratchathani Province. True has enhanced network performance to support all forms of digital connectivity, enabling visitors to stay connected through social media and digital applications, instantly share memorable photos, upload high-resolution images and videos, and livestream the festival atmosphere in real time across the event venue and key locations throughout the city. These enhancements are designed to accommodate the large number of Thai and international visitors expected to attend while connecting every memorable moment throughout the festival.
The Ubon Ratchathani Candle Festival is one of Thailand’s most iconic annual cultural festivals and has earned international recognition for its rich heritage and artistic excellence. This year marks the 125th anniversary of the tradition. Festival activities begin with the candle gathering ceremony on 28 July 2026, followed by the highlight candle processions on 29–30 July 2026, featuring both daytime parades at 8:30 a.m. and illuminated evening processions at 7:30 p.m. around Thung Si Muang. The festival showcases Thailand’s renowned candle carving craftsmanship, traditional dance processions, and cultural performances passed down through generations, alongside exhibitions of elaborately carved candles, local cultural activities, and the distinctive charm of Northeastern Thailand.
To support increased network demand during the festival, True Corporation has enhanced its 5G and 4G networks by deploying Cell-on-Wheels (COW) mobile base stations and expanding network capacity across the festival grounds and other high-density areas. These enhancements are designed to accommodate growing data traffic, particularly for livestreaming, sharing high-resolution photos and videos, social media usage, and seamless communications for both residents and visitors throughout the celebration.
In addition, the company has strengthened network readiness at key transportation hubs and major travel routes, including Ubon Ratchathani Bus Terminal, Ubon Ratchathani International Airport, shopping centers, and the main roads connecting to the festival venue. These enhancements are designed to ensure seamless connectivity for residents and tourists throughout their journeys and while participating in festival activities.
True Corporation has also deployed dedicated engineering teams to closely monitor network performance throughout the event. These efforts are supported by Business Network Intelligence Center (BNIC), which continuously manages and monitors network quality in real time, 24 hours a day. Leveraging AI-driven technologies, BNIC closely monitors, analyzes, and optimizes network traffic to ensure efficient network performance during every key moment of the festival while maintaining consistent service quality for customers nationwide.
True Corporation remains committed to supporting Thailand’s major cultural festivals through high-quality digital infrastructure and communications networks. By ensuring reliable connectivity, the company helps preserve and promote Thailand’s soft power while enhancing the digital experience for both residents and visitors, connecting every memorable moment of the 125th Ubon Ratchathani Candle Festival seamlessly throughout the celebration.
