Bangkok, 5 June 2026 – This year’s World Environment Day under the theme “Inspired by Nature. For Climate. For Our Future.” reinforces that environmental challenges are no longer distant issues. Protecting the planet for a more sustainable and better future is a shared mission that requires real action from everyone. One of the most pressing environmental challenges in the digital era is electronic waste, or E-Waste, a fast-growing issue that is closer to our daily lives than many realize. Globally, more than 60 million tons of E-Waste are generated each year, equivalent to the need to plant 660.089 billion trees to offset the impact. In Thailand, E-Waste exceeds 400,000 tons annually, equivalent to the need to plant 4.258 billion trees. Yet only around 20% is properly managed. The remaining waste is often mixed with general waste, creating the risk of toxic substances and heavy metals leaking into the environment and ultimately affecting the health of us all.
Because every disposal made in the right place can create real positive impact for the planet, True Corporation is joining hands with 10 leading brand partners to amplify positive action through the “E-Waste TinkTookTee DTorJai” campaign on True App. The initiative makes E-Waste management easier, more rewarding and more meaningful from finding nearby drop-off points and disposing of E-Waste with ease, to instantly tracking real-time GHG reduction impact and redeeming rewards from leading brands, all in one app. This collaboration reflects the power of the business sector in helping shape new environmental behaviors. Through True App, True is leveraging its digital platform capabilities to connect E-Waste drop-off points nationwide, impact measurement systems and partner privileges, making environmental action not only a responsibility, but an experience that everyone can start easily, see real results, and feel more motivated to continue through a variety of special rewards.
Dr. Naetchanok Wipatasinlapin, Chief Sustainability Officer of True Corporation Plc. said that “As technology becomes an integral part of everyday life, sustainability must also be designed and integrated into daily routines through systems that are accessible, easy to act on, and able to deliver tangible results. However, driving sustainability at scale cannot be achieved by any single organization alone. It requires the collective power of the entire ecosystem. This is why True is joining hands with 10 leading brand partners to amplify positive action, while leveraging True App as a central platform to connect customers, E-Waste drop-off points, impact measurement systems and lifestyle-relevant privileges. Our goal is to make proper E-Waste disposal easier, more engaging and more valuable for customers, society and the environment.
True believes that digital innovation is one of the key mechanisms to connect collaboration, raise consumer awareness and inspire sustainable behavior change, particularly in making E-Waste management a practical, everyday action that is closer to people’s lives. This collaboration not only provides more choices and special privileges for True and dtac customers, but also reflects the power of the business sector in transforming small actions by consumers into positive impact that can be scaled more widely, as we work together to create a more sustainable future.”
Unveiling 5 Highlights of the New “TinkTookTee DTorJai” E-Waste Disposal Experience on True App
True has set up more than 400 E-Waste drop-off points at True Shops and dtac service centers nationwide, and expanded its mobile collection service to collect E-Waste directly from communities and key locations in Bangkok and Phra Nakhon Si Ayutthaya. The company has now elevated its “E-Waste TinkTookTee DTorJai” initiative on True App, bringing every step of E-Waste management together into one digital ecosystem, including:
- Easy to Find — Search for the most convenient E-Waste drop-off points, including True Shops, True Branding Shops, TrueSphere, TrueSpace and dtac service centers nationwide.
- Real-Time Impact Tracking — Instantly calculate greenhouse gas, or GHG, reduction impact, showing the tangible environmental contribution of every disposal.
- Collect “DTorJai” Points — Track E-Waste disposal history and personal impact, turning every disposal into a source of pride and a meaningful contribution to a more sustainable planet.
- Share Positive Action — Share good stories on social media to inspire people around you to take part.
- Choose Your Preferred Drop for Reward — Redeem privileges from 10 leading brand partners instantly via True App.
Dispose and Redeem Instantly: Special Privileges from 10 Leading Brands
True and dtac customers can now manage every step of E-Waste disposal more easily, conveniently and meaningfully, while redeeming “Drop for Reward” via True App from today until 31 December 2026, including:
- DUNKIN’ – Receive one free donut (valued at THB 32).
- OfficeMate – Get THB 120 discount when purchasing participating eco-friendly products worth THB 1,500 or more per receipt.
- SCG HOME – Get THB 200 discount for every THB 3,000 spent on participating products.
- Oriental Princess – Buy 1 Get 1 Free on Natural Sunscreen Perfect Matte Milk for Face SPF50 (valued at THB 715).
- Spa Cenvaree – Enjoy 35% discount on all treatments.
- PAUL – Get the Sweet (regular price THB 385) and Savory (regular price THB 460) sets for only THB 179, including one Viennoiserie or one Savory Croissant.
- Sukishi Korean Charcoal Grill – Enjoy 1 free Salmon Spicy Salad (worth THB 230) when dining on any Sukishi Sook Overload package or spending THB 250 or more on A La Carte items per receipt, before discounts.
- TrueCoffee – Enjoy a free upsize on Boran beverage menus, from size R to size L, valued at THB 15.
- OneOne – Receive 5 OOC, OneOne Credit top-up, for new gamer customers.
- SF Cinema – Receive a free SF+ Package when participating in the “E-Waste TinkTookTee DTorJai” activity.
To mark World Environment Day on 5 June 2026, True invites everyone to take part in the “E-Waste TinkTookTee DTorJai” initiative through True App. Old smartphones, mobile phones, accessories, small electronic devices and unused IoT devices will be collected, with all items to be 100% properly recycled as part of our shared effort to build a more sustainable future. For more information, visit https://true.th/campaign/e-waste
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