Bangkok, July 2, 2026 – The major challenge for organizations in the AI era today is not simply how much technology or data they have, but how they can turn vast amounts of data into tangible value. True Corporation therefore hosted “Human Insights in the AI Era”, inviting the business sector to harness the power of AI and data to gain a deeper understanding of today’s consumers. The forum brought together marketers, researchers, data experts, and executives from leading organizations to share perspectives and knowledge on the roles of AI, data, and human insights in connecting people, information, and technology. Held under the theme “From Big Data to Insights That Reach the Hearts of Consumers in the AI Era”, the event aimed to elevate the understanding of digital consumers with greater precision and meaning.
Khun Oliver Kittipong Veeratacha, Chief Brand Officer of True Corporation Plc., sharing vision in the session on “Deciphering the New Digital Consumer” said that “Human Insights in the AI Era was created as a platform for sharing knowledge and in-depth perspectives with enterprise customers, marketers, and those driving the next generation of business. This comes at a time when AI is becoming a key force shaping the digital economy, business competition, and consumer behavior at both national and global levels. Amid rapidly changing media landscapes, communication channels, and consumer expectations, marketing today can no longer rely solely on large volumes of data or the use of AI as a tool. It requires the ability to analyze data together with a deeper understanding of human dimensions, including social, behavioral, and cultural contexts, in order to turn data into actionable insights that support better decision-making, strategy development, and effective business outcomes.
In the AI era, having data does not automatically mean having insight. Data is only the starting point of understanding. What matters more is the ability to interpret and distill it in order to uncover consumers’ motivations, needs, and contexts more holistically. Today’s consumers are increasingly diverse and complex, and can no longer be understood through demographics alone. Younger generations have faster access to information and are developing more rapidly in how they think, while older consumers are also changing in terms of lifestyle, expectations, and behavior. Organizations and brands must therefore listen more deeply, analyze more broadly, and connect data with human understanding. This will enable them to move beyond having large volumes of data without clear answers, toward building brands, experiences, and customer relationships that are meaningful, strong, and sustainable in the long term.”
All Insights from Leading Gurus: Exchanging Perspectives Across Every Dimension on the “Human Insights in the AI Era” Stage
True Corporation has invited marketers, researchers, data experts and corporate executives to share knowledge from a wide range of leading institutions, including:
· NIQ
Khun Manenatta Jirasevijinda, Executive Director, Strategic Analytics & Insights Thailand, and Khun Wasupote Kittisubkul, Director, Strategic Analytics & Insights Thailand, presented a global view of consumer behavior in an era where technology has become the center of everyday life. Under the topic “Living with Technology: Global”, they showed that “In an era where AI is playing an increasingly important role in the way we work, communicate, and create experiences for consumers, brands must strike the right balance between using technology to enhance efficiency and building trust, safety, and transparency. AI is no longer a distant concept. It has become a tool increasingly embedded in everyday life and business operations. Therefore, what matters is not only using AI to work faster or more accurately, but also truly understanding consumers’ needs, particularly in terms of data security, credibility, service quality, and the overall experience they receive from a brand. Ultimately, using AI effectively and responsibly is essential to building trust and enabling brands to grow sustainably in the AI era.”
· Homerun Consulting Co., Ltd.
Khun Chaniya Nakalugshana, Chief Consultant of Homerun Consulting Co., Ltd., exchanged perspectives on the topic “The Consumer Uncoded: Survival vs. Unleashing One’s True Self for the World to See — Which Path Will We Take in an Era Defined by Uncertainty?” She said “What is the most interesting about today’s consumers can be seen across five key dimensions: 1) Place greater importance on being real, embracing authenticity, and expressing their true selves; 2) Increasingly define value and success based on their own choices; 3) Shift behaviors according to context, emotions, and life situations, and can no longer be explained by age or demographics alone; 4) Want to live more in the moment, with greater emphasis on freedom and design life on their own terms and 5) Seek opportunities to develop, grow, and choose more diverse life paths. Therefore, the role of business today is to understand people more deeply and serve as a support system that helps make their lives easier, using AI and data as tools to listen, analyze, communicate and create experiences that respond to people’s needs with greater precision and sincerity.”
· The Marketing Association of Thailand (MAT)
Asst. Prof. Ake Pattaratanakun, Ph.D., President of the Marketing Association of Thailand, will exchange perspectives on the topic “Marketing 7.0 to Tech & AI: Marketing 7.0 toward Technology and AI,” covering the evolution of modern marketing from understanding consumer behavior to using technology, data and AI to predict needs, design value and manage experiences with greater precision. This reflects a major transition in which AI should not be viewed merely as a tool, but as a member of the marketing team that helps elevate creativity, analysis and strategic decision-making, while reinforcing the role of marketing as a key mechanism that connects insights, innovation and long-term business growth. In addition, the session highlighted that AI is significantly reshaping the structure of traditional customer touchpoints, particularly as IoT and Smart Home technologies enable consumers to use AI to search, receive recommendations, and make purchasing decisions from home. As a result, conventional marketing approaches must adapt, from communication strategies and customer experience design to SEO, which must evolve from helping consumers discover brands to ensuring that a brand’s information, products, and value can be effectively understood and recommended through AI.
· TrueBusiness
Dr. Teeradet Dumrongbhalasitr, Chief Business Officer, True Corporation Plc., will share his vision on the topic “The Dynamic Loop of Intelligence”, presenting TrueBusiness’ concept and real use cases in integrating human potential, data, and artificial intelligence to elevate the creation of business solutions for the new era. The session reflects the role of AI and Data as key mechanisms that help expand capabilities in analysis, decision-making, and innovation, while humans remain at the center of defining the direction, value, and meaning of growth.
The Dynamic Loop of Intelligence is a future-ready ecosystem that combines the power of Human, Data, and AI to unlock new business opportunities. The session will also introduce the Next-Gen Intelligence Suite, a comprehensive set of intelligent solutions, including LOOP+, an insights analytics tool that integrates Telco and Retail data; Influmatch.AI, a data-driven influencer platform that can measure impact through to actual sales as well as Media Fusion and Creative Fusion, which use intelligent AI to produce and optimize advertising creatives in real time to better match consumer preferences. These solutions have already proven their success through real use cases, achieving up to a 41% increase in click-through rate (CTR) and up to a 27% reduction in customer acquisition cost, reinforcing True’s leadership in driving Thai businesses toward precise, secure, and sustainable growth in the digital era.
The seminar “Human Insights in the AI Era” is held on Thursday, 2 July 2026 at the Auditorium, 6th Floor, True Digital Park (East). It is not only a platform for exchanging knowledge on AI, Data and marketing, but also an opportunity for organizations to revisit a critical question: how can technology be used to understand consumers more deeply, make decisions more precisely, and create meaningful value for the growth of Thai businesses in the digital economy?
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