Bangkok, May 22nd, 2026 — TrueOnline reinforces its position as a first mover and Thailand’s leading home internet provider by launching “TrueOnline Home Next — Let Your Home Take Care of Life.” This marks the first time in Thailand that home internet has evolved beyond simple connectivity into a next-generation smart home experience that fully supports and cares for everyone in the household. Ordinary homes are transformed into AI Smart Homes, intelligently enhancing safety and convenience for every family member through the integration of high-quality fiber networks, smart IoT devices, and AI technology within the TrueX Smart Home Ecosystem, seamlessly connecting every technology into one intelligent ecosystem.
The key highlight is the “TrueX Home Hub,” the intelligent control center for the home, featuring “Ami,” a smart assistant capable of controlling the home and answering general questions through Thai voice commands. It delivers a complete smart home experience covering security, entertainment, and energy management through a wide range of smart devices.
These include AI CCTV, Thailand’s first AI-powered security camera capable not only of recognizing people, baby crying sounds, and pets, but also identifying pet behavior patterns and dangerous behaviors, summarizing them into statistics and pet care recommendations in natural Thai language. Other innovations include the TrueID TV Gen3, a 4K HDR AI-powered TV box with a built-in camera that enhances entertainment experiences such as fitness activities and controller-free gaming.
Additional smart devices include smart plugs with energy usage monitoring features and smart bulbs that support Biorhythm Mode, automatically adjusting lighting color and brightness according to the body’s biological clock. There is also the Solar Smart Home Solution from Altervim, designed to make everyday life easier, safer, more energy-efficient, and future-ready for everyone in the home.
Khun Tanaphon Manavutiveth, Chief Home Connectivity Officer, True Corporation Plc., said that “Thailand’s home internet market is now reaching a major turning point. Although there are around 10 million users and growth has stabilized at 1–2%, consumer needs are clearly changing. Customers are no longer looking only for fast internet; they want solutions that make life at home easier, safer, and more caring.
At the same time, modern homes are becoming filled with IoT devices. According to the Digital 2025: Thailand report by We Are Social and Meltwater, Thai households are already using more than 12.3 million smart home devices. However, technology that should simplify life often creates more complexity for families, requiring constant commands, setup, and management.
TrueOnline therefore saw an opportunity to elevate home internet to the next level as Thailand’s first AI Smart Home leader, seamlessly integrating high-quality networks, smart IoT devices, and AI technology through the TrueX Home Hub, featuring ‘Ami,’ which supports 100% Thai voice commands.”
Most recently, TrueOnline launched “TrueOnline Home Next… Let Your Home Take Care of Life,” integrating AI and Smart Home technology from TrueX in collaboration with Tuya, a global leader in AI IoT Cloud Platforms, and T3 Technology to bring world-class smart home technology to Thai households.
The goal is to create a smart home experience that not only connects devices but truly takes care of everyone in the home — enhancing convenience, safety, and modern lifestyles for Thai consumers. Furthermore, the TrueX Home Hub serves as the intelligent center of the home with “Ami,” a smart assistant acting like a trusted friend for everyone in the family. It supports Thai voice commands and can easily connect with TrueX devices as well as over 3 million Tuya-compatible devices in Thailand.
Khun Oliver Kittipong Veeratecha, Chief Brand and Communications Officer, True Corporation Plc., said that “the launch of TrueOnline Home Next represents a new direction for Thailand’s number one home internet provider. We no longer see ourselves as merely delivering high-speed internet signals; we are bringing home internet into a new era where the home becomes more than just a place to live — it becomes a caring companion for every family member through the power of technology and AI.
We believe the best technology is not simply the most advanced technology, but technology that truly understands people from the heart. ‘Ami,’ our new intelligent assistant, was inspired by the
word ‘Ami’ in French, meaning ‘friend,’ and in Japanese, meaning ‘love.’ This reflects the role of AI as not just technology, but a close companion that understands and supports users every day.”
“The new identity of TrueOnline Home Next was designed under the concept of “Ripple”, symbolizing waves of connection originating from a single internet signal point that expands into every aspect of home living, from WiFi coverage throughout the house to smart home systems, intelligent assistants, entertainment, and security. Every element is seamlessly connected to enhance happiness, convenience, safety, intelligence, and true digital readiness for everyone in the household,” Khun Oliver concluded.
Moreover, TrueOnline has released a new advertising campaign, https://youtu.be/oqgrQ9WohdI reflecting the insight that modern technology is often viewed as reducing family bonding time. TrueOnline Home Next aims to strengthen family relationships through shared experiences and activities at home. This represents the brand promise of transforming ordinary houses into intuitive smart homes that genuinely care for every family member.
TrueOnline also hosted an exclusive showcase at the Glass Elevator Zone in CentralWorld, allowing visitors to experience “TrueOnline Home Next — Let Your Home Take Care of Life” through three lifestyle-themed home simulations designed with furniture from SB Furniture, demonstrating how AI technology seamlessly integrates into daily life.
- Healthy lifestyle and urban living: Actress Grace Kanklao showcased a scenario where she planned to exercise at Lumpini Park but had to stay home due to rain. With TrueOnline Home Next and Ami, she simply used voice commands to activate AI Fitness on the TrueID TV Gen3, adjust the air conditioner, turn on lights, and switch to workout mode instantly.
- New generation and pet lovers (Pet Parents): Influencer Paen and her dog “Jum-Meng” demonstrated how Smart Pet Tracker and AI CCTV with AI Pet Care features allow pet owners to monitor pets 24/7, detect behaviors such as eating, yawning, playing, grooming, or risky behaviors like fighting, chewing furniture, chasing tails, or biting wires. The system summarizes important moments and provides daily physical and emotional care recommendations. Users can also ask Ami through the TrueX Home Hub to answer pet-related questions or display live camera footage from AI CCTV directly on the TV via the TrueID box.
- Elderly care and family support: For elderly parents staying home alone, TrueOnline Home Next and Ami work with smart plugs to allow voice-controlled operation of fans, air conditioners, and lighting without needing to bend down, use a mobile app, or manually press switches. Biorhythm lighting automatically adjusts brightness and color temperature for elderly comfort and eye care.
The system also includes a Smart SOS Button for emergencies such as falls, illness, or unsafe situations, instantly notifying family members with a single press. AI security cameras further allow family members to monitor loved ones remotely at all times.
Experience AI Home Connectivity with a wide range of smart devices, including Hybrid Router, Smart Home Router, AI CCTV, Smart Plug, Smart Bulb, Door/Window Sensor, Presence Sensor, IR Remote, Mesh WiFi, Solar Smart Home Solution from Altervim, and many other AI IoT Smart Home devices, all included in the value-packed TrueOnline Home Next packages designed to meet the needs of every generation. Available today at all True Shops nationwide. For more information, visit www.true.th/trueonline
Special Offer! TrueOnline customers can get “Ami,” an intelligent assistant, to help look after your home at a great value of just 119 baht per month (regularly 179 baht per month). Plus, add peace of mind for pet lovers with Pet AI Care, a 24/7 AI pet care service, for only 99 baht per month. Available from today until December 31, 2026.
